LG Ad Solutions’ Post

Should be a engaging and educational session!

Join us for an exclusive webinar hosted by SeeHer and LG Ad Solutions, led by Yatisha Forde and Monica Longoria, and discover the transformative power of gender equality in media placements! Did you know only 60% of media environments support gender-equitable advertising? By targeting gender-equitable linear and streaming content, you can reach 90% of all viewers. SeeHer’s research reveals that such ads can boost sales by an incredible 93%. Imagine the impact on your brand! We'll delve into the importance of gender equality in content, both in front of and behind the camera. Gain insights into female-driven media consumption trends and learn how to engage diverse audiences effectively. Plus, explore the GEM® Multiplatform Video Programming Report—a powerful tool to optimize your ad placements with advanced diagnostics. Don’t miss this chance to elevate your brand's success! Register here: https://lnkd.in/gJQVbPBV Promo code: SEEHER24MEMBER

Join us for an exclusive webinar hosted by SeeHer and LG Ad Solutions, led by Yatisha Forde and Monica Longoria, and discover the transformative power of gender equality in media placements! Did you know only 60% of media environments support gender-equitable advertising? By targeting gender-equitable linear and streaming content, you can reach 90% of all viewers. SeeHer’s research reveals that such ads can boost sales by an incredible 93%. Imagine the impact on your brand! We'll delve into the importance of gender equality in content, both in front of and behind the camera. Gain insights into female-driven media consumption trends and learn how to engage diverse audiences effectively. Plus, explore the GEM® Multiplatform Video Programming Report—a powerful tool to optimize your ad placements with advanced diagnostics. Don’t miss this chance to elevate your brand's success! Register here: https://lnkd.in/gJQVbPBV Promo code: SEEHER24MEMBER

Join us for an exclusive webinar hosted by SeeHer and LG Ad Solutions, led by Yatisha Forde and Monica Longoria, and discover the transformative power of gender equality in media placements! Did you know only 60% of media environments support gender-equitable advertising? By targeting gender-equitable linear and streaming content, you can reach 90% of all viewers. SeeHer’s research reveals that such ads can boost sales by an incredible 93%. Imagine the impact on your brand! We'll delve into the importance of gender equality in content, both in front of and behind the camera. Gain insights into female-driven media consumption trends and learn how to engage diverse audiences effectively. Plus, explore the GEM® Multiplatform Video Programming Report—a powerful tool to optimize your ad placements with advanced diagnostics. Don’t miss this chance to elevate your brand's success! Register here: https://lnkd.in/gJQVbPBV Promo code: SEEHER24MEMBER

Buckle up for a game-changer: gender equality in advertising isn't just noble—it's a business powerhouse! Across every demographic, sales skyrocketed when high GEM® scoring creatives were used. For Gen X and Older Millennials, the boost was a jaw-dropping 4X! These eye-opening results make one thing crystal clear: promoting gender equality in ads isn't just ethical, it's a savvy strategic move. Marketers, take note! It's time to weave GEM® creative best practices into your strategy, harness the power of pre and in-market testing, and customize content for diverse audiences. Commit to ongoing improvement, and watch your advertising not only become more inclusive but also drive massive sales growth. Want to learn more? Check out our GEM® Lift research here: https://lnkd.in/e8twTieq

Women’s representation in the media varies across organisations and regions, and although there has been significant progress in some areas, fair representation still poses significant challenges. This #InternationalWomensDay – and every day of the year – it is important to highlight responsibility for ensuring fair representation of women in the media lies with all stakeholders: publishers, brands, agencies, and society as a whole. Each has a role to play in championing diversity, inclusivity, and gender equality in media content as a standard. To hold them accountable, stakeholders can implement various measures, including: - Setting diversity and inclusion targets and regularly monitoring progress. - Conducting gender impact assessments of media content and advertising campaigns.  - Providing training and education on unconscious bias and diversity for content creators and decision-makers. - Establishing clear guidelines and policies for gender-sensitive storytelling and advertising. - Encouraging collaboration and partnerships with organisations advocating for gender equality. The biggest challenge to fair representation at the moment is the persistence of stereotypes, biases, and outdated norms in media content and advertising. These perpetuate harmful gender roles and contribute to inequalities in society. Each of us has a responsibility to inspire inclusivity and contribute to an environment that is more diverse and equitable. #InspireInclusion #IWD2024 

The 8th of March is International Women's Day. At the core of the struggle for gender equality, International Women's Day serves as a time for reflection, action, and commemoration worldwide. According to Teads' Media Barometer, powered by Contextual Intelligence, page views related to gender-related content, feminist issues, equality, and the commemoration of March 8th see an increase. This presents an opportunity for brands to connect with an audience dedicated to social causes during the month of March. Your brand can seamlessly integrate into contextually relevant categories across our premium, brand-safe inventory. Key Benefits: • Elevate Brand Awareness: Stand out and make a significant impact. • Respectful User Experience: Engage seamlessly without intruding. • Contextual Relevance: Be omnipresent during optimal consumption moments. • Multi-Screen Engagement: Connect with audiences across all screens. • High-Impact Impressions: Ensure visibility with our In-Read format. Discover how to expand your brand’s reach with a Teads Reachcast >> https://hubs.li/Q02mV3790 #awareness #takeover #womensday #equality #contextual #data #cookieless #premium #publishers

GENDER EQUALITY ON THE MEDIA SPACE Gender bias on social media is pervasive, influencing followers, likes, and engagement. Studies reveal disparities in how content from different genders is perceived and valued. Women often face disproportionate scrutiny, receiving more criticism and fewer likes compared to men for similar content. Algorithms may also amplify biases, favoring certain gendered posts over others. This bias can affect not only visibility but also opportunities for collaboration and monetization. Addressing gender bias requires a collective effort from users, platforms, and policymakers to promote fairness, inclusivity, and equal opportunities for all genders in the digital space.

🔍 New Study: Gender Equality in Ads Boosts Sales by 10X 📈 SeeHer's latest research shows that accurate gender representation in advertising significantly increases sales. Brands embracing gender equality saw up to a 10X sales lift, up from 5X in 2019. 💬 "Advancing gender equality in advertising is crucial for brand survival and success," says Christine Guilfoyle, President of SeeHer. With younger consumers demanding accurate portrayals and lower tolerance for stereotypes, it's time for brands to prioritize gender equity. 🔗 Partnering with known hair product brands, multinational food manufacturing companies (L'Oréal, Kellogg, ) and more, SeeHer analyzed 24 creatives across eight brands. The GEM® Lift Study highlights how overturning stereotypes drives sales among diverse audiences. 🌟 Key Insight: Featuring ethnically diverse women improves advertising ROI for all households, regardless of race or ethnicity. Read more: https://ow.ly/lxYA50SkzeX #GenderEquality #Advertising #SalesGrowth #SeeHer #Marketing #ConsumerBehavior #InclusiveAdvertising #GEMLiftStudy

Gender equality in advertising isn't just a noble goal—it's a strategic imperative. Sales increased across every demographic when exposed to high GEM® scoring creatives. Notably, younger Millennials and Gen Z saw a 9X boost! These findings highlight a clear business opportunity: promoting gender equality in ads drives significant sales growth. Marketers should integrate GEM® creative best practices by employing comprehensive pre and in-market testing, customizing content for diverse audiences, and committing to continuous improvement. This approach will help you craft inclusive and effective advertising strategies that yield measurable results. Seize this opportunity to enhance your business. Drive meaningful progress in gender equality. Let’s lead change together! Want to learn more? Check out our GEM® Lift research here: https://lnkd.in/e8twTieq