LG Ad Solutions’ Post

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And that's a wrap on an incredible week in Cannes! 🌴😎 The highlight this week was meeting with our clients, partners, and industry leaders in person. Our industry is full of smart, passionate, and creative people, and weeks like this really showcase that. Top Takeaways from Cannes: 👉CTV is TV Now! Our discussions emphasized that CTV is a top priority. While fragmentation remains a challenge, advertisers and content publishers are beginning to embrace the multidimensionality that CTV and Smart TVs offer, such as Home Screen, Pause ads, and the opportunities FAST channels bring. 👉Progress in Data Privacy Technology: It was evident this week that we have made significant advancements in data privacy technology. Securing how we share data in a privacy-safe way is now facilitating more conversation and creativity. 👉AI Integration: AI is no longer just a concept. Conversations were focused on how to implement and integrate AI into our processes rather than what AI will do for us in the future. Thank you again to our amazing partners, clients, and industry leaders for taking the time to meet with us and a big shout out to our amazing team, especially the events team, Xhemile Poley and Ryan Casucci for managing all the details that made this an event a success! Until next time.. Au revoir! #Cannes2024 #CTV #streaming #advertising

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Thanks a lot for the awesome welcome at your place... you guys were amazing hosts.

Amazing week! LG did it AGAIN with the second best location ( Netflix was #1), exceptional branding and LG people everywhere.

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