Meltwater’s Post

Media teams perform all sorts of vital work that goes unmeasured by standard media-monitoring tools. Shine a spotlight on this ‘invisible’ work that drives so much of your team’s success 🚀✨ #MediaAnalytics #PRSuccess

Meltwater's course on Media Monitoring was great! I love finding new ways to work with analytics and evaluating ROI! Check out the "Certifications" section of my page to learn more about this certification!

🗓 FREE WEBINAR - SEP 26! End-of-year reporting deadlines are fast approaching and communications teams need to consider a wide range of factors to ensure they get reliable insights that lead to actionable strategies for next year. Ruepoint's Nicola Baird and Susan Ryan will be chatting about how communications professionals can set themselves up for success in 2024 by implementing best practices in media measurement and evaluation. 📢 Main topics include: - Where to start if you have never used qualitative reporting metrics?  - What are the best practices in media evaluation?  - What are vanity metrics and why you shouldn't rely on them?  - Real examples and best practices for end-of-year reports in different industries. 👉 Register now for 🆓 and join us on 26th September for an insightful discussion: https://bit.ly/455NqDL #prstrategy #webinar #mediaintelligence #comms

Time to take your PR and communications to the next level! Complete our short survey and receive instant access to a personalized PR Analytics Maturity report. Gain actionable insights to boost your team's performance today. Let's make data-driven decisions! https://brnw.ch/21wIZAf #PRPerformance #UnlockInsights

Can we really measure the ROI of Internal Communications? The answer is an unequivocal yes – read on to discover how and why. https://lnkd.in/dvjCYUqZ #internalcomms #roi #analytics #outlookemail

Accelerate your firm's digital growth with actionable insights from Acuity Knowledge Partners upcoming webinar on digital marketing. From crafting compelling content, running successful campaigns.... to optimizing your webiste conversions, our speakers will provide you with the knowledge and tools needed to be successul in today's digital landscape! Resgiter now to secure your spot!! #assetmanagement #banking #financialservices #financialmarketing #webinar #digitalmarketing #digitalplatform #campaigns #seo #contentmanagement #leadnurturing

Can you provide an example of how you've used data analytics to inform your communication strategy? Submit your answer to this question on Featured, and get featured on PR Thrive: https://lnkd.in/gC-eFRWs Deadline: 2024-May-03 #PR #PublicRelations #PRThrive

Are you using analytics to fuel your internal comms strategy? Let's turn up the heat together! Engage can help you develop a robust measurement strategy and dynamic dashboard to showcase your business impact. Here are our top 5 guidelines for measurement success.

M-ED 143 As #PublicRelations professionals, we understand that measurement is not always top of mind. But here is a call to action: it is time to make PR measurement an integral part of our key deliverables, Why? Because it is not just data; it is a window into the value of our work. Here is why #PRmeasurement should be a core component of what we do: ✅Demonstrating Value: PR measurement quantifies the impact of our efforts. It is the proof that we are contributing to our clients' success. By including it as a key deliverable, we transparently showcase our value. ✅Strategic Decision-Making: Measurement is not just about numbers; it is about insights. These insights guide data-driven strategies, allowing us to fine-tune campaigns and seize opportunities. ✅Continuous Improvement: When we measure PR, we foster a culture of continuous improvement. We learn from what works and what does not, refining our practices and delivering better results each time. ✅Building Trust: Clients appreciate transparency. By making PR measurement a standard offering, we build trust and long-term relationships. It is a win-win for all parties involved. ✅Elevating the Profession: PR is not just about media placements or press releases; it is about impact. By prioritizing measurement, we elevate the profession and ensure PR is placed at the strategic decision-making table. So, let us shift the narrative and make PR measurement an essential part of what we do, a standard component of our deliverables. It is not an add-on; it is a fundamental tool that empowers us to showcase the value of PR and drive success for our clients. #PublicRelations #PRMeasurement #DataInsights #MediaIntelligence #DataDrivenPR

A recent survey from CoverageBook revealed that two thirds of #pr and #marketing professionals can’t prove the impact their work has on their clients’ businesses ❌ . Not only this, but 31% of all respondents said that they experienced budget cuts last year, and 50% of these respondents stated that the cut would have been less likely if they could have proven commercial relevance 💰. For all the PR and marketing professionals out there that are looking to demonstrate the impact of their hard work to clients, you should try out CoverageBook's new tool, CoverageImpact 👏 . CoverageImpact allows PRs to turn coverage tracker spreadsheets into visually appealing ‘coverage over time’ graphics. It also allows users to easily add impact data to their report without relying on complex pivot tables or having any data visualisation skills 📊 . Give it a try below 👇 https://lnkd.in/eqTKuvCh