Too many marketers are not taking the time to dig in on the analytics. Your boss can tell.
There is no value in having access to data if you are not using it. The best brand leaders can tell strategic stories through analytics.
You should conduct a deep-dive business review on your brand at least once a year.
Otherwise, you are negligent of the brand, where you are investing all your resources.
Dig in on the five specific sections—marketplace, consumers, channels, competitors, and the brand—to set up your brand’s key issues, which you answer in the brand plan.
In terms of the Marketplace, look at the overall category performance to gain a macro view of all significant issues.
Dig into the factors impacting category growth, including economic indicators, consumer behavior, technology changes, shopper trends, and political regulations.
Also, look at what is happening in related categories, which could impact your category or replicate what you may see next.
To read our post on how to lead a deep-dive audit on your brand, click on this link:
https://lnkd.in/gUyb_26v
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#analytics #brandmanagement #bigdata
I think these insights will be a central conversation around understanding consumer and prospect engagement, especially as AI takes hold in the consumer data space. Thanks for sharing.