Danielle Mathis (She/Her)’s Post

I've been posting a lot about sales recently, even though my self-appointed title is Fractional Chief Marketing Officer for hire. Here's why: If I were in charge of the world, marketing and sales would both live underneath revenue, as that's what I believe they're both designed to generate. In fact, I believed that so strongly that when I was still a W2 person, I stopped taking roles that were ONLY marketing. But I'm not in charge of the world. I think a lot of sales challenges can be helped by getting marketing right. Great marketing helps the sales team. Conversely, I haven't seen many marketing challenges solved by getting sales right. Great sales is hindered by poor marketing. So I believe in getting marketing right, first. Do that and the momentum builds. #marketing #sales

We all know that moment when a big sale closes, sales records are broken, and the entire room erupts in cheers for the sales team. Deservedly so! Closing a deal is no small feat, and they're the ones out there in the trenches, sealing the deal. 🤝 But let's pause for a second and think about how that lead got to the closing table in the first place. Yep, you guessed it—your Marketing Team! These are the people who've been working behind the scenes, putting in the hours to generate leads, build brand awareness, and basically set the stage for that grand finale. 🎭 It's almost like expecting an actor to put on a brilliant performance without a script, lighting, or stage setup. Good luck with that, right? 😂 So the next time you're high-fiving 🙌 your sales team for that killer close, maybe swing by the marketing department too. They may not be the ones taking the final bow, but they're definitely in charge of lighting, sound, and special effects. And hey, while a high-five is always good, some of them might just be "hug people," so don't hold back! 🤗 **it might be a good idea to check with your HR on that first** Remember, it takes a village—or in our world, a well-oiled machine of Sales, Operations, Management, and many other teams plus your Marketing pros—to make the magic happen. ✨ To our marketing pros, THANK YOU for all that you do for our own brands, but most of all, for the Monstrous Family brands we represent! Thank You!, Thank You! Thank You! #TeamWorkMakesTheDreamWork #MarketingMatters #SalesAndMarketing #HighFiveYourMarketer

5 companies lies 👇 “Our sales team is crushing it!” —> 30% of our sales team hit quota "Our content team is great. We even have a Content Strategist" —> We have plenty of journalists that write blog posts in an assembly line. The Content Strategist just have more experience in the assembly line. “We know our customers very well” —> Every time we create a program or campaign, we ask the Sales Director to tell us what to do. “We are the industry leader in Magic Quadrant” —> We create a subcategory, under a subcategory of a category. We are the only one there. The objective was not to be the leader? "We have the product market fit" —> We put that in a deck. No need to have real sales from actual clients to prove that. What would you add?

Hiring tip for CMOs building owned media: Treat your content team like a sales org. Sales leaders have a quota to hit. So they hire AEs and CSMs to help them hit quota. Similarly, CMOs should have content targets to hit. For example, X blog posts per month or Y short-form videos per week. So they should hire creators to hit those targets.

A hill I'm willing to die on: Let your closers, focus on closing. Asking your sales reps to simultaneously hunt for new opportunities and close deals can lead to inefficiencies and suboptimal outcomes for your bottom line. While on the surface, these roles may seem similar, but they actually require distinct skill sets that can clash, leading to decreased efficiency due to constant context switching. To streamline your sales process, you need a robust, scalable, quantifiable, and automated system at the top of your funnel that consistently delivers multiple pre-educated, pre-qualified, and pre-nurtured opportunities to your account executives each day on a golden platter.

Media sales has changed a lot from the days an assistant, an ad director, and a sales exec carried magazines, swag, and a stack of pre-bound presentations out to an agency meeting. What we used to think of as the necessary scale for a sales team to get to minimum market coverage, marshaling a large crew of sellers across the U.S. with deep brand relationships to address each territory and vertical, looks inefficient (or impossible to support) for most media companies today. Marvelous is built for leaner, smarter teams, with fewer full-cycle sellers handling more qualified opportunities, coming from well-researched outreach campaigns and response management programs. The date on the slide is a little over 18 years old. Great walk down memory lane and snapshot of a different era for publishing. Today we're helping our partners sell the way brands want to buy, with a little less rolodex and a lot more research and relevance... #morewithless #revenueperseller #cfo

❓Are you screaming from the mountain tops how your product or service can help solve a problem yet it’s feels like you’re reaching a smaller and smaller audience? 💡In a world of information overload, knowing WHAT channels your potential customers are using can be even more important than what you sell. ❓Are you challenging your teams to make sure you ARE selling to the channels where people are buying? 💻+ 👣-I call this building a strong “Digital Footprint” and understanding it, I believe, needs to be a big part of your Sales & Marketing Strategy for 2024. 🚫 Don’t be the company that is hanging out at a deserted mall.

📢 PSA: Social Media Managers are not salespeople. Often, social media managers are seen as direct salespeople. While sales are an important aspect, our true value lies elsewhere and our role is much broader. We build communities of loyal followers, enhance brand awareness, foster transparent digital relationships and much more! Asking your social media manager's sole focus to be driving sales is the equivalent of asking your salespeople to craft engaging content, build brand narratives, and manage online communities. Each role has its unique strengths and contributions. If you need a direct sales specialist, hire one. Let's recognize and value the distinct expertise each position brings to the table. 👏 Attached is a (terrible quality) photo of me, in my element, crafting content for a snowmobile-focused clothing brand. Creating fun and relatable content is one of the things I love most about my social media focused work.

Looking for a marketing partner that will agree with everything you say? Get yourself out of the marketing function and hire a Chief Marketing Officer. To learn more, read article: https://lnkd.in/eFbWAHqk #cmo #chiefmarketingofficer #digitalmarketing #leadgeneration #growbusiness #businessdevelopment #marketingautomation #digitalleadgen #digitalleads

As a former corporate sales rep turned social media creator & manager, here is a key reminder of the harmony between sales and brand awareness: If your business has a goal of increasing brand awareness & you are debating on the importance of social media or are hesitant to carve out a budget for social: Exposure in sales, the classic way, is knocking on 20 doors with the hopes of closing 1-2 customers. With social media content, you have the opportunity to knock on hundreds if not thousands of "doors," in several different ways, several times a week. Imagine what that can look like after 6 months. Your eggs don't all need to be in one social basket and shouldn't be, but it's helpful and important to diversify your baskets & give each a position to be filled.