Meltwater’s Post

Recording - Beyond Newsletters: Reimagining communications & engagement in the age of AI. Watch Microsoft's Dan Holme, Principal Group Product Manager, for "Beyond Newsletters: Reimagining communications & engagement in the age of AI."  The Era of AI empowers communicators to become change agents that drive the transformative business and cultural objectives of high-performing organizations by informing, aligning, engaging, and activating employees. Great communicators know that the most effective comms strategies: push beyond the boundaries of traditional internal communications and apply lessons from external communications... #techcommunity #azure #microsoft https://lnkd.in/g2PneXHs

Have you ever seen AI create a PR & Comms strategy? 👀 There may not be *any* person busier than you, PR & Comms leads. Leaning into AI can not only help you save time prepping your strategy, but it can also help you stay aligned across all your different comms stakeholders and assets. Watch as Cailin DeCort uses Jasper to put together a comms strategy for an acquisition announcement in last week's Maximizing Your Marketing Impact workshop for enterprise marketers👇 Want to see how else Jasper can help you with PR & Comms? Watch the replay now: https://lnkd.in/gvpeCKnf

📢 Calling all PR pros! PRophet is revolutionizing media research and pitching strategies, empowering you to save valuable time and up-skill your team. Embrace the power of AI and unlock higher productivity and performance in your daily tasks. Drop me a message now to schedule a demo and witness our platform in action! 🚀 #PRophet #AI #Productivity #Performance #PRPros #MediaResearch #PitchingStrategies

AI is transforming the business communications landscape.

If you've attended AMEC Measurement and Evaluation global summits you might have seen case studies on how Micrsoft does measurement and evaluation for PR, communications and public affairs so interesting to see how it's now using AI for this. https://sbpr.cc/ChcGR 💡 I am Stuart Bruce. I can help you: 🚀 Modernise your PR and comms 🤖 Use AI for PR and comms 🔥 Protect your reputation in a crisis 📈 Improve your insight and measure your comms 🔔 You can ring the bell on my profile to see more posts like this. #publicrelations #communications #pr #aiinpr

As we continue to push into the age of AI and reshape our function, we must ask ourselves what tools will help our stories connect with audiences in a new era of intelligent communications. Today Microsoft and Meltwater announced the first step in reinventing PR and Communications with the power of AI as we unveiled a communications assistant built on Microsoft’s technology stack that allows users to surface real-time insights such as brand mentions, sentiment analysis, key issues, and competitive benchmarking all within Microsoft Teams. This is more than just a tool—it's a step towards transforming how we understand and engage with our audiences. By integrating these capabilities seamlessly into the platforms we use daily, we're making it easier to stay informed and proactive in our strategies. Let's set the standard for the future together! Learn more about it here: https://lnkd.in/gbda8e6v Aditya Jami, Doug Balut, Scott Gibbs, John B.

Artificial intelligence is here, but it does not replace all the good decision-making skills a live person can offer. https://bit.ly/3Zv116H #pr, #marketing, #growthhacking, #branding, #digitalmarketing

🚀 Exciting News! 🚀 We're thrilled to announce the integration of Meltwater with Microsoft Copilot, transforming #ConsumerIntelligence and #PR. Three key benefits: 1. Deeper Consumer Insights: Advanced analytics for a better understanding of your audience. 2. Efficient Communication: AI-powered content creation and democratization of external data across your organization by simply asking Copilot 3. Proactive Crisis Management: Real-time monitoring and predictive analytics to stay ahead of your PR issues. Ready to elevate your strategies? Let’s get started! 🌟 #Communication #Meltwater #MicrosoftCopilot #Innovation #BusinessGrowth #AI

VShift's own Eric Feige Martinez is speaking at the 2024 ANA Marketing Technology conference. Join him there to learn more about: What composability is – in a business context, and how adopting decoupled web architectures allow even the most complex regulated organizations to nimbly innovate and go to market faster; How companies can seamlessly sunset and leverage their legacy systems as they adopt newer, more adaptable models; The value of cross-functional governance in enterprise-scale digital transformations; How “beacon projects” can keep stakeholders engaged and show smaller-scale transformation successes and much more.

Struggling to grasp the rapidly evolving capabilities of GenAI in comms? With countless emerging tools and applications, identifying where GenAI can best support your team might seem daunting. That's why we've developed a step-by-step guide to help you strategically integrate GenAI into your function. Download our free adoption guide here: https://lnkd.in/eRJGqskZ