Exploring innovative advertising strategies? Look no further than hot dogs! 🌭 Our latest blog by our Marketing Insights Manager John Bonanno dives into one of America's most nostalgic 4th of July traditions: Nathan’s Famous hot dog eating contest in Coney Island, and how understanding viewer behaviors can be extremely beneficial for advertisers. According to our ACR data, almost 1 in 10 hot dog contest watchers hadn’t watched ESPN in the previous three months, suggesting they tuned in specifically for the hot dogs! This presents a great opportunity for advertisers who don't traditionally advertise on ESPN to reach a unique audience.📺 https://hubs.ly/Q02DTwYw0
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🐹 2023 saw the highest pet ownership numbers ever in the UK 🔍 At #Compadoinsights we noticed a trend in online interest and did some research Online interest in pets in the UK has been rising year by year consistently since 2004, and pet ownership has followed a similar trend - 53% of UK adults now own a pet! #CompadoInsights brings you data-driven insights from Compado's Contextual Advertising Platform. At #CompadoInsights, we collect data from our global publishing network and present what we’ve learnt about - and from - our Purchase-Motivated Audiences. 𝗔𝗕𝗢𝗨𝗧 𝗖𝗢𝗠𝗣𝗔𝗗𝗢: Compado is a B2B tech platform for contextual advertising and content monetization. Founded in 2016, the platform provides cookie-free contextual advertising to consumer brands and cookie-free content monetization to publishers. The platform’s proprietary contextual advertising puts brands in front of shoppers - and helps publishers monetize their content through contextually targeted brand recommendations. Pet ownership source: https://lnkd.in/ecJmrVYM
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In a short growing season, timing is everything. Scotts®, a leading name in lawn and garden products, needed a fresh, creative idea to break through with consumers, kickstart the spring lawn care season and promote their full product lineup. The Scotts 'It's Go Time' campaign dealt with the problem of delayed lawn care planning by encouraging early action. We created custom digital content for different platforms, which got people talking and deciding to invest in lawn care during the most opportune time. By showcasing Scotts' top-notch products and key messages, they managed to spark more interest and interaction across a wide range of digital channels. The campaign creative caught people's attention, driving high levels of engagement and traffic to the landing pages where consumers could explore all of Scotts' lawn care products. The campaign racked up 156,047,055 impressions, with online video ads boasting a view-through rate 60% higher than the benchmark and social media content doubling the usual consumer engagement rates. #scottscanada #lawncare #brandgrowth #ItsGoTime
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🐾 Ready for some Friday Inspiration?!? 🐾 In recent years, our furry friends have taken over the world of social media, especially on Instagram. 📸🐾 But did you know that the trend of "petfluencing" has exploded even more during the pandemic? With people spending more time at home, pet adoptions skyrocketed, especially among the younger generation. 🐾❤️ This fascinating phenomenon has created a whole new world of opportunities for our four-legged superstars! Check out this interesting article to learn more about the fascinating world of petfluencing ➡️ https://hubs.ly/Q025hw9M0 #Petfluencing #InfluencerMarketing #FridayInspiration
Behind the scenes of “petfluencing”
marketingbrew.com
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Product Marketing Manager | Growth Marketeer | Fintech | Edtech | Driving 165% Growth in User Engagement | Skilled in Cross-Channel Marketing and Data-Driven Strategies
The Genius behind Ad parodies – A Marketer's Take With a few years in the marketing trenches, I've witnessed trends come and go, strategies evolve, and campaigns that have both soared and sunk. Yet, one tactic that perpetually keeps its charm and effectiveness is the ad parody. Why, you ask? Because they are not just a burst of laughter amidst our daily scroll; they are a masterclass in marketing. 👁️ Spotting the clichés: we know a cliché when we see one. Parodies are brilliant spotlights on overused concepts, reminding us what to dodge if we want to stand out. ✨ Reinventing the wheel: ever notice how some parodies make the clichés appealing again? They twist and turn them into something fresh and so memorable that it leaves you thinking, "Why didn't I think of that?" 🍻 Cheers to creativity: take the iconic move by Guinness – they saw customers hesitating to order water at bars and introduced a new 'product' to make it cool. It wasn't just a drink they were selling; it was a statement. 🛠️ Crafting the parody: Ryan Reynolds doesn’t just make gin; he makes you watch gin-making while he pokes fun at the very idea of 'artisanal craft' videos. It's a parody, yes, but also a unique brand story. 🔄 Borrowing brilliance: why stick to your own industry's clichés? Borrow from another, and you've got a cross-genre hit that resonates with a wider audience because it's unexpected and yet, strangely familiar. 👀 Finding the gems: so, where does one find these parodic treasures? They’re strewn across the internet, from YouTube to marketing blogs, to social media platforms where the brands themselves sportingly join in on the fun. As marketers, we're in the business of communication, and what better way to connect than through humor? Ad parodies are a playground for creativity, a mirror to our overdone tactics, and a lesson in engagement. What's your favorite ad parody? Drop a link in the comments and let's share a laugh! #MarketingHumor #AdParodies #CreativeMarketing #BrandStorytelling #MarketingStrategy
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🐾 Are you looking for ways to promote your pet training business and reach a wider audience? Our article, written by our experts Vadim Smolyak and Mikita Tarashkevich, explores effective advertising techniques that can help take your business to the next level. With real-life case studies and examples, you'll see firsthand how these techniques have worked for other pet training brands and learn how to apply them to your own. Link below 👇 #digitaladvertising #advertisingexperts #metaads #googleads
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"Ever wondered about the correlation between biological age and advertising age? 🤔 This insightful post highlights how our industry's obsession with the 'new and shiny' can rapidly advance our perceived age. At 25, you're on par, but by 27, you're seen as 30 in advertising years! 😱 As we progress, the gap widens, and by 50, you're 'north of 65' in ad years! 😅 #AdvertisingAge #IndustryInsights #MarketingJourney"#SUPERHEROOH
Most of us are familiar with the equation used to determine the age of a dog. 1 dog year = 7 human years But what you might not know is that scientists have recently unearthed a similar correlation in advertising. Apparently, our biological age and our advertising age are not the same. The first one is a measure of how old you are. But the second is a measure of how old you are in the industry. Two very different beasties. You see, advertising is an industry that, above all, prizes the new, the shiny and the different. All qualities that, unfortunately, fade very rapidly. And this, in a nutshell, is why your advertising age advances quicker than your biological one. Glance at the chart and you will see that at age 25 the chronological age and advertising age are the same. But by 27, our young marketer is already perceived to be 30 by the industry. By the time they turn 30 biologically, they are considered a seasoned veteran of 35, with no trace of the new, shiny or different remaining. Coincidentally, it is round this time that they start noticing that the ‘plum’ briefs which used to regularly come their way are now being given to younger teams. Returning to our chart, you will see that as our creative hits 35 in biological years, they are already 42 in advertising years. This is an interesting point in our journey. The marketer may feel that at 35 they are at the peak of their powers. The industry, however, sees things quite differently and now regards them as part of the furniture, and, as such, unlikely to surprise and delight as they used to. As 40 rolls around you better hope you’ve made it to CD or above. Because in industry terms you are now 51 and your name regularly appears on lists of expensive salaries they could do without. By 45, your advertising age is 57 and you are basically a living dinosaur. Younger people speak more slowly and loudly in your presence and adopt that patient, condescending tone you associate with humouring a small child. Ages 50 and above? You are now north of 65 in advertising years and only really exist as a cautionary tale on the importance of getting out while the going is good. Of course, it’s not all doom and gloom. Some gifted individuals have found ways to slow the inexorable march of their advertising age by regularly winning Cannes & D&AD. Others have opened their own agencies and, in doing so, rendered the ageing process moot. But me? Well, I wasn’t clever enough to win the big awards or brave enough to open my own shop. So my plan b, such as it is, revolves around regular injections of botox and lying about my age on my resume. Jeremy is a 25 year old writer available for work. You can email him at jeremys2211@gmail.com but please use a large font size.
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I disagree with this post strongly, I think this calculation depends purely on your work. Their are stiff boring people at 29 that I would do not give any reason to create an ad campaign that I would call novel and exiting. And there are wild people above 70 who fucking read the world so sharply and have the right edge to surprise us with delightful and often funny ideas. In the end with age you get the possibility to see the matrix instead of being stuck in all that naratives. I think the bigger problem is that people loose often the bravery, because they worked to often with boring people together and often sold in the end boring solutions over and over again. But I would say that has mainly to do with the fact that you have to few clients and if you have to few clients you afraid to tell them: THAT IDEA SUCKS, AND NO ONE WILL CARE. So my advice get a Pipeline that gives you more clients and become picky when they disagree with your great ideas.
Most of us are familiar with the equation used to determine the age of a dog. 1 dog year = 7 human years But what you might not know is that scientists have recently unearthed a similar correlation in advertising. Apparently, our biological age and our advertising age are not the same. The first one is a measure of how old you are. But the second is a measure of how old you are in the industry. Two very different beasties. You see, advertising is an industry that, above all, prizes the new, the shiny and the different. All qualities that, unfortunately, fade very rapidly. And this, in a nutshell, is why your advertising age advances quicker than your biological one. Glance at the chart and you will see that at age 25 the chronological age and advertising age are the same. But by 27, our young marketer is already perceived to be 30 by the industry. By the time they turn 30 biologically, they are considered a seasoned veteran of 35, with no trace of the new, shiny or different remaining. Coincidentally, it is round this time that they start noticing that the ‘plum’ briefs which used to regularly come their way are now being given to younger teams. Returning to our chart, you will see that as our creative hits 35 in biological years, they are already 42 in advertising years. This is an interesting point in our journey. The marketer may feel that at 35 they are at the peak of their powers. The industry, however, sees things quite differently and now regards them as part of the furniture, and, as such, unlikely to surprise and delight as they used to. As 40 rolls around you better hope you’ve made it to CD or above. Because in industry terms you are now 51 and your name regularly appears on lists of expensive salaries they could do without. By 45, your advertising age is 57 and you are basically a living dinosaur. Younger people speak more slowly and loudly in your presence and adopt that patient, condescending tone you associate with humouring a small child. Ages 50 and above? You are now north of 65 in advertising years and only really exist as a cautionary tale on the importance of getting out while the going is good. Of course, it’s not all doom and gloom. Some gifted individuals have found ways to slow the inexorable march of their advertising age by regularly winning Cannes & D&AD. Others have opened their own agencies and, in doing so, rendered the ageing process moot. But me? Well, I wasn’t clever enough to win the big awards or brave enough to open my own shop. So my plan b, such as it is, revolves around regular injections of botox and lying about my age on my resume. Jeremy is a 25 year old writer available for work. You can email him at jeremys2211@gmail.com but please use a large font size.
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Founder Sierra Six | Brand Manager to Michael Kollosche | Previous Head of Marketing at Kollosche
My top 5 Super Bowl ads 👇🏼 Sunday night over 100 million viewers tuned in to watch the Super Bowl game where the Kansas City Chiefs won 25-22 against the San Francisco 49ers. But not everyone tuned in to watch the game. Many were there for the ads, and there is no bigger stage for advertisers than the Super Bowl. ➡️ CeraVe - bit.ly/3OGoZHZ This ad started with a content creator's "mistake" on TikTok and found its way to the big game within a matter of weeks. Talk about brand responsiveness! And now we know why Michael Cera was signing bottles of CeraVe at a New York pharmacy. This was definitely a well-overdue collaboration. ➡️ Kanye West - bit.ly/3utrwyj We loved this! Ye is well-known for always pushing the boundaries in everything he does, so of course, he did just that with his Super Bowl ad. He may have spent $7,000,000 on the ad placement, but the commercial itself was filmed in the backseat of his car, with a very clear message: Go to Yeezy.com. He went on to make $19M in one day from sales on his website. ➡️ Uber Eats - https://lnkd.in/drbiT_Wr Nostalgia and humour are always winners in our eyes, especially with such a huge audience like the one for the big game! The ad stood out with its strong branding and clear message: the ad humorously highlighted how Uber Eats can save the day by delivering meals and items, even when everything else is slipping from your mind. ➡️ Bud Light - https://lnkd.in/dqzSDQSG This year’s aim was to reinvigorate the brand after the challenging year it had, losing its top-selling beer status in the US. It’s a reminder to understand and adapt to your audience's preferences. We loved that they featured Post Malone. ➡️ Dunkin Donuts - https://lnkd.in/dp9jBc4X Ben Affleck, ladies and gentlemen, is in a boy band. And his fellow DunKings? None other than fellow Boston legends Tom Brady and Matt Damon. Great storytelling! And awesome work on a range of marketing touchpoints in the weeks leading up to the Super Bowl. These brands didn’t miss, if you ask me! Which one was your favourite? #superbowl #marketingcampaigns #marketing
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A massive, 10-inch, pretzel-wrapped Johnsonville brat?! 👀😳 Our goal here was to hit on the popular social media genre of EXTREME fair food. 🎟️🌭 Since this crazy concoction was grilled up not far from our office, we had to give a try! 😋 Check out this video to see how quick-turn content can rack up tons of engagement! 📈 (Over 495K views on TikTok to be exact! 🚀) #marglemedia #margle #marketing #socialmediaagency #socialmediamarketingagency #socialmedia #socialmediamarketing #Johnsonville
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EVP and Global Chief Marketing Officer | Board Member | Trustee
7 million dollars for 30 seconds! Worth it? Well that’s what nearly 70 brands chose to spend on Super Bowl ads this month with a hope to capture the imagination of the over 123 millions American consumers glued to their television and streaming platforms during this one of a kind sporting extravaganza! If you are a marketer, you have possibly already seen the ad rankings, the analysis, the expert comments by different media houses on your social streams but this one analysis by Andrew Tindall in particular caught by imagination for two reasons - it’s a scientific, data driven analysis of impact and more importantly, it’s a creative effectiveness measure that should ideally be table stakes for all of us who are in the business of creating ads and campaigns! The one big takeaway for me - the ads that did well are the ads that brought consistency and longevity to their messaging - a deep seated conviction reassuring the audience that the brand is here to stay. So the next time as a marketer you are thinking of changing a campaign that’s working well, think again. You might be a tad bored with your creative idea and may be itching for something new , but the audience that matters loves consistency! What else stood out for you from this year’s Super Bowl ads? Have you come across other impressive creative effectiveness metrics? I ‘d love to hear your thoughts in comments! #superbowlads #creativeeffectiveness #responsiblemarketing
It was adland’s worst Super Bowl in years, but everyone is too afraid to tell you
thedrum.com
