M&C Saatchi UK’s Post

The Cannes Lions – the major global advertising festival – has just completed and prizes have been awarded. See this AdWeek story about who won what and for what ideas. This is a remarkable event, that showcases the best of what creative minds have generated over the previous year in numerous categories – but all are surprising and impactful with their ingenuity.   Read this and you can pick your own winner – maybe it is the Peruvian cement company, that designed city pathway tiles, that help visually impaired people? What a simple and yet powerful idea. Or maybe it is the Pedigree adoptable dog campaign, that uses artificial intelligence in a helpful and lovely way. There are moving ads that elevate the role of women and girls in sports and societies and also more classic – brand or product selling campaigns, that are beautifully executed, like the Magnum ice cream outdoor campaign.   These campaigns are important not just from a marketing perspective – I think they have a greater societal meaning, as they always deal with relevant issues and blend the traditional media and the latest technology. See the full AdWeek story here:   https://lnkd.in/d2EKiCag   #creativity #advertising #branding #marketing #idea #canneslions #visualcommunication #communication #brandvalue

What's the real priority: staying relevant or protecting your brand’s reputation? Creative teams are in a mad dash to churn out content that keeps them in the audience's eye. Yet, there's a fine line between staying buzzworthy and unleashing a creative faux pas that sends your brand's reputation into a nosedive. We flew to Hollywood to quiz the creative operations experts at the HS Creative Operations event to find out. Want more answers from creative ops professionals? Click the link in the comments to watch the whole series!

VML’s Debbi Vandeven is the most-awarded CCO in the world in this year's World Creative Rankings. The Drum's Amy Houston managed to pin Debbi down to find out more about her creative career and what has kept the year's most-awarded creative chief at VML for over two decades. Read it here: https://lnkd.in/eb6rEspf Check out which companies made the World Creative Rankings here: https://lnkd.in/ectTDakt #advertising #creativity #mycreativecareer #worldcreativerankings

Transforming the ad as part of the brand's strategy to integrate into cultural conversations. Learn more: https://lnkd.in/dnEgmmXj EmbraceTheCulture #BrandEvolution #CulturalRelevance #StrategySimple

One of the boldest presentations at the Cannes Festival was Mark Ritson's. In a packed room, Ritson questioned the true importance of creativity in advertising. His standout chart was bold: Cannes-awarded creatives from the past three years, measured by System 1, haven't outperformed the market average. This highlights a critical lesson: we often award creativity for its own sake, not its business impact. Cannes celebrates creativity, but Ritson's analysis challenges us to rethink our priorities. Creativity is important, but it's only one element of an entire marketing strategy and, when measured, is not one of the leading factors of success. #CannesFestival #MarkRitson #CreativityInAdvertising #BusinessImpact #MarketingInsights #RethinkPriorities

Another snippet from my chat with Jaime Cabrera on his podcast 'Confessions of a Creative Director', where I discuss the ageism issue in agencies and how that means not only will there be fewer people able to come up with ideas for difficult briefs but also there will be less experienced people to help mentor and elevate the next generation of creative talent - a perfect storm for agencies. You can find Jaime's podcast on Spotify and Apple. I would put a link here but LinkedIn's algorithm punishes you for adding external links. 😎 ��� ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡⚡ ⚡ ⚡ ⚡⚡ ⚡ ⚡ ⚡⚡ ⚡ ⚡ ⚡ I offer personalised 1:1 coaching for creative people wanting to grow their careers and those not in a creative role who wish to explore their creative potential. I am offering a 30-minute coaching session for only $99 (USD) for those uncertain about coaching. Only 25 spaces are available for this. If you continue, that $99 is deducted from a future coaching package. Also, I can do limited 10-minute calls with those serious about coaching to answer some questions and connect in a non-digital world - well I guess the call is digital too, we could exchange courier pigeons but that would be slow. Get in touch here on LinkedIn or at chantcreative@gmail if you'd like more details.

We asked our #APAC Editor Rica Facundo to give us her top picks for Cannes Lions through an APAC lens 🔍 APAC Marketers - Will we see you at the Cannes Lions International Festival of Creativity? Let us know in the comments 🔽 #MakeItWarc #CreativeImpact #CreativeImpact24 #BoldMindsBoldMoves Kantar #LiquidDeath

Striking Balance Stuart Sullivan-Martin, worldwide chief of strategy officer and global head of creative solutions at Wavemaker, discusses the intricacies of the industry, his professional philosophies and more with Little Black Book

🎙️ Exciting News! 🚀 I'm honored to be featured on Business Spotlight USA, where we'll be exploring the pulse of innovation in interactive media. In this episode, we delve into the essence of creativity and resilience that fuels the industry. Join me as I share my journey of pushing boundaries and the lessons learned along the way. We'll also discuss the victories that have shaped my career and take a sneak peek at the cutting-edge projects we're developing. 🔍 Whether you're a fellow innovator, a curious listener, or someone who's passionate about the future of technology and storytelling, this conversation is for you. We're peeling back the curtain to reveal the process behind creating immersive experiences that resonate with audiences worldwide. ☕ So grab your coffee and settle in for a story of innovation, determination, and success. I can't wait to share this moment with you all. 🔗 link [https://lnkd.in/djuRef9M] #InteractiveMediaPioneers #TechInnovation #MusicTech #EntrepreneurshipJourney #SuccessStory #BusinessSpotlight