Last week SBF gave an all-time accidental interview to Vox, when he thought he was off the record. This actually happens to people all the time, even those who are really savvy with the media.
Here are the specific rules of when you can be quoted by a reporter:
1) ON THE RECORD is the default.
Assume everything you say or do is on the record and can be reported. That includes your posture, your stammer, your outfit, your lunch order, everything.
If you don't want it to be reported, confirm *in advance* that you're not on the record.
2) OFF THE RECORD is Fight Club rules: you don't talk about it.
A reporter can't quote you, paraphrase you, reveal you spoke, or repeat the information you shared.
But - a reporter can still print info if others confirm it, and your words and actions still create an impression.
3) ON BACKGROUND generally means a reporter can print what you're telling them, without identifying you by name.
You'll negotiate how you'll be described, eg "an employee," "an executive" or "a person familiar with the matter," etc.
Again, confirm this before you talk.
4) ON DEEP BACKGROUND is code for "on background - but with extra mystique."
It typically means the information you provide can be used, but you can't be identified at all.
But unless you're breaking open massive government scandals in a parking garage, just dispense with this.
5) ALWAYS REMEMBER:
- people who aren't reporters can still report on you (citizen journalism!)
- you can add on, but you can't unsay something
- anything you say can be quoted unless mutually agreed otherwise in advance
- when in doubt, skip the jargon and just negotiate in plain English whether you can be quoted or identified
- lastly, none of this is legally binding! It's a gentleman's agreement. Never say anything that you absolutely don't want to see in print.
More here:
https://lnkd.in/e5MpVfik