“For many of our CMO clients, they’re not just asked to do marketing, planning and optimization anymore. In many retail and financial service sectors, CMOs are now P&L owners of media businesses in their own right,” MediaLink's Donna Sharp tells Variety. As #CannesLions kicks into full gear, Variety co-EIC Cynthia Littleton spoke to Sharp, Christopher Vollmer and three UTA executives for their takes on why this year's festival is a game-changer for CMOs and media executives alike — and why our joint presence is bigger than ever. Read the story here: https://lnkd.in/geT2ndga
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Effective planning becomes even more crucial in times of uncertainty. We are committed to assisting your clients with a comprehensive, multifaceted approach as they prepare for the year 2024.
It’s the final day of our Agency Spotlight. Check out these insights from Brownstein, Global Prairie, Allen & Gerritsen, ADVOC8, CourtAvenue, Walz Tetrick Advertising & iCrossing. Thanks to all agencies who participated! #spotlight #agency #insight #partners #agencywork
Agency Spotlight: How are you helping your clients prepare for 2024?
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Advertising is indispensable for companies as it serves as the primary means to reach and engage with potential customers. By strategically showcasing products or services, advertising not only increases brand visibility but also cultivates brand recognition and loyalty. Through various channels such as social media, television, print, and digital platforms, companies can effectively communicate their value proposition to target audiences, ultimately driving sales and revenue. Moreover, advertising enables businesses to stay competitive in dynamic markets, maintain relevance, and foster long-term relationships with consumers, establishing a strong foothold in the industry. #advertisingagency #advertising #creative
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Strategic Partner l Client Success l Sales Leadership | Creating and nurturing business relationships in the Media Industry | Agency, Advertiser, Media, Trade Groups, Ad Tech
Radio is often referred to as the original social medium because of its ability to engage listeners through conversation, entertainment and information. This study underscores radio’s ability to drive word of mouth brand conversations for advertising partners, more so than any other media. https://bit.ly/45UXUGU #totalsocial #consumerconversations #radioworks
Radio Drives Brand Conversations: RAB and Engagement Labs Study Uncovers Dynamic Insights
https://www.engagementlabs.com
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For those that follow me here, a few overdue reminders. 1. If you need another brain when thinking about brand communications, from new campaigns to identifying agencies to just getting a gut-check, please call. 2. We frequently work with founders and "early-stage" agencies that are trying to find, refine and harness their voice to realize their potential. It tends to be helpful. If you fit the bill, go ahead and holler. 3. I am privileged to continue to spend much of my time supporting brand and business development at Crispin. Smart, creative, good people doing damn fine work. And it's only getting better. So, if creative brand marketing, paid media, social content or influencer marketing are among the things you're trying to conquer, give me a shout. So, to recap...call, holler or shout. And, Crispin. https://www.crispin.com/
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Curious to know how we've worked with Birds Eye UK & IE, helping them to became one of the UK's most beloved brands and securing their place in culture? Sign up to join Kate Gibson and Rebecca Holmes for our online masterclass taking place this Wednesday at 11am GMT, focused on the strategy behind building long-lasting brand love and targeting new audiences. . Have any burning questions for them? Comment below or send them alongside your registration! #PR #Masterclass #publicrelations #marketing
Beyond The Freezer: Transforming Mascots into Icons
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Winning ad creatives are essential - They're the secret sauce that grabs attention, sparks interest, and drives action in a crowded marketplace. - They're not just about selling; they're about creating memorable experiences that resonate with audiences and set brands apart from the competition.
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Anticipation is building for ThinkTV Media, Marketing, & Effectiveness event! Join Bell Media’s Sabrina Segal for an engaging discussion about advanced advertising and insights that truly matter. Hope to see you there as we dive into the world of media, marketing, and effectiveness! #thinktv #MediaMarketingEffectiveness #AdvancedAdvertising #MarkRitson
Join us for an engaging discussion about advanced advertising and insights that truly matter.
https://thinktv.ca
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🇿🇦🇺🇸| Product Management Exec | Investor | Beauty Industry OG | Community Builder | Influencer & Digital Marketing | Advisor | I Get S*%T Done
🎙️Looking forward to discussing one of my favorite topics - 🥰 UGC in paid ads on Instagram and TikTok. So many brands undervalue this powerful tactic and leave 💰 millions on the table. 🤯 Come join this webinar on Thursday, Oct 12th at 1pm ET. I'll be joined by Chase Sagum, CMO & Co-Founder of Viori and Austin Sandler at MarketerHire! Thanks, Kristen Wiley and Statusphere for hosting us! #influecermarketing #ugc #marketing #performancemarketing
Ready to drive UGC ad conversions with proven strategies that actually work? Drop in for tomorrow’s LIVE virtual panel, Unlocking UGC Ad Performance on Instagram and TikTok, hosted by Kristen Wiley, our Founder & CEO, and MarketerHire. Get all your questions answered by advertising pros who’ve been in your shoes. Panelists will include: ✨ Sinead Norenius-Raniere, VP of Product Management at Cision ✨ Chase Sagum, CMO & Co-Founder of VIORI ✨ Austin Sandler, Expert Marketer at MarketerHire Click the image below to save your seat! 👇
Live Panel: Unlocking UGC Ad Performance on Instagram and TikTok
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One question I get all the time: why is the agency named Crow? The answer: We create disruptive marketing that delivers a wake-up call to your audience. From driving new leads and sales with direct response to grabbing their attention with traditional advertising, our work makes your customers sit up and take notice — so you can enjoy many more successful days.
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What do you value when you are choosing an advertising partner? • A publisher that delivers a powerful, invested audience. • Credible editorial you can trust to align yourself with. • A partner that provides a full suite of solutions that can help your business and bottom line! The team at Automotive News is dedicated to creating effective and efficient integrated marketing solutions to deliver results for our partners. Check out why our clients trust Automotive News to be a brand partner.
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1moLiterally covering the waterfront at Cannes and all the content and thematic buzz at the same time.