We're pleased to share that TELUS has chosen our SpringServe ad server and Streaming SSP as its preferred ad technology solutions in Canada. Together we will forge new pathways to create impactful advertising experiences. Read more here: https://lnkd.in/eKr3x8uX
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“Xumo, a joint venture between Comcast and Charter, was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company is defined by three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise. Powered by Comcast’s global technology platform, Xumo devices feature a world-class user interface that includes universal voice search capabilities making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a FAST service with hundreds of ad-supported linear channels and on demand options that anchors the free content offering on Xumo devices and is also available as an app on other major streaming platforms. Xumo Enterprise is the business-to-business arm of the joint venture, providing content makers, distributors and advertisers with tools and services to make free ad-supported streaming TV (FAST) more accessible”. https://lnkd.in/gvzUYBhe
New Xumo and Comcast Advertising Report Finds 84% of Advertisers Will Increase FAST Investments in 2024 as Consumer Awareness and Usage Reaches New Heights
businesswire.com
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IAB now reports that programmatic buying is the chief activation method for CTV. ..it is programmatic buying which has emerged as the preferred method for CTV transactions, accounting for 75%, with buyers engaging in various programmatic activation.. The top three reasons given to buy CTV programmatically tied to functionality or performance and include: -- Easier campaign optimization; -- better return on investment/return on ad spend (ROI/ROAS); -- & because it’s easier to achieve scale. Read more at StreamTV Insider: https://lnkd.in/eH4K8zeU #CTV #connectedtelevision #CTVadvertising #FAST #streaming #connectedTV
CTV attracts programmatic buying boost
streamtvinsider.com
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📺 CTV VS OTT 📺In the ever-expanding digital advertising world, CTV and OTT are the emerging players in the game. CTV advertising refers to programmatic advertising on various CTV settings (like Roku or Amazon Fire TV) through DSPs 📽️🎞️ OTT advertising refers to advertising on premium OTT streaming services (like YouTube or Hulu). Learn more about how your business can best utilize these advertising strategies in our just-released guide for marketers. 📲💻 To examine 🧐more closely what distinguishes the two different marketing strategies, check out our new guide. https://bit.ly/3OZBAoI #CTV #OTT #advertising
CTV vs OTT Advertising: A Guide for Marketers | Lotame
https://www.lotame.com
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With more consumers streaming their favourite shows on Netflix, Roku, and more, you have the opportunity to reach them with engaging and relevant ads. Microsoft Advertising can help you leverage exclusive partnerships, unique data signals, and a flexible tech stack to create and activate your video and CTV campaigns. Watch our webcast replay to learn more. #CTV #ctvadvertising #videoadvertising #MicrosoftAdvertising
How Microsoft is innovating in video advertising
about.ads.microsoft.com
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In her blog, "Navigating CTV Advertising: Taking Control in a Fragmented Landscape," Choozle's VP of Marketing, Annie Wissner, examines the evolving world of connected TV (CTV) advertising. With the proliferation of over 89 streaming video sources in the US alone, advertisers face both opportunities and challenges. Annie explores the complexities of the CTV ecosystem, addressing fragmentation woes, frequency capping dilemmas, and manual campaign execution. Why tackle it alone? Choozle is here to simplify your CTV advertising journey. We provide consolidated inventory sources, advanced frequency control features, robust data tracking capabilities, and expert advice, enabling advertisers to deliver personalized ad experiences and maximize campaign impact. Ready to harness the full potential of CTV advertising? Read the blog post here: https://hubs.la/Q02q-PYP0
Navigating CTV Advertising: Taking Control in a Fragmented Landscape
https://choozle.com
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Cloud Analytics and Big Data Executive dedicated to advising global banks with SAS and open source advanced solutions.
When your competition is only a click away, it is vital to provide a high-quality, uninterrupted viewing experience. Learn how Broadcasters deliver personalised ads at a massive scale with SAS 360 Match on AWS: http://2.sas.com/6044uNBSj #avod #hvod #ott #addressabletv #adtech #FAST #advertising #streaming
Broadcasters scale personalized advertising utilizing SAS 360 Match On AWS | Amazon Web Services
aws.amazon.com
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Engagement Manager at SAS | Helping Customers Maximize the impact of Analytics in their Organizations
When your competition is only a click away, it is vital to provide a high-quality, uninterrupted viewing experience. Learn how Broadcasters deliver personalised ads at a massive scale with SAS 360 Match on AWS: http://2.sas.com/6042R6dxG #avod #hvod #ott #addressabletv #adtech #FAST #advertising #streaming
Broadcasters scale personalized advertising utilizing SAS 360 Match On AWS | Amazon Web Services
aws.amazon.com
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When your competition is only a click away, it is vital to provide a high-quality, uninterrupted viewing experience. Learn how Broadcasters deliver personalised ads at a massive scale with SAS 360 Match on AWS: http://2.sas.com/6049uARQ7 #avod #hvod #ott #addressabletv #adtech #FAST #advertising #streaming
Broadcasters scale personalized advertising utilizing SAS 360 Match On AWS | Amazon Web Services
aws.amazon.com
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When your competition is only a click away, it is vital to provide a high-quality, uninterrupted viewing experience. Learn how Broadcasters deliver personalised ads at a massive scale with SAS 360 Match on AWS: http://2.sas.com/6046uAeDC #avod #hvod #ott #addressabletv #adtech #FAST #advertising #streaming
Broadcasters scale personalized advertising utilizing SAS 360 Match On AWS | Amazon Web Services
aws.amazon.com
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Paramount launches new CTV solution 'Conduit' for direct programmatic scalability and efficiency, directly integrating major programmatic platforms, giving buyers more direct access to its inventory. Paramount’s new connected TV ad tech update gives more programmatic controls to publishers with a new layer that manages auctions. #ctvadvertising #programmatic #adtech #publishers #connectedtv #adscholars
Paramount Launches Conduit that Directly Integrates Major Programmatic Platforms
https://adscholars.com
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