Mark Schwans’ Post

Instead of focusing solely on incremental revenue driven, we recommend online retailers take a more nuanced approach to assessing the performance of new marketing channels. In this article for Total Retail, Wildfire SVP of Merchant Development Michelle R. Wood discusses other metrics, such as the impact of new vs. returning customers, average order value (AOV) increases, and conversion rate improvements. https://lnkd.in/gSyErxwH

Email: ⚡ONE-HOUR FLASH SALE⚡ 40% Off! HURRY! Time is Running Out! ⏰ Consumers: Meh. Brick-and-mortar strategies like doorbusters and blue light specials have evolved into online flash deals and exploding offers, but can retailers be sure these approaches have the same effect online as they do offline? A new Journal of Marketing Research study suggests that the historically robust effects of offline time scarcity promotions are less powerful in contemporary online retail—but there are ways retailers can improve them. Check out this recap and interview by AMA DocSIG members Valentina O. Ubal and Kaan Canayaz to learn more! Study authors: Jillian Hmurovic, Cait Lamberton, and Kelly Goldsmith #scarcity #retail #onlinemarketing #digitalmarketing #retailpromotions #markting #marketingresearch

Explore our recent Journal of Marketing Research Scholarly Insights, co-authored with Valentina O. Ubal, to learn more about the evolving dynamics of online retail promotions. We provide exciting insights from our interview with Jillian Hmurovic, Cait Lamberton, and Kelly Goldsmith, focusing on their article “Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail”. #scarcity #onlinepromotion #retail #marketing #marketingresearch

What is retail media? Read this blog to learn how you can leverage this game-changing strategy to boost your brand's visibility and drive sales. https://hubs.li/Q025h4yy0

𝐇𝐎𝐖 𝐓𝐎 𝐈𝐍𝐂𝐑𝐄𝐀𝐒𝐄 𝐒𝐀𝐋𝐄𝐒 𝐎𝐍 𝐀𝐌𝐀𝐙𝐎𝐍? 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐡𝐨𝐰 𝐭𝐨 𝐮𝐬𝐞 𝐩𝐞𝐫𝐜𝐞𝐧𝐭𝐚𝐠𝐞-𝐨𝐟𝐟 𝐚𝐧𝐝 𝐛𝐮𝐲-𝐨𝐧𝐞-𝐠𝐞𝐭-𝐨𝐧𝐞 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬 Using our Promotions tool can help to accelerate your business, distinguish your offers, and encourage customers to try new products. You can choose from two options when creating a promotion: Percentage off Buy one, get one free When you create a new promotion, you’ll be required to specify either a total monetary amount or order count before the promotion can start. Then, you’ll set up your budget to cover the promotion. When promotions reach 80% of their set budget value, they’ll be removed. The remaining 20% will be allocated to cover redemptions from customers who have already applied the promotion. Here’s how to get started: From the drop-down menu in Seller Central, select Advertising, and then select Manage promotions. On the Create a promotion tab, click the Create button for the type of promotion that you want to offer, and enter the required information. #ecommerce #viralpost #foryou

FLAT 50% off Up to 100! Kya hua? Fas gaye na! Now you can just take a moment to read the entire post. Paused you for a moment with the discount twist? Well, that's the game some big brands play with us! Let's dive into how these discounting tactics help brands increase their sales! I am sure you must have come across deals flaunting a hefty percentage with an up-to-limit. The "Up to Rs 100" is the hero limit. Your discount won’t go beyond that. Clever marketing plays with our emotions. Brands use words like "exclusive," "limited offer," or "special deal" to create a sense of urgency and importance for the deal. Customers fear missing out on a great deal, so end up hitting that "Buy Now" button before the offer slips away. Even if the actual discount isn't massive, the perception of getting a deal is powerful. Customers feel they're getting more value for their money, and that's a win-win. So next time you shop online with any such discount, calculate your actual discount smartly because it's not a straightforward 50% off deal. There's a catch, and you might not be getting that full 50% discount. Shop wisely! #marketing #discounts #onlineadvertising

Retail Media Networks are an increasing strategic pillar for brands to stay top of mind with and convert customers. Incorporating these networks as part of your marketing plans can promote growth and keep you competitive. The Navio Group's recent blog post offers strategies and insights to enhance your retail media network efforts. #retailmedianetworks

Leading #ecommerce brands know there’s more to running promotions than throwing up a discount and calling it a day. Check out this blog for 5 tips to help you run more strategic, more successful promotions. Read the blog: https://bit.ly/3TdHUMR #DigitalShelf #CommandYourBrand

For over two decades, PriceSpider has been empowering brands to excel in the digital space!! Check out this insightful blog on how to setup successful promotions!! #DigitalShelf #CommandYourBrand

Does anyone actually read (let alone utilize/use) coupons on the back of grocery store receipts? And for those who advertise back there, what is your ROI? I just can’t imagine much efficacy, but I want to know if I am wrong. In fact, I buy two things and my receipt is literally over a foot long. The grocery store is incentivized to print longer receipts as it generates more advertising space on the back per receipt - allowing them to charge more for that space, and are using their own advertising in the front of the receipt to do it. Brilliant idea to get your message literally in the hands of every customer, but it actually makes me more irritated at what is being advertised than it does interested in what is being advertised. Some things should just be left alone, because the effect is more negative. Am I wrong here?