President & CTO @ DSPolitical and Optimal | Driving Innovation in Digital Advertising and Political Technology
This Thursday, I'll be joining Xander Kotsatos and Adam Wise on FreeWheel's panel about how identity in CTV can win audiences (and elections). The U.S. political ad market is forecasted to grow 31% from the 2020 election, but with more money on the line, that means navigating challenges like signal loss and fragmentation is only that much more important. Our conversation will cover effective strategies for using data in privacy-safe ways to reach and measure audiences across CTV platforms. Join us for actionable takeaways applicable to political campaigns and beyond. Click here to register: https://lnkd.in/gU2Mca-4 #PoliticalAdvertising #CTV #TargetedAdvertising
Marketing & Advertising Consultant | Podcasts, OTT/CTV, & YouTube
1moLooking forward to this one!