Mehul Anand’s Post

Cannes Lions and Spotify Advertising's Spreadbeats! 📊 🎶 Spreadbeats is a unique music video created within a media plan spreadsheet using coded spreadsheet functions. Keep an eye out for it, media partners! #CannesLions #SpotifyAdvertising #Spreadbeats #MediaPlanning #InnovativeAdvertising 🚀

Superbowl's advertising games have begun and I had to share this teaser by Uber Eats. 😂 I love a meme-recreation, I love a meme-ception and moreover, adore how dead-pan this one is. Also, gotta adore the Beckhams ability to laugh at themselves. It's a precarious move to have owned this trend because it almost feels like it's done its time... but the keyword here is 'almost'. The amalgamation of 2 topical moments (Beckham meme + Superbowl) usually boils down to timing and execution. I think this one did a wonderful job of combining pop culture and simplicity before it got too stale to use this direction. HOWEVER, I would have re-done the script so it didn't sound so forced... which makes me believe that had this not been a ride on a pop culture moment, the creative direction is a bit of a let down. Watch here: https://lnkd.in/gAxZ8KNn #superbowl #superbowladvertising #advertisingtrends #beckham #advertisingstrategies

Made for TikTok: Talking Creative is here 🎉 Tune in to episode 1 where Jordan H. Randall and Matt Ian chat all things #TacoBell and their #AntiHero campaign, which won our inaugural Ad Age #BestUseOfTikTok #Award. (You mayyyyy even see a cameo from yours truly. Prepare to 😂) **WATCH NOW: How to turn fan feedback into a successful brand campaign** https://lnkd.in/esaPrZdi #marketingtok #tiktokforbusiness #madefortiktok

The copy is on point 🤑

Who remembers when Taco Bell took Mexican pizza off of their menu? 🌮🍕 For those that don't recall, during the 2020 pandemic lockdown, Taco Bell removed its Mexican pizza from its menu during a menu overhaul, and the internet was outraged. Users on X (formerly known as Twitter) started a Taco Bell boycott, an online petition to bring Mexican pizza back gathered over 200K signatures, and most infamously, Doja Cat started beef (no pun intended) with the brand in a series of tweets saying that "[she] will do everything in [her] power to bring back the Mexican Pizza..." Seizing this unique marketing opportunity, Taco Bell and their creative partners at Deutsch LA partnered with Doja Cat to create the "Anti-Hero" campaign, which won the inaugural 'Best Use of TikTok' award at the 2023 Ad Age A-List Awards. In the book Kellogg on Marketing, Third Edition, written by the marketing faculty at Northwestern University - Kellogg School of Management, one of the key marketing trends disrupting marketing today is the shift from Customer-Centric to Customer-Driven marketing. Consumers are no longer passive observers of marketing, platforms like TikTok empower consumers to voice their opinions. "TikTok is all about co-creation." Features like stitching and duetting encourage consumers to converse with brands and vice versa. Taco Bell hired Doja Cat and "reverse engineered the idea of a spokesperson to speak on behalf of fans to the brand." While many brands would have shied away from this public discourse, Taco Bell leaned into this opportunity with a huge payoff. Mexican pizza was re-introduced to the menu last year, and the internet rejoiced. (Taco Bell made a cheeky press release announcing the return last April.) https://lnkd.in/gu6tDs59 Platforms like TikTok allow a two-way conversation between brands and consumers, which has disrupted how we have traditionally marketed toward the end user. Consumers are becoming co-creators and are "actively involved in designing, producing, and promoting a company's offering." Customer-driven marketing and consumer co-creation are integral to the new business model and the Taco Bell / Deutsch LA team have mastered the new art of audience and fan collaboration.

"I love people who make me laugh. I honestly think it's the thing I like most, to laugh. It cures a multitude of ills. It's probably the most important thing in a person.” - Audrey Hepburn Laughter is powerful. It's an instinctive human emotion that bonds us like little else. Finding someone who can make you laugh is a gift. And it's an extremely effective way to build rapport with someone. Making it an ideal mechanism for advertisers to get audiences to engage with brands. When I think back to the best advertising campaigns I've ever seen, most of them are humorous and made me laugh (or at least smile). It's unique; there are so many attempts at humour in advertising, many miss the mark, but occasionally you see something that hits the mark and makes you LOL. Uber Eats has done just that with its teaser ad for the Super Bowl featuring the Beckhams. It's relevant, it's light-hearted, it's silly... it's great. Hat's off to them. I'll be keeping an eye out for the full advert in 10 days time, along with all the other high-budget, shiny efforts from aspiring brands who've splashed the cash to catch the eye. https://lnkd.in/eYPSqP8U #behonest #superbowl #advertising #creativity #

The recent partnership between Subway and Viswanathan... The ad's message "Ordering a subway is difficult even for a genius"... seems to suggest that even a brilliant mind finds the process of creating a Sub challenging. What strikes me is that this very process—crafting your own sub—is what sets Subway apart, making it a unique selling point. While promoting their new range of ready-to-eat subs, I felt Subway unintentionally distanced itself from the original DIY process. The portrayal of Viswanathan grappling with a "condiment checkmate", running out of the restaurant and bumping into a glass door, left me confused. Growing up, I admired Viswanathan for his sheer brilliance and it was him (and my grandfather) who made Chess intriguing for me. This portrayal downplayed his intellect and by extension, his remarkable achievements, to some extent. (A genius cannot even DIY his Sub, which I have been doing since school) What if the ad's message was created in a way that it could bolster both brands. It could have communicated, for eg, that while Viswanathan always enjoyed creating his own sub, and was a genius at it, the new range gave him an option to quickly pick a sub and use his brilliance at the matches that he wins... ✅ Could have implied that customers who enjoyed Subway's iconic DIY experience were geniuses ✅ Would still promote the new ready-to-eat range, while empowering customers ✅ Reiterated positive perception for Viswanathan Anand who anyways, endorses very select brands. Would love to hear your thoughts  Devarshy R. Ganguly Karthik Srinivasan Priyanka Yadav Priti Setia Full ad below for context... https://lnkd.in/dBFW6K9C . . . #marketing #messaging #PR #communication #advertising #brandperception 

Learning Commercial Product Ad making. Here is my first demo commercial ad for the Coca-Cola UNITED Careers brand. Although there is a bounce of flaws such as color combination and music mixing, but I love my first work. #comercial #brandadvertising #followformore

As August slips away into a moment in time, allow your ticketing to harmonize with audiences hearts. Envision your event as a melody 🎶 – each ticket, a note capable of composing an unforgettable tune 🎟. Just like Taylor Swift's "August," there's a lesson for us in the realm of ticketing: transform fleeting moments into enduring melodies. Develop an experience that seizes attention and evokes emotion. Whether through exclusive perks, early access, or VIP packages, infuse each ticket with a narrative that extends beyond the event itself, ensuring your event leaves a lasting impact. 🎫🌟 #EngageWithTickets #CreateMemories #MakeAnImpact #taylorswift #august #ticketing #audienceengagement #tickets #audiencedevelopment #taylorswifterastour #saltair

Do you remember “Add to Heart,” the fun and festive shoppable commercial series from Walmart? We do too. It was an incredible example of a holiday campaign that was relevant, engaging and connected consumers seamlessly to commerce moments. One of Walmart’s key partners for the campaign was Roku, which helped amplify the campaign to TVs everywhere.     We have Roku’s Sarah Pfeiffer Monahan on #RetailRemix this week to talk about the campaign and the evolution of #CTV and shoppable content experiences. She and host Alicia Esposito discuss:     📺 The state of “cord cutting” and how the growth of streaming ultimately drives growth for CTV.     📺 How brands are evolving their CTV strategies to address different business goals and objectives.     📺 How Roku is advancing its advertising services and partnering with brands and retailers to get their messages to customers. https://lnkd.in/eZkCdVKi