This simple rebrand put Olipop on track for $500 million in yearly sales — but here’s the part everyone overlooks:
It wasn’t just about changing the graphics on the can.
It was about speaking the consumer’s language instead of the brand’s.
Let’s back up…
When Olipop first hit the market, it emphasized its health benefits, calling itself a “sparkling digestive tonic.”
But that language wasn’t appetizing. It sounded clinical and confusing.
People don’t buy food just because it’s “good” for them. They buy because of quality first, and benefits second. So...
Olipop rebranded.
Now, look at the new packaging! The flavor is front and center, and the graphics are less abstract and more appetizing.
The health benefit is now secondary — and in plain language. It says “Supports Digestive Health” at the top and lists familiar qualities like prebiotics and plant fiber on the side.
Before, a consumer might have thought: “Hmm, I don’t understand this — guess it isn’t for me.”
Now a consumer thinks: “Mmm, this looks yummy — oh, and it has all these benefits!”
It’s worth asking: Are you speaking your language or theirs? That’s how you start a conversation... and land a sale.
Thanks to Jason Feifer for sharing this story some weeks ago!
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