Madre Brava’s Post

📣 NEW: Madre Brava has asked the 15 largest European supermarkets whether or not they are going to tackle emissions from their supply chain and whether or not they are going to actively support European consumers to shift towards plant-rich diets to do so.   The result?   By the end of this year, all retailers will have climate targets including Scope 3 FLAG (forest, land use, agriculture) verified by the SBTi in place. And while Carrefour confirmed to us that they can't reach their climate targets without a shift from animal to vegetal proteins, Europe's largest retailer Lidl International and Netherlands-headquarted Ahold Delhaize race to lead the global protein transition. 🥗 Who will be the first to align their protein offerings with human and planetary health diets?   The race has started - but the finish line is far.   For an in-depth analysis, read the full briefing 👇 #plantbased  #ProteinTransition   #ClimateAction  #proteinwende  #sustainableproteins ALDI Nord Group EDEKA ZENTRALE Stiftung & Co. KG Kaufland Deutschland Lidl in Germany Nusa Urbancic Alexander Liedke Emilie Bourgoin Dr. Peter Kreutter, CFA. Dr. Katharina Reuter Dr. Julia Adou Gunhild Anker Stordalen Dr. med. Eckart von Hirschhausen Lionel Souque Godo Röben 🌱Hans-Jürgen Moog Paul Steinhardt Arne Wiest Christian Mielsch Niklas Oppenrieder Peer Cyriacks Stefanie Pöpken Henrike Schirmacher Reinhild Benning Virginia Cecchini Kuskow Dirk Liebenberg Amali Bunter Fabio Ziemssen WWF Germany Rutger Bregman Bertrand SWIDERSKI Sarah Lake Tim Klüssendorf Lia Carlucci 🌱 Uta Köpcke Stephanie Wunder https://lnkd.in/e3ewEKi3

Read 👀 this hugely impressive new report by our allies Changing Markets Foundation. It clearly demonstrates the strategies being adopted by Big Meat and Dairy to distract, derail and delay climate action. Like Big Oil, the livestock sector and food producing companies are avoiding their climate responsibilities in pursuit of business as usual and adopting sophisticated PR and lobbying efforts to prevent government action. Whilst this is no surprise, it's hugely disappointing and discouraging. To keep global temperatures to within safer limits, we need a rapid shift to plant-rich diets. This requires action form the private sector and governments to enable the level and speed of transition required. Companies standing in the way of risk us overshooting Paris climate targets, putting our planetary health in jeopardy.

We are thrilled to welcome Lynn Pasterny as Madre Brava's new part-time Germany Campaign Consultant. Lynn has almost a decade of campaigning, policy and corporate engagement experience in the civil society sector, driving positive change for the environment and human rights - most recently as Policy and Comms lead at the environmental organisation Earthsight. Lynn will help us accellerate the plant protein shift in Germany. If you're keen to collaborate with us in Germany, please do reach out to Florian Ludwig Wall or Lynn Pasterny Anna Stief, PhD Virginia Cecchini Kuskow Reinhild Benning Christiane Barnickel Saskia Richartz Peer Cyriacks Dirk Liebenberg Nicole Polsterer Niklas Oppenrieder Nusa Urbancic Etelle Higonnet Emily Armistead Wichayapat P. #ProteinTransition #PlantBased #SustainableProteins To learn more about our recent work 👇 https://lnkd.in/e3ewEKi3

Lidl International and Ahold Delhaize are outperforming other European retailers in terms of transitioning their protein offering to a more planet-friendly, lower-emission template, a new study by Madre Brava has found. Commenting on the retailers' efforts, Nico Muzi, managing director of Madre Brava, said: “Consumers across Europe want to cut down on meat. Supermarkets can support this shift to healthier, more sustainable diets by making wholefoods and plant-based products cheaper and more accessible. "We call on all major European food retailers to commit to rebalancing their protein product sales in line with human and planetary health goals. This is not only good for people, animals and planet; it’s good business too.” Story by Stephen Wynne-Jones REWE Group ALDI SÜD Tesco Sainsbury's Carrefour EDEKA ZENTRALE Stiftung & Co. KG Mercadona https://lnkd.in/gTnwD3M9