LUMA Partners’ Post

At Axis, we're proud to be at the forefront of programmatic innovation and I`m happy to share with you that today I will become a host for our exclusive webinar for Diamond, Elite and Platinum users only 🌐 💡 Webinar Topic Sneak Peek: Navigating Transparency in Ad TechUnlock insider insights into how Axis tackles Invalid Traffic (IVT) and discover advanced strategies for enhancing transparency in your ad tech journey. Key Highlights: 👁️🗨️  In-depth exploration of IVT management on Axis. 💎 Exclusive access for Diamond, Elite, and Platinum users. 🌐 Unveiling the latest features for optimal ad campaign transparency. How to Access: This exclusive webinar is tailored just for users with special statuses on our platform. Your personal link awaits for you on Axis account.I can`t wait to see you all there! 🚀 💼  #AxisInnovation #ProgrammaticSuccess #WebinarAlert #AdvertisingRevolution

Advertising Week New York is a few days away, and Placements.io is excited to join in on the event! 🏙 Learn more about how Placements.io technology is helping the world's most influential publishers, broadcasters, and retail media companies grow their advertising business. Please message Evan Bowen, David Kelly, or Kenji Troyer to schedule a time to meet. See you in New York! #awnewyork2023 #advertisingweek #retailmedia #adtech #commercemedia #martech #marketing #digitaladvertising

We don’t need to tell you the impact of retail media on the ad tech industry because publishers and advertisers are hopping on the RMN train. LiveIntent, Inc.’s Retail Media Study argues that marketers understand retail media networks, but the medium needs to work out some kinks. Monsters, how do you think RMNs can further improve? #LoggedIn #FirstPartyData #RMNs https://bit.ly/3ZV2UcV

It it the 4th industrial revolution? Should we fear or embrace the new technologies? Where should advertisers place their bets? No need to leave it to a gamble. Marketers in the Maelstrom share their insights from CES24. Audrey Kemp and Gordon Young report for The Drum from Las Vegas, sharing exclusive interviews with industry leaders like Sir Martin Sorrell of Media.Monks, Tony Gemma, Vice-President, Head of Global Ad Creative at Yahoo, Mark Douglas, president and CEO of MNTN, Marla Kaplowitz, CEO of The 4A's, and Tony Marlow, CMO of LG Ad Solutions. Want to see what's in the cards for 2024? 📰 Read more: thedrum.com/topics/ces 🎞Watch: https://lnkd.in/gkvJ3M7P #emergingtech #thedrumatces #2024predictions

Don't miss TechTarget's Jillian Coffin, Steve Niemiec, and Adam Davis on February 14th at 8am EST for an in-depth discussion on the challenges facing tech advertisers, the benefits available from buying-centric 1st party publishing networks and the intent data they can bring to bear 💡 They’ll cover topics including: 📣 How to think about privacy going forward and stay within the evolving regulatory guardrails. 📣 How to understand contextual placement in B2B, the differences between properties, and how to leverage it most effectively. 📣 What types of intent resources are available to advertisers, what they’re good for, and how to leverage them individually and in combination. Save your spot and register: https://bit.ly/49mjOoo

Attention measurement is in the attention of media companies. I am sure that it will inspire them to redesign their sites to deliver more attention to ads. Here is a case study from Yahoo and Adelaide that confirms attention is important. I would highlight from the study that "High-AU Media delivered 16,5x higher conversion rate than Low-Quality Media." Great study. Thanks.

Worried about the impact of 3rd party cookies on Intent & AdTech? Check out this webinar on 2/14 to hear from TechTarget on what it means, and how to future-proof your plans.

#CommerceMedia is the "golden child" of ad tech growing at an accelerated rate, however, it hasn’t spent much time setting up operational efficiencies. In Market Insights w/ Conor McKenna, we share how the sector can prepare in advance for 2024 opportunities. Watch the full video: https://bit.ly/47nuWzP #ADTECH

Have you ever thought to yourself... WTF is actually happening to the internet? 🤔😟 From cookies to data and privacy... the list goes on and on as to how the internet we know and love is changing right before our eyes. Luckily, our own Alex Hayes has asked himself this same question and pulled together a star-studded panel at Advertising Week APAC, where he'll be asking the panellists "WTF is Happening to the Ad-Funded Web?" At 9.45am today at The Innovation Stage, tune in (or drop by) to see Alex joined by TikTok's Brett Armstrong, ADMA's Andrea Martens, Meta's Carolyn Bollaci and Yahoo Advertising's John McNerney for an open and transparent conversation about the increasingly complex advertising ecosystem, and how these giants of the ad world are tackling the future. It's promising to be a truly fascinating discussion - details are below, we hope to see you there! 📅 Date: Tuesday August 1 ⏰Time: 9:45am 📍Location: Luna Park, Innovation Factory Stage https://lnkd.in/ge2UrX4U #AdWeekAPAC #DigitalMarketing #AdFundedWeb #EmergingTech #MarketingInsights #Innovation #ConsumerBehavior #WebGiants #PanelDiscussion #IndustryLeaders

We're a few weeks into 2024, and ad tech is full of predictions and hopes for the year ahead. But how did last year's predictions play out? What did the industry get right (or wrong), and what does it all mean for what's next? Evgeny Popov reflects on which predictions came true, and shares insights on where the industry is headed for the rest of 2024. For more, head on over to Forbes Tech Council: https://lnkd.in/gu_A3C4x