Meltwater’s Post

🌏 Transforming Marketing in Asia Pacific: Join the Conversation! 🚀 🌟 In the ever-evolving landscape of marketing, particularly in the vibrant Asia Pacific region, staying ahead of the curve is more important than ever. With AI revolutionizing strategies and the customer journey taking precedence, how do we ensure we're not just keeping pace, but leading the charge? 🧠 At PALLAS BrandFare, we recognize the need to delve into the foundational marketing management issues that often go unnoticed amid our daily hustle. The APAC region is more than a powerhouse for innovation which could also shape the marketing of tomorrow. By engaging with industry leaders, researchers, and educators, we want to ignite meaningful change and drive the future of marketing. 🔔 So don’t miss out on our Marketing Conference in September! Corinna Seidel and her business partner, Jaslyin Qiyu from Mad About Marketing Consulting, will facilitate deep discussions with top industry speakers, tackling pressing topics that extend beyond the ordinary. This is your opportunity to not just participate, but to shape the future of marketing in APAC. Date: Friday, 20 September 2024 Time: 9 am to 1 pm Venue: Singapore Business Federation, 160 Robinson Road #06-01 SBF Center (S) 068914 Target Audience: Decision-makers, CMOs, Heads of Marketing and C-suites Please register on the link: https://lnkd.in/gjmZYtXA #FutureOfMarketing #GlobalBrands #Branding #Localization #InternationalMarketing #MarketingManagement #B2BMarketing #B2CMarketing #MarketingInnovation #BrandLocalization #GlobalExpansion #MarketEntry #DigitalTransformation

📢 Calling all High-Achieving Marketing Leaders in Singapore! 🇸🇬 CEOs often challenge us: "How can marketing deliver quantifiable results through campaigns?" If you're ready to tackle this question head-on and demonstrate the tangible impact of your marketing & sales efforts, join our exclusive roundtable. In this confidential setting, we discuss about: 1.Innovative Marketing Campaigns: Explore the latest strategies that are captivating audiences and driving results. 2.Advanced Analytics: Learn how to harness data to measure the true impact of your marketing efforts. 3. Demonstrating ROI: Gain actionable insights on how to showcase marketing's contribution to the topline. This is your opportunity to connect with Singapore's top marketing minds, share best practices, and elevate your impact. Limited seats available! This in-person event will be held on June 6th, from 8 am onwards, in the heart of Singapore's CBD. DM me "ROI" to secure your spot. EGN Singapore (Executives' Global Network)#Marketingcampaigns #Marketingroi #SingaporeMarketingroundtable #marketingsalesalignment Nick Jonsson Dona Amelia AJ Boelens Glen McFarlane Fraser Morrison Jakub Wachocki Shoba Chandran Ronald Soh Eugene Seah (CSP, COT) Author, Mindset Speaker and Abundance Coach Ross Swan Andrew McArthur-Edwards

📢 Marketing Conference on 20 Sep 2024 🎆 Introducing Corinna and Jaslyin, passionate marketing thought leaders behind this conference! 🤝Corinna Seidel founder of PALLAS BrandFare, and Jaslyin Qiyu, founder of Mad About Marketing Consulting are joining forces for marketing in the Asia Pacific region to drive business growth for their clients. 💡 Join them alongside other expert industry speakers for an invigorating half day conference discussing ways to navigate the ever-evolving realm of marketing in APAC. 🚀 Together, they'll dissect the latest trends, unveil transformative strategies, and spotlight real-world examples that are reshaping the very fabric of marketing organizations across the region.  📈 Prepare to uncover invaluable insights and practical strategies that will elevate your marketing efforts to greater heights! Date: Friday, 20 September 2024 Time: 9 am to 1 pm Venue: Singapore Business Federation, 160 Robinson Road #06-01 SBF Center (S) 068914 Target Audience: Decision-makers, CMOs, Heads of Marketing and  C-suites Please register at the link: https://lnkd.in/g3J2dmFs #FutureOfMarketing #GlobalBrands #Branding #Localization #InternationalMarketing #B2BMarketing #B2CMarketing #MarketingInnovation #MarketExpansion #MarketGrowth #BrandLocalization #GlobalExpansion #MarketEntry

If you ended Super Bowl night in February with the “Ooh Ooh Temu” jingle stuck in your head, you probably weren’t the only one. China’s e-commerce giant bought an almost unprecedented six Super Bowl spots this year - up from its two in 2023. But System1 creative analysis of its ads show they would be even more efficient if people in the US market actually -liked- them more. Top-quality creative quadruples your profit, according to a research collaboration between WARC and Kantar. Outbound Chinese brands need to make a big jump in terms of branding efforts through validating the role of creativity in driving ROI. We discuss what great creativity can look like at this closed-door private event. We still have space for brand marketers. Ping me :)

📢 Marketing Conference on 20 Sep 2024 🎆 Introducing Corinna Seidel and Jaslyin Qiyu, passionate marketing thought leaders behind this conference! 🤝 Corinna Seidel, founder of PALLAS BrandFare, and Jaslyin Qiyu, founder of Mad About Marketing Consulting are joining forces for marketing in the Asia Pacific region to drive business growth for their clients. 💡 Join them alongside other expert industry speakers for an invigorating half day conference discussing ways to navigate the ever-evolving realm of marketing in APAC. 🚀 Together, they'll dissect the latest trends, unveil transformative strategies, and spotlight real-world examples that are reshaping the very fabric of marketing organizations across the region. 📈 Prepare to uncover invaluable insights and practical strategies that will elevate your marketing efforts to greater heights! Date: Friday, 20 September 2024 Time: 9 am to 1 pm Venue: Singapore Business Federation, 160 Robinson Road #06-01 SBF Center (S) 068914 Target Audience: Decision-makers, CMOs, Heads of Marketing and C-suites Please register on the link: https://lnkd.in/gjmZYtXA #FutureOfMarketing #GlobalBrands #Branding #Localization #InternationalMarketing #B2BMarketing #B2CMarketing #MarketingInnovation #MarketExpansion #MarketGrowth #BrandLocalization #GlobalExpansion #MarketEntry

🏆 Humbled and Thrilled: "Most Admired Marketing Leader in Asia" Award 🚀 Beginning the week with some fantastic news—I've been named one of “Asia’s Most Admired Marketing Leaders" by the kind folks at CMO Asia 🙏🏽 This isn't just my win, it's a celebration of the incredible marketing minds from various industries across Asia who light up this space. I’d like to think of this award as a hat-tip to Marketing as a function/ community—a role that usually flies under the radar while making magic happen. 🌟 In this marketing community, I have witnessed the power of collaboration, innovation, and customer-centricity. Collectively, we've faced the pandemic head-on, spun data into gold, and birthed brand experiences that stick with people. We've also crafted brand stories that resonate long after the campaign is done. Through it all, I remind myself everyday that I should be guided by agility, leadership, and an unyielding commitment to excellence. So, this is my invitation to you- let's dive deep into meaningful conversations that question the status quo in marketing, spark fresh ideas, and shape what lies ahead—both in trends and the future minds shaping our industry. Your wisdom has been my guiding star. Big thanks for riding shotgun on this crazy ride! Here's to more thrills and wins ahead! 🥂 #MarketingInnovation #DigitalMarketingStrategist #DataDrivenMarketing #MarketingLeadership #InnovativeCampaigns #ThoughtLeader #MarketingExcellence #BrandInnovation #CreativeMarketing #womeninmarketing #womenintech #cmoasia

In a world where brands are increasingly being seen by the public as platforms for change, do CMOs’ views on their mandate align with consumers’ expectations? How are CMOs preparing their brands for what's next in an environment where business is increasingly being disrupted by global crises?    Dentsu China’s latest CMO Navigator lends insights into how Marketers have become more cautious and how consumption is now more rationally driven, and how enterprises are relying on organic growth for success.   The global market continues to face intense complexity while domestically, the era of impulse consumption is a thing of the past and every industry is pivoting their focus towards meeting consumers’ core demands.    Click https://lnkd.in/gtYFf-Cq for a copy of CMO Navigator, to explore:   ► The sectors with the greatest potential? ► The top three drivers for China’s future economic growth? ► How to enhance Loyalty and Build New User? ► How to strengthen user loyalty in the short term while focusing on new user growth in the long term? ► Redefining Marketing and measuring effectiveness with limited budget ► Leveraging Technology and Generative AI   Connect with Kevin Mann, Seow Seng Tay and Bonnie Wang or any of your contacts at dentsu China today, to help better understand differentiated insights to balance the pressures of limited spend, maximising profits, increasing efficiency and improving ROI, and how to build a team of experts to pull resources together successfully.    #CMO #insights #marketing #ROI #profits #efficiency #resources #experts #customerloyalty #newcustomers #growth #success #change #navigate #disruptions

The new Greater North cluster will merge dentsu’s markets in Mainland China, Hong Kong, Korea, and Taiwan to form one management structure with Jennifer Tang as the new CEO. Together with Tang are Joshua Wong as CFO for Greater North, Chu Yin Mak as CEO for China, Simone Tam as the new CEO for Greater Bay Area, and Donna Kim as CEO for Korea. Robert Gilby, CEO APAC at dentsu said, “Jennifer is a vocal advocate of co-creation and collaboration, and together with her leadership team will deliver new untapped growth opportunities for both our clients and our business. Bringing together these markets into one management structure with an integrated cluster strategy will enable each leader to spearhead an agenda that benefits all markets, delivering new innovation and client opportunities, improved speed to market, greater autonomy to deliver solutions, and economies of scale aligned to market needs.” Commenting on her appointment, Tang shared, “I am excited to work with the exceptional leaders in Joshua, Chun, Simone, and Donna, who bring significant expertise across a range of specialisms. Together we will drive new growth for brands and opportunities for our people by delivering new services and solutions that tackle our clients’ greatest challenges, fueling our growth and broadening the horizons for professional development within our teams.” #expansion #appointments #asiapacific  ------ -[Conference] MARKETECH APAC's "What’s NEXT 2023: Marketing in Malaysia" will feature industry discussions from industry leaders from brands such as AEON, Astro, CelcomDigi, Gentari, InterContinental, PropertyGuru, Sunway, and Valiram on AI, customer experience, influencer marketing, digital advertising, among others. Avail of our 10% discount for the conference using the code "EDSM10" : https://bit.ly/47lsnQf -[Conference] Get equipped with the latest knowledge and tools on customer engagement by joining our "What’s NEXT 2024: Customer Engagement in the Philippines" half-day conference on November 21. Learn how to stay ahead of the marketing strategy game by registering your interest HERE: https://bit.ly/46vOPoe

What a week in Malaysia with the ASEAN marketing senior leaders from all our business units. We spent 3 days with the fully engaged team to focus on penetration growth strategies and putting the consumer at the heart of our brand strategy. We gave the team some practical frameworks to identify the right business question, unlock hypotheses, data mine without the chaos, find the tension and unlock the insights. All of our brains were fried at the end of the three days but the teams were fully motivated to start the brand planning with a more consumer centric approach. From the practical exercises we did, inspired by the data packs, we were able to start to see some fantastic new business leads for our brands growth. What a team! Thanks for all your energy and drive. #unlockyouredge #marketingacademy #reckittmarketingacademy #reckitt #consumercentric Matthieu MUNIZ Elaine Rodrigo Allison Howitt Haley Eiser Fabrice Beaulieu Tiffany Tang Pooja Porwal

The series of appointments aim to enhance Burson’s presence and capabilities in the APAC region. Following this year's merger, Burson has merged the talent and expertise of both BCW Global and Hill & Knowlton to drive reputation enhancement and value creation. HS Chung, CEO for Burson Korea and North APAC, said, “In today’s fast-evolving environment, clients need the best talent and capabilities to solve their most complex challenges. With our extensive footprint and reach across APAC, clients will gain access to a diverse team of specialists with decades of experience building and protecting reputations for multinational businesses in Asia and Asian enterprises overseas.” Adrian Warr, South APAC CEO at Burson, also shared, “Innovation and creativity are at the heart of our commitment to delivering unparalleled value for our clients in APAC. Our world-class talent will lead through exceptional creative thinking and bring innovation into action to build reputation capital as a competitive advantage for our clients, today and into the future.” #marketing  #appointment #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z