Ever come across MEDDIC in your sales journey?
If not, let's dive in.
MEDDIC stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion.
Quite a mouthful, but trust me, it's a game-changer.
Initially, I'd often get lost in the sales process.
Then, MEDDIC came to the rescue.
It helped me quantify the value for clients (Metrics), understand who holds the purse strings (Economic Buyer), and find out the client's main pain points (Identify Pain), among other things.
Here's a real-life example.
Once, I was pitching to a company and couldn't get past the gatekeepers.
Using MEDDIC, I identified the Economic Buyer and tailored my pitch to address their specific pain points.
Result? A deal in record time.
Want to ace MEDDIC? Here are some quick tips:
Focus on the client's main pain point.
Understand the decision-making process.
Engage with the right stakeholders.
Got a MEDDIC win or challenge? Share below. Let's grow together.
#sales #B2Bsales #salesstrategy
Senior Account Executive @ Oyster | Hire, pay, reward, and manage global talent compliantly
3wJames Bissell