McKinley Marketing Partners’ Post

I think 𝒚𝒐𝒖 can create insanely engaged customers (and get free coverage for your brand) by doing the following. 🔥 *I'm going to keep banging this drum until some of you listen. Delta Airlines have been captivating passengers for two decades with their own exclusive trading cards. They're turning every customer interaction into a memorable experience and generating a load of free brand exposure in the process. ✈️ Here's why you should copy them. 1️⃣ Create Unforgettable Moments: Delta's trading cards turn what would have been an ordinary flight into something quite fun. I think other brands can do the same! This is a very tangible way to connect with your audience. 2️⃣ Foster Loyalty and Passion: By crafting collectibles that reflect your brand's story, you inspire loyalty and create a community around your products or services. 3️⃣ Social Media Buzz: The viral success of Delta's trading cards on TikTok proves the social media potential, as the video below that has been 'liked' over 1M times shows! Imagine the buzz your brand can generate as customers proudly share their collection, creating organic promotion and engagement. 😀 4️⃣ Employee Involvement: Delta's cards are a result of collaboration between the visual design team, Flight Operations, and pilots. Creating your own cards will foster ways that engages your team in a creative process that not only produces unique collectibles, but also strengthens bonds and pride in whatever it is that your brand does best. 5️⃣ Brand Connection: Delta's cards are exclusive to its pilots, creating a sense of privilege for customers who receive them. This is a nice way to craft exclusivity around your brand, making customers feel special and connected to something unique. 👀 6️⃣ Innovation and creating excitement: I've read that Delta updates its card collections every five years, keeping the excitement alive. This is a great opportunity to stay relevant by refreshing your collectibles, showcasing new products, services, or brand milestones. Producing a trading card collection takes a bit of work but the juice is most definitely worth the squeeze. 🍋 #deltaairlines #tradingcards #brandbuilding

📣 We're delivering remarkable results for our brands on #Faire and #Airgoods Check these growth highlights we delivered in January: 💥 Our portfolio grew over 40% YoY 💥 All time highest gross monthly sales for three clients (two of these were month one clients) 💥 All time highest sales order volume for two clients 💥 More than 20 won-back customers driving $10k in attributed sales 💥 Launched world class emails to thousands of buying accounts If you're not paying attention to the marketplace channel or frustrated by lack of growth, come see how we can grow your brand. Tag a friend or founder who should find out about middleman! ⬇ Free shop audit link in the comments

Attention Business Leaders and Executives, The digital age presents unique challenges and opportunities for your brand's reputation. Ensuring your brand thrives in this environment is not just a strategy—it's a necessity. This Wednesday, September 20th at 1pm EDT, Reputation Rhino's CEO, Dave Fulk, delivers a keynote address at the International Trade Council. In this workshop, titled "Be Online or Be Irrelevant: Elevate Your Authority." you will discover: Key Takeaways: - Digital Visibility: Understand the critical importance of carving a distinct space in the digital realm to drive business growth. - Establishing Authority: Discover the inherent value of positioning your business as a thought leader, fostering trust and long-term loyalty. - Harnessing Influence: Explore the role of digital influence in shaping opinions, steering decisions, and fostering collaborations. - The Implications of Online Reputation: Gain insights into the tangible and intangible repercussions of a compromised online reputation. Furthermore, Mr. Fulk will be introducing a strategic 6-step guide tailored for businesses to fortify their online brand, ensuring resilience and prominence in the face of digital challenges. If you're a business owner or executive dedicated to ensuring your brand's online prowess, this workshop promises invaluable insights and actionable strategies. Registration: Limited seats available. Secure your spot now: https://lnkd.in/d2c_-WKP #BusinessGrowth #DigitalReputation #ElevateWithRhino

as a #brand and #communication #marketer, when companies stray from a stated value of authenticity, it breaks #trust and that's hard to re-gain. As a Delta Air Lines million miler and either platinum or diamond status for last ten years, last week's announcement about changes to SkyMiles could have been handled so much better. It left a bad taste and made me question what I've believed about the brand for so long. Great article here in Adweek that talks about the #corporatecommunications principes of #accountability #empathy and the importance of being responsive to customer feedback. I can't help but wonder what, if any #marketresearch was done on this as the reaction has been loud and consistent. Article in comments below.

Excited to team up with Sharon Maxfield, Jason Hartley, and Allison Flint Lenzi for our webinar this week! Discover the secrets to creating unforgettable incentive travel experiences that boost brand loyalty and ROI. Register now to join the live discussion tomorrow: #360insights #ChannelIncentives #BrandLoyalty #TravelIncentives

Appreciate the feedback and connect with our channel partners over a small focus group session today. Listen, share, communicate and grow together as key takeaways! Thanks Carrier team for organising this refreshing and highly interactive event ❤️ #CarrierMalaysia #customercentric #feedbackmatters

Verena Fiebelmann beautifully summarizes the key lessons learned from this week's GDS Group Digital Showcase, ‘Reimagine: The future of pipeline generation’ event, https://lnkd.in/gS4gdeCS 1) The more we engage online, the more we crave real connections. 2) Buying decisions hinge on emotions and connections. Build relationships first, and the sale will follow. 3) Align sales and marketing on one KPI: pipeline. What you measure, you achieve. 4) Events are vital for deepening connections and accelerating your pipeline. 5) Focus on a strong product-market fit; you can’t out-campaign a poor fit. To Evelyn Truter Akansha Aggarwal, Cat Anderson, Jessica Deckinger, and Ruth Connor F IDM, it was an honor to be on the panel with you. Thank you for sharing your great insights. To Evelyn Truter, Ben Thompson, Stephanie Garey, and the entire GDS team, congratulations on a successful event. The event experience was amazing: insightful, engaging, and authentically human. #PipelineGeneration #Events #ResponsibleAI #PersonalizedExperiences #ProductMarketFit

How good is it to get an awesome review? Not only are we delighted to help deliver a superb set of numbers, moreover, how good is it to see that in Q1 2024, numbers like these are being achieved. If you want to find out how Big Marketing can help energise your next event, then contact us today. #vipevent #petercooper #bigmarketing #happycustomers

What Sets You Apart? Once you identify your unique selling points, what makes you stand out, it's crucial to clearly articulate and consistently emphasize these distinctions in your listing. Reiterate them to your audience to create a lasting impression. https://www.smily.com  - - #businesstips #businessowner #airbnb #airbnbtips #smily #airbnblisting #rentalproperty #vacationrentals #vacationrental #businesstips #businessmanagement #propertymanagement #businesscoach #mindset #entrepreneurmindset #vacationrentalbyowner #startabusiness

What are the top 5 PR mistakes that PR pros with automotive suppliers make that can prevent your CES2024 from being a rousing success? We detail them here: https://bit.ly/3L7LhAH #CES #CES2024 #AutomotivePR #MobilityPR