MASS Analytics’ Post

This demand forecasting model would benefit marketing managers, marketing directors and marketing executives. From Harvard Business Review, the model asks readers to look at the cost of the model and compare it to the price that you pay for it. Do the costs make the model worth investing in?  It's fun doing econometric modelling but does the cost make it worthwhile? This is the question you have to ask as a marketer, #CMO in #Sydney or business owner.

Happy peak everyone! It’s a high pressure time of the year and frantically trying to forecast and re-forecast numbers based on additional budgets or last minute promotions can make it even more stressful! To take the sting out of this often labour intensive task, I have been working on an automated forecasting template. This can be adapted to look at campaign types, markets or channels to give you more confidence on the impact of your marketing efforts. This template, and a short ‘how to’ video can be found here; http://bit.ly/47oQhdg. Hope it helps and let me know if you have any feedback 🙂

Now here is a question I know marketers in the financial services (and other industries) are struggling with - what is the right balance between brand and performance marketing. Will it impact short term sales if you lean to much towards the brand building side and will it erode the brand value when you lean to far towards performance marketing? ⚡⚖️📈 Learn more and reserve your spot: https://lnkd.in/eZ-bVDGF #FinancialServices #PerformanceMarketing #BrandGrowth

#marketingevolution #attribution #mevo In this clip, Marketing Evolution CEO, Stephen Williams discusses his thoughts on MMM (Market Mix Modeling), and what are practical use cases for MMM. He goes into differences in MMM vs MTA (Multi Touch Attribution), and gives a perspective on how to think about MMM.

Market mix modeling #MMM #datascience #marketing Read my interesting article on pricing in below link

But what would have happened....? There are many instances where #marketing spend & effort delivers flat sales. The market may be declining, new competitors may have come in, you may have gone "all out before" and now had to cut back on budgets. Structured tests, or complex #dataanalysis may help demonstrate these trends; which enables you to make your case. However this can still be a difficult pill to swallow. For me, I am a fan of scenario planning. To this well, you need to: 1. Simplify your assumptions (broad strokes - what is/was the main driver in results) 2. What strategies could we have deployed & the level of risk 3. How would the end result have differed This is usually a great way to then pivot to the real question we should be asking.... What next?

Many companies lack the ability to measure the impact of product mix on profitability, with limited visibility into ongoing trends and adaptive strategies. Discover how INSIGHT partnered with a leading consumer services provider to implement a centralized, dynamic pricing engine and a product mix strategy, resulting in an impressive $130M in impact from price and mix over five years. 👇 https://lnkd.in/eMqWPEW5 #insight #pricing #consulting #clientfocused #clientimpact #casestudy #productmix 

"During the market analysis process, you’ll uncover the market need and you’ll know what your prime prospects want and you’ll have a general idea for market demand." https://bit.ly/3aNk1T1 #Marketing #Strategy #AskLisa #ValueProposition

Peeling back the layers of product pricing! Join me on a journey into the shadows of profit margins and consumer perception. Uncover the hidden art of value perception and strategic cost manipulation. Let's reveal the dark secrets behind the numbers, shaping markets and enticing wallets. 💼💰 ProductPricing #DarkSecrets #socialmediamarketting #digitalmarketing #marketingtips #marketing

𝗦𝗧𝗘𝗣 𝟮 𝗢𝗙 𝟭𝟮 Step 2 of Mi Model is '𝘾𝙤𝙣𝙙𝙪𝙘𝙩 𝙖 𝙢𝙖𝙧𝙠𝙚𝙩 𝙖𝙣𝙖𝙡𝙮𝙨𝙞𝙨' to see what is happening around you and the world. What trends are being set? If any. This is also a great opportunity for you to also get up to speed with your industry and of course your competitors too. Crazy to think how many business owners are not aware of their competition, even worse, what their offering is?? To be on top of your game, you need to be on top of your competitors game too. When last did you conduct a market analysis? And do you know who your closest competitor is? #marketingstrategy #marketing #cmo #vcmo #businesssuccess #mimodel