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“For many of our CMO clients, they’re not just asked to do marketing, planning and optimization anymore. In many retail and financial service sectors, CMOs are now P&L owners of media businesses in their own right,” MediaLink's Donna Sharp tells Variety. As #CannesLions kicks into full gear, Variety co-EIC Cynthia Littleton spoke to Sharp, Christopher Vollmer and three UTA executives for their takes on why this year's festival is a game-changer for CMOs and media executives alike — and why our joint presence is bigger than ever. Read the story here: https://lnkd.in/geT2ndga

UTA and MediaLink Go Big at Cannes Lions as New Leaders Take Reins

UTA and MediaLink Go Big at Cannes Lions as New Leaders Take Reins

https://variety.com

Literally covering the waterfront at Cannes and all the content and thematic buzz at the same time.

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