Magnite's latest research “SPO: A Buyer’s Perspective” surveyed advertisers in the US, UK, and Australia and found that they work with an average of 4–6 SSP and DSP partners. Download the research here: https://lnkd.in/etis9dh5
Magnite’s Post
More Relevant Posts
-
Evolving supply dynamics are necessitating a shift in the advertiser approach, with a focus on optimizing buying paths and consolidating partners. Check out our new research with Advertiser Perceptions about how advertisers in the US, UK, and Australia are thinking about and using SPO. https://lnkd.in/eSgwgxAc
To view or add a comment, sign in
-
-
In this five-minute video, Dan Richardson from Yahoo explains what advertisers need to do to be successful in a world beyond third-party cookies. Take a look!
The phasing out of third-party cookies forces a significant 81% of brands, advertisers, agencies, and publishers to revamp their data strategies, says, Dan Richardson, Director and Head of Data & Insights in Australia and Southeast Asia at Yahoo Advertising (SEA). https://bit.ly/4cOJlcs
ABR X Yahoo: Cookie phaseout challenges online business marketing
To view or add a comment, sign in
-
📣 In 2024 All Media Will Be Commerced Through Computer Buying 📣 Big changes are happening in the way that even traditional media is being commerced! Programmatic buying is going to be the standard in 2024. Watch this video from our CEO Bob McKay about our history with the subject and vision for what's next. Article from 2020 predicting this: https://lnkd.in/ehZPxzXZ #programmaticadvertising #franchisemarketing #digitaladvertising
The Future of Programmatic Media Buying
To view or add a comment, sign in
-
One of the reasons I am bullish on the Yahoo DSP for Commerce is because of our identity solutions. People have gotten a bit complacent on this because of the continuous pushback of cookie depreciation by Chrome - but it is still happening, and is in fact happening right now (Chrome is slowly removing cookies just not en masse). There is a reason the stock of companies like TTD or Criteo goes up whenever cookie depreciation is delayed - because investors know that they get a bit more time with the status quo. However, once this removal finally happens Yahoo will be in a great spot to not only target and identify users, but measure what they are doing after engaging with an ad. If brands want to ensure they are still able to identify, target, and measure their media once cookies fully go away, they should test into solutions like Yahoo today- not once it finally happens. I know first hand our match rates and scale are better than the alternatives today - and will certainly be better tomorrow. https://lnkd.in/ejqtDqR3
Alternative IDs: The solution for the post-cookie internet?
marketingbrew.com
To view or add a comment, sign in
-
The name of the game when it comes to retail media advertising? Data privacy. Clean rooms might just be the answer wary advertisers are looking for. They provide a safe, privacy-friendly environment for data sharing, and some retailers are using them to run secure attribution methodology themselves. Ovative experts took a closer look at clean room applications for retail media advertising. Watch the full video: https://bit.ly/419BYXJ
How Clean Rooms Are Revolutionizing Retail Media
To view or add a comment, sign in
-
Interesting and useful update from Dan - not least around testing of privacy sandbox from the perspective of Google ads
The IAB Tech Lab’s recent report calls out what it believes are the Privacy Sandbox APIs’ limitations. There are aspects of the Privacy Sandbox we need to figure out together as an industry as we all prepare for third party cookie deprecation. Our Ads teams have conducted ongoing tests of various APIs, and we’ve found many of them offer more flexibility than what was stated in the IAB Tech Lab's report. Here are our guides where we share our approaches to set up the Attribution Reporting API for others interested in exploring this too: 📊 How to blend both the aggregate summary reports and event-level reports: https://lnkd.in/gs96jnAy ⚙️How to optimally configure the aggregate summary reports: https://lnkd.in/gpzEKpty
Effectively use the Attribution Reporting API for ad measurement
ads-developers.googleblog.com
To view or add a comment, sign in
-
The IAB Tech Lab’s recent report calls out what it believes are the Privacy Sandbox APIs’ limitations. There are aspects of the Privacy Sandbox we need to figure out together as an industry as we all prepare for third party cookie deprecation. Our Ads teams have conducted ongoing tests of various APIs, and we’ve found many of them offer more flexibility than what was stated in the IAB Tech Lab's report. Here are our guides where we share our approaches to set up the Attribution Reporting API for others interested in exploring this too: 📊 How to blend both the aggregate summary reports and event-level reports: https://lnkd.in/gs96jnAy ⚙️How to optimally configure the aggregate summary reports: https://lnkd.in/gpzEKpty
Effectively use the Attribution Reporting API for ad measurement
ads-developers.googleblog.com
To view or add a comment, sign in
-
Dan Taylor thanks for this note on how to make sense out of ARA and converting it to fit into current modeling methods. But you are answering the wrong questions. First I want to state that our fit gap analysis is just that- assessment of Sandbox feature capabilities as compared to current capabilities and usage. Its a utility analysis and highlights industry experts' assessment of the impact on their business product and services. This is just a starting point and not an end point. This objective is to bring the industry on same page in understanding the changes. We have to understand the problem before we start solving for it. Specifically about your note on ARA- we never said it is not possible to make use of it. Just that the utility will be degraded due to privacy limitations imposed and multi touch will not be possible due to built in prioritization in attaching triggers. Though attribution is time window based, the collection of click and conversion data is also used for real time decisioning feedback loops which will be heavily degraded (specially in early phases of a campaign or smaller budget advertisers) due to noise and aggregation. Thats all the assessment is saying. So I don't understand how the modeling methods you provided change the assessment.
The IAB Tech Lab’s recent report calls out what it believes are the Privacy Sandbox APIs’ limitations. There are aspects of the Privacy Sandbox we need to figure out together as an industry as we all prepare for third party cookie deprecation. Our Ads teams have conducted ongoing tests of various APIs, and we’ve found many of them offer more flexibility than what was stated in the IAB Tech Lab's report. Here are our guides where we share our approaches to set up the Attribution Reporting API for others interested in exploring this too: 📊 How to blend both the aggregate summary reports and event-level reports: https://lnkd.in/gs96jnAy ⚙️How to optimally configure the aggregate summary reports: https://lnkd.in/gpzEKpty
Effectively use the Attribution Reporting API for ad measurement
ads-developers.googleblog.com
To view or add a comment, sign in
-
Quick & helpful read on how to tackle first-party data collection as the advertising landscape continues to change and brands need to shift away from third-party cookie reliance.
As DMPs Face Extinction, It’s Time for Marketers to Adapt to the New Advertising Landscape
linkedin.com
To view or add a comment, sign in