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What does 2023’s advertising data tell us about what to expect for the rest of this year? 📊 In our blog post, we reveal the major ad spending trends from last year and what they could mean for media planning in 2024. https://hubs.la/Q02nxHNR0 #MediaPlanning #MediaAdvertising #2023AdSpend #GuidelineData
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Our Insights team keeps pushing our great content such as the 2023 recap. Check out our blog today to understand the latest industry spend trends. If you want to know how your agency can leverage this powerful data, don't hesitate to reach out. #guideline #dataisgold #accuracymatters #beintheknow
What does 2023’s advertising data tell us about what to expect for the rest of this year? 📊 In our blog post, we reveal the major ad spending trends from last year and what they could mean for media planning in 2024. https://hubs.la/Q02nxHNR0 #MediaPlanning #MediaAdvertising #2023AdSpend #GuidelineData
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Wondering how to make your advertising stand out in the digital landscape? 📊 Media planning services are the secret sauce! Dive into the research, strategy, and analysis that lead to impactful campaigns. Ready to level up your advertising game? Learn more at https://buff.ly/43qKtNZ #AdvertisingStrategy #DigitalAdvertising #DigitalMarketing #ImpactfulCampaigns #LevelUpYourAdvertising #MarketingServices #MediaPlanning #ResearchAndAnalysis
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Curious about the biggest challenges facing our industry today? Want an expert perspective on the rise of Misinformation? Don't miss Integral Ad Science CEO Lisa Utzschneider's Tech Power List profile in Ad Age where she shares insights on these crucial topics and on our ever-evolving digital advertising landscape. #TechPowerList #Misinformation #Advertising
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Lumen is available via TTD! The results speak for themselves
9 campaigns. 9 clients. 9 examples of how Lumen turns attention into action! In our new guide, we break down how attention metrics can become a new buying signal for advertisers to drive awareness, conversion, and media planning strategies with case studies of different client results, including: 🔹8X higher conversions 🔹21% higher return on ad spend 🔹5X higher CTR 🔹52% lower CPM 🔹110% higher view time Download the full guide to learn how: https://lnkd.in/eXGiT4-f
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Harmelin's Media Trends 2024 webinar is tomorrow Thursday January 25th at 2pm EST. Sign Up Now & don't miss this opportunity to stay ahead of the media curve and elevate your advertising initiatives. https://lnkd.in/d92SS6Ne #trends #mediatrends #mediaplanning #mediabuying #digitalmediaagency #marketingandadvertising #advertisingagency #mediaplanningandbuying #mediastrategy
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You're losing 15% of ad spends on Made-for-advertising websites Know its impact on your media planning and how to avoid the consequences of being placed on these websites. Blog link: https://lnkd.in/gYSZTKqU #digitaladfraud #challengesindigitaladvertising #mFilterIt
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In July 2023, digital media enjoyed a 67% share while traditional had one-third of the ad buy. Read the full article: Big Bump in Ad Spend May Lead to Better Year for Marketers ▸ https://lttr.ai/AGtHB #ThatSGoodNews #RecentEarningsReports #ToughBalancingAct #IMCautiouslyOptimistic
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FYI: Adding out-of-home to a media plan boosts effectiveness of other media 17-40% (EMC Outdoor): by Christie Massey. How cost-effective is Out of Home media? It’s an important question for marketers as they build their media plans and have to justify their choices. It’s a fair question and one we’ve heard before. We know how you feel. Advertisers can feel nervous not knowing the intricacies of a media plan. They […] #DOOH #digitalbillboards #digitalsignage
Adding out-of-home to a media plan boosts effectiveness of other media by 17-40% (EMC Outdoor)
https://digitalsignagepulse.com
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Measured's incrementality platform helps marketers drive smarter cross-channel media investment decisions and optimizes their advertising efforts: https://hubs.la/Q01-pw5M0 #IncrementalityMeaning #Incrementality #IncrementalityTesting #AdvertisingAnalytics
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