Marcus Pittman’s Post

If I can share one thing I've learned from this modest milestone, it's this. Followers don't mean a thing unless you are actively engaging and building relationships. I see this all the time with clients who have over 5k followers and get zero engagement. LinkedIn is simple (but not easy). Show up consistently and make genuine connections. The numbers are secondary.

I normally don’t add a note when I first connect with someone on LinkedIn. Most of the notes I get when people try to connect with me are very generic and not personalized. It feels like they copy and pasted this to 100s of people. They probably did! Just connect with them. Once you are connected, don’t immediately pitch. Start interacting with their posts or posts that they share. Engagement is key. Once you do that then you can message them and relate it back to their LinkedIn content. This will help you get more conversations with people! Have you tried this framework?

STOP ignoring your new followers. They have decided that you have something interesting for them, but do you know what that is? Want to find out why they've followed you? Ask them! If you're like me then you'll want to post more content that your followers find genuinely useful. I like to invite my social media followers to join my list. So when someone follows me I offer them something that they might find helpful. What could you share with your new followers? 1. A taster session 2. PDF cheat sheet or checklist 3. Invitation to a challenge Make it something that's easy and not pushy. That's genuinely helpful. Follow for more tips on how you can build connections on LinkedIn

I want you to know that understanding the LinkedIn algorithm is essential to increasing engagement with your posts. LinkedIn's algorithm is designed to connect users with relevant professional advice and expertise, so focusing on your expertise is essential. Your posts compete among billions for engagement, so could you ensure they are exciting and informative? Share your best knowledge and advice. You can engage with your audience through meaningful comments and invite them to comment on your posts. If you join a pod, please ensure the members are interested in your content. To promote your posts, try tagging people and relevant companies, using strategic keywords, and including relevant hashtags. Building your network with people interested in your content is also crucial.

You know what’s a wild about LinkedIn? The fact that you are connecting and engaging with mostly strangers. Compare this with other social media platforms where you have some form of pre-existing or personal relationship with your connections. That makes for a powerful platform for growth. Don’t be afraid to reach out and leverage this potential.

5 ways to get more reach for your next LinkedIn post. More dwell time → more reach Firstly, Dwell time is the amount of time people spend on your posts. Higher the dwell time, higher the number of views. LinkedIn's algorithm understands that if people spend more time on your post, then it is probably valuable content, so it will push your content to more people. If you want your posts to go viral, you need to make sure that people are spending time reading them and engaging well on your post. Here are 5 ways how you can do that. Provide value → people will spend time on your posts if they find value in them. Ask questions → to boost engagement Tell stories → to build connection  Use visuals → to hook audience Be authentic → to build trust Remember: ↳ People come for your hook+visuals ↳ engage for your CTA ↳ stay for your value What other ways have you found to get more reach for your LinkedIn posts? P.S. Repost if you find this useful ♻️ Follow me Deeksaya Rajappan for more valuable content✨

💡 Did you notice a change in the LinkedIn algorithm? LinkedIn is much less like other social media platforms. Treating it like facebook, Instagram or twitter no longer gets you the reach you need. Why? ↘️ It’s not just about posts ↘️ It’s not about gaining followers. ↘️ It’s not just about job applications. ❌ These no longer matter: Posting random polls. Randomly liking posts. Using multiple hashtags. Here is what does: 📍Sharing stories. 📍Exchanging ideas. 📍Building a community. 📍Expanding your network. Ready to delve deeper? Check out 5 strategies you may implement on your profile to expand your reach and get noticed. ♻️Repost if you found this helpful!

I have been posting and interacting on LinkedIn for just under 4 months and I've just hit 500k impressions. Here are some insights. If you are after leads Don't waste your time creating content. The algorithm does help you as a newcomer but it will not generate any leads. Instead, 1. Find active people on LinkedIn, no use if your idol has 500k followers but never post. 2. To attract their attention like, comment and repost their content on a regular basis then follow up in the DMs! 3. Be careful not to fall into an echo chamber. Dana Daskalova 🟠 will explain what this is. One of the ways to do this is to follow your own algorithm and not the one provided by LinkedIn ie. your feed. 4.Small is beautiful. Smaller followers doesn't mean less value. Just because they are small on LinkedIn doesn't mean they do not have influence outside it! Also, smaller accounts will reply to you much faster! Happy Thursday! 😎

Don't spend all your time on LinkedIn engaging on posts alone. It is not an effective strategy. Instead do this;- →Build relationships in the Dm. Someone comments on your post? Send a DM and thank them, then ask why they made that comment the way they did. LinkedIn notifies you that someone viewed your profile; go say hi! Ask them what drew them to your post. - Be genuinely interested in their response - Offer to help them for free if they're finding it hard to navigate LinkedIn - Use the feedback to make better content. This way, - You build trust - A support system - You Create and leave an impression in the minds of your ideal audience. They may not be interested in your services, but they may know someone who does. And you'll be their go-to person.