Mediavine’s Post

Wieser also concludes his updated forecast noting that political ad spending continues to expand in its relative importance to the overall ad economy. "During 2024, I expect that there will be approximately $17 billion in revenue realized by media owners from political advertising. This is almost triple the $6 billion media owners generated in 2016, although only modestly more than 2020’s $14 billion.  "Political advertising has become an increasingly important component of almost all forms of media (see chart showing shares at bottom), not only local broadcasting, where it will likely retain an outsized role given its effectiveness in driving election outcomes. However, internet-related advertising has become increasingly important, and as this category continues to grow, its year-over-year skews to growth rates will become increasingly evident."

It's no secret that it's a US election year, but did you realize the immense opportunity it presents for publishers? While political ads might intimidate some, don't let them discourage you! Embracing them could be the secret to boosting your ad revenue this political season, and believe us, it's a decision you won't regret. Check out our latest blog post by Lindsay Valdez, VP of Audience Strategy, "5 Ways Publishers Can Maximize Ad Revenue This Political Season." Whether you're a seasoned publisher or just diving into the world of digital media, these strategies are a must-know as we gear up for the 2024 presidential election. From optimizing ad layouts to creating relevant content and offering specialized ad packages, this post covers everything you need to know to capitalize on the increased ad spending during political seasons. Read the full post here: https://lnkd.in/gNmZ3Uuw

Digital consultants are anticipating an ad environment this year akin to the Georgia Senate runoff in 2022. That was a paid media environment that one consultant summed up in a single word: “Bonkers.” Finding Ways To Stretch Your Ad Dollars Will Be Crucial In 2024

A good article on the ‘bonkers’ media environment expected this 2024 political cycle and some of the creative ways to stretch your ad dollars as a result. Ask me about ‘Social Boost’!

It's no secret that it's an election year, but did you realize the immense opportunity it presents for publishers? While political ads might intimidate some, don't let them discourage you! Embracing them could be the secret to boosting your ad revenue this political season, and believe us, it's a decision you won't regret. Check out our latest blog post by Lindsay Valdez, VP of Audience Strategy, "5 Ways Publishers Can Maximize Ad Revenue This Political Season." Whether you're a seasoned publisher or just diving into the world of digital media, these strategies are a must-know as we gear up for the 2024 presidential election. From optimizing ad layouts to creating relevant content and offering specialized ad packages, this post covers everything you need to know to capitalize on the increased ad spending during political seasons. Read the full post here: https://lnkd.in/gNmZ3Uuw #politics #politicaladvertising #politicalnews #politicaladspend #adspend #advertising #election2024 #electionyear #electionads #spend #digitalmedia #mediaspend #adstrategy #monetization #publisher #publishers #adtech #freestar #content #contentstrategy #politicalcampaigns

By implementing these strategies, publishers can position themselves to capture a significant share of the increased ad spending during political seasons and maximize their overall revenue.

A few great points in this article!

2024 Paid Media is Gonna Be Lit 🔥 Political ad spending is estimated to top $11 billion in 2024. Plus, the Olympics are coming. What’s this mean for you? It’s time to lock in your 2024 media plan before inventory becomes scarce (and more expensive) and you’re left watching from the sidelines. Even a temporary cut to an ad program can have devastating long-term effects. Marketing builds value over time, so if you’re not building on the investment, past marketing efforts will simply erode. And nobody likes erosion. Need help? We’re here for you. 🥊 https://bit.ly/3Q4qKzM

Marketers' willingness to maintain adspend is to be applauded, but media agencies must now create extra value, deliver great service and innovate to make spend stretch further, writes David Price, MD, The Grove Media in his latest article for The Media Leader https://lnkd.in/eTjaU4c6

Exciting news for the advertising industry! According to a recent forecast by Madison and Wall's Brian Wieser, ad revenue is expected to rise by 5% in 2023. Even better, this growth is predicted to get a political boost in 2024, with a projected increase of 8.1% when including political ads. This is great news for businesses and individuals alike who rely on advertising to reach their audience and promote their brand. Let's keep an eye on this trend as we approach the upcoming election year. Read on for more: https://bit.ly/3S9tRb7 #USAdvertisingIndustry #Growth #PoliticalBoost