On the Beet.TV stage, CTV and data leaders dive into streaming viewership exploring the complexities of navigating advertisers expectations, educating on cross channel, buyer differentiators, and more. Stay tuned for the full conversation. Travis Clinger, LiveRamp Molly Finnerty, Zenith Dan Rosenfeld, DIRECTV Terence Kawaja, LUMA Partners
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The key to a successful content session: keep your panelists entertained. Following a substantive discussion, we filmed a parody line!
On the Beet.TV stage, CTV and data leaders dive into streaming viewership exploring the complexities of navigating advertisers expectations, educating on cross channel, buyer differentiators, and more. Stay tuned for the full conversation. Travis Clinger, LiveRamp Molly Finnerty, Zenith Dan Rosenfeld, DIRECTV Terence Kawaja, LUMA Partners
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Currently writing one of the most detailed and comprehensive Origin CTV Insider posts about #attention on #connectedtv. Eyes are turning square, but boy it’s deep. First person I hope to share it with? The genius himself and epic strategic partner of ours - Yan Liu 🙏 If you want to see it, sign up for our newsletter yo - https://lnkd.in/dccYGSui
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Cables are creating an eternal link with viewers that goes beyond wires. How they are revolutionizing entertainment is shown here. Cable operators are using customer data to reimagine the entertainment experience in a world where streaming is the norm. They prioritize data privacy to maintain confidence by curating diverse, targeted content and advertising based on their understanding of viewers' tastes. They maintain a competitive edge by providing reasonable services and a customer-focused strategy while navigating market dynamics. They are storytellers who go beyond just providing TV; they are guiding the current wave of entertainment change and spearheading the effort to establish a lasting, timeless relationship with their audience. So, are you accepting a unique, varied, and safe viewing experience? #DataAnalytics #CableTV #CableTV #Sciera #cableoperations
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Don't be the next Blockbuster Video - adapt to the future of TV and streaming with Go See TV and FAST TV! With over 170 countries reached and a 103% increase in total viewership hours, it's clear that FAST TV is the platform of the future. But it's not just about viewership - with our advanced data analytics, content owners, producers, and broadcasters can get deep insights into audience preferences, viewing habits, and engagement metrics. This means you can make more informed decisions about your content, advertising strategies, and distribution channels, leading to greater success and higher revenue. Don't get left behind - join the FAST TV revolution today with Go See TV.
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Don't limit your perspective on television consumption to traditional streaming platforms alone! While streaming is gaining popularity, the integration of advanced targeting capabilities into linear television is equally exciting. Viewer habits are evolving, with appointment TV becoming a thing of the past. Today, viewers have a variety of options to choose from to enjoy a wide range of programming. 📺🌟 Evan Adlman, EVP of Commercial Sales & Revenue Operations at AMC Networks, joined us in Cannes to share his insights on advanced targeting capabilities in linear TV. Read our blog post to hear what Evan and our other panelists had to say. #TVConsumption #TargetedAdvertising #ViewerExperience
Make the most of streaming TV advertising | Experian Marketing Services - www.experian.com
experian.com
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📺CTV is home! Really? 😅 Recall those hotel lobbies in the '90s where linear TV showcased business news from BBC, Bloomberg, or Welt TV? Similarly, gyms featured linear TV streaming sports content with advertising. 🏃🏼✈️ Today, the shift to programmatic and connected TV (CTV) from traditional linear TV budgets opens new possibilities. We aim to extend TV advertisers to public TV screens outside living rooms, providing enhanced contexts such as tourism, hotels, or sports venues. 🎯 With more than 1,000 CTV campaigns running, FRAMEN team is working on the next gen CTV-Out-of-Home🚀 #CTV #DOOH
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CEO TMRW Corp., Co-Executive Producer of TV of Tomorrow (TVOT) Business Networking Conferences, TVOT CONNECT, Editor-in-Chief of Televisionation podcast & InteractiveTV Today (ITVT) our free email newsletter.
TODAY On TVOT CONNECT Thursday 10/12! 2pmET/11am/PT Free Registration: https://lnkd.in/gtJGeJ_5 This week’s get-together will see special guests, Chris Pizzurro of Leap Media Group LLC, Dan Riess of TelevisaUnivision, and Michele Fino of Crackle Plus, discussing how branded entertainment can be used to overcome the challenges that brands face in reaching and engaging consumers. Discussion Points: How to optimize a brand inside editorial for broadcast, streaming, on-demand: what’s the difference? Long-form vs. short form effectiveness when driving brand awareness? What are new ways to drive engagement and ROI before, during and after the show? Tracking and measuring effectiveness How to find this type of content. Join TVOT CONNECT for more services and benefits! https://lnkd.in/g3NmaB4A https://lnkd.in/gtJGeJ_5
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Missed our webinar last week? Get the inside scoop from our team of experts as they discuss recent trends in streaming viewership and best-in-class strategies to plan, activate, and measure campaigns across all platforms. Watch here: https://bit.ly/3LKX5c5
Extend your reach to new audiences--and build new revenue streams - Madhive
madhive.com
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The ABC of success in monetsing IP channels - made simple here
We’re excited to share our new eGuide: Server-Side Ad Insertion – The Key to Better Ad Delivery! ➡️ https://lnkd.in/eZfaUMnb Learn how SSAI can help you seamlessly deliver ads on all streaming devices to unlock additional revenue and improve the viewing experience. SSAI goes beyond basic ad insertion and replacement, discover how your ad insertion solution could do more for you! Download now: https://lnkd.in/eZfaUMnb #personalisation #targetedadvertising #addressableadvertising #streamingtv #AddressableTV #streaming #broadcast #SSAI #whitepaper #eguide
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As more customers watch a mix of streaming and traditional TV, you need a better understanding of your audience now more than ever. Check out our exclusive webinar on The Future of Advertising: Audience-Based Buying and learn how knowing your audience can increase your sales. https://lnkd.in/eyYd9i_D
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