LUMA Partners’ Post

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Oxford Road’s Daniel Granger and LUMA PartnersConor McKenna dish it out on advertising creativity, the value of AI in audio, forecasts of the 2025 digital environment, and more in the Spotify Podcast Studio. https://bit.ly/4eIwsl7 Just a taste: • Rethinking Creativity at Cannes: Dan and Conor discuss creativity’s core positioning in marketing and why it is a lifeline in advertising • Surviving, Reviving, and Thriving: Conor breaks down the lessons learned from the struggles in 2023 (survive) and by looking forward, how the industry might recover in 2024 (revive) and growth goals to strive for in 2025 (revive). • Podcasters are Creators –Not Brands: Conor shares his perspectives on podcasters' unique categorization amongst listeners and the importance of aligning the proper podcast ads to host and the medium. #LUMAinCannes #Cannes #Cannes2024 #CannesConversations

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