Lee Meltzer’s Post

ʙʀᴀɴᴅꜱ ᴀʀᴄʜɪᴠᴇ StreetWear Brand / SNOTYOUNG / S2020 Campaign . . . . . . ____________________________________________ #Branding #BrandIdentity #Advertising #DigitalMarketing #ContentCreation #BrandStrategy #SocialMediaMarketing #ShootMode #Models #LifestyleShoot #BrandDesign #Content #Ecommerce #Lifestyle #Production #Shoot #Photography #LifestylePhotography #ProductShoot #ContentMarketing #ContentStrategy #Design #ProductDesign #Campaign #Art #Creative #Editorial #StreetWear #SnotYoung #RawPapaya

Another post of the last sneakers I made for my recently finished character, Nova. This time the asset breakdown for the imaginary collaboration between adidas and the music album Metanoia The Mixtape 2. - Sculpt: Maxon #zbrush . - Retopology, UVs, Wireframe and Textures renders: Blender. - Baking: Marmoset. - Texturing: Adobe Substance 3D #substance3dpainter . - Render: #unrealengine5 . - Compositing, color grading: #davinciresolve . - General editing and presentation: #photoshop and #illustrator . #3dmodeling #3dart #3dcharacter #cgi #unrealengine #realtime #3dmodel #3drender #blender #maya #3danimation #adidas #adidasoriginals #sneakers #sneakerdesign #design #shoes #footwear #footweardesign #footwearindustry #zbrushsculpt #zbrushart #blender3d #blendercommunity #marmosettoolbag

The fusion of luxury, sports, and fashion is a money-making juggernaut.   We're witnessing an influx of fresh collaborations and an evolution in sports towards a more stylish sphere, embracing unique capsules, limited editions, and an overall cultural shift. Sports, once seen as straightforward, have become a hotbed of creativity. Collaborations trump traditional sponsorships. But remember, you can't buy a fan community; you've got to earn it. Even in Formula 1, where speed and style meet, the drivers are becoming fashion icons in their own right. Lewis Hamilton, for example, isn't afraid to push the style envelope. Now, even tennis sensation Carlos Alcaraz is delving into tailored clothing and eveningwear. Fresh off his victory at Wimbledon, Alcaraz is serving up his first campaign as a Louis Vuitton ambassador. "I think as I have grown up, I definitely have more appreciation for a well-tailored suit," he tells the WWD. Well, Alcaraz, perhaps it's time we get you in a Fielding and Nicholson suit! 😉 #BespokeTailoring #LuxuryFashion #CarlosAlcaraz #LewisHamilton

In the dynamic world of modern marketing & PR, the alliance between the sportswear industry leaders and fashion houses has emerged as a powerhouse collaboration, demonstrating a symbiotic relationship that transcends beyond the realms of sports and style. There are a few striking advantages that encompass Sportswear brands x Designer Fashion houses such as:- 1) Elevated Brand Visibility and Image 2) Credibility and Authenticity surrounding the product 3) Access to a wide spanning Demographic in terms of audience engagement 4) Cross promotional Opportunities => Both parties enjoy the fruits of the collaboration, marketing costs, etc. are shared. Also, the sportswear brand profits by acquiring fashion aficionados and the Designer brand profits by acquiring the market that consists of sports enthusiasts 5) Innovation and Design collaboration Nike x Jacquemus collaborate to release ‘Le Sac Swoosh’. This bag that is shaped like the Nike’s iconic logo- The swoosh and has the signature metallic branding of Jacquemus has managed to generate quite the hype with the drop being announced in an Instagram post that was captioned “Guess the face”. Avid sports fans were quick to guess that the ambassador for the campaign was none other than Sha Carri Richardson. This bag is part of the ongoing collaboration between the 2 brands. These days, we come across a number of collaborations that involve prominent sports personalities ( #KOLs ). The pros are endless since both brands reap the benefits like Expanding Reach which results in an imminent sales boost, simultaneously also increasing brand loyalty since sports persons are considered to be icons, exuding confidence and shaped by hardwork and perseverance. This automatically creates a spike in the Reliability factor surrounding these collabs. Moreover, when we talk about the ‘Hook’ which was the tattooed arm and the Swoosh shape as well as the iconic lettering, it’s apparent that the whole design planning was done in a skillful way so as to adhere with principles of #semiotics . I must say, this creative collaboration among Nike, Jacquemus and Richardson is sure to be a roaring success. #Branding #collaboration #Nike #Jaquemus #Marketing #Inovation #Semiotics

Title: The Timeless Allure of Basketball Jackets in Fashion Basketball jackets have transcended their athletic origins, evolving into a fashion staple that epitomizes the perfect marriage of sporty flair and contemporary style. Crafted from durable yet lightweight materials like polyester or nylon, these jackets boast a distinctive design—featuring a zip-up front, ribbed cuffs, and a classic collar, alluding to their sporting heritage while exuding a timeless charm. The versatility of basketball jackets[https://culturedstore.in/] is unparalleled. Their ability to seamlessly transition from the courts to the streets has made them a coveted piece in modern wardrobes. Pair them with jeans and sneakers for an effortlessly cool, urban-inspired look, or layer them over a shirt and chinos to infuse a touch of athletic sophistication into a smart-casual ensemble. This adaptability allows wearers to embrace athletic vibes without compromising on style. What sets basketball jackets apart is their cultural significance and visual appeal. The incorporation of team logos, bold color palettes, and striking design elements pays homage to the rich history of basketball culture. These details, coupled with the jacket's silhouette, evoke a sense of nostalgia while remaining fashion-forward, attracting not only sports enthusiasts but also fashion aficionados seeking a statement piece. Fashion icons and trendsetters have embraced basketball jackets, showcasing innovative ways to integrate them into stylish outfits. This endorsement has propelled these jackets into the forefront of fashion, transcending their initial athletic associations to become a symbol of urban coolness and athletic chic. In conclusion, basketball jackets stand as a symbol of timeless style, blending athletic heritage with contemporary fashion sensibilities. Their ability to capture the spirit of athleticism while embodying modern aesthetics makes them a versatile and sought-after piece in today's fashion landscape, representing a fusion of sportswear and street style that appeals to individuals seeking both comfort and style in their wardrobe choices.

Anybody interested in a bargain? Dior X Jordans at a modest price of € 23K. I pass, on the purchase, but not on the story ... on the learning, on the play. Which is truly a marketing work of art. So ... the word is these cute shoes were launched some 3 years ago, at an entry price of US$ 2K ... but, in a presale. Not in an actual launch. And in a limited editiom. So ... they knew how many tennis they needed to produce. No inventores, no working capital issues, no demand guessing. Anyway ... how many hard-headed individuals could have been interested in buying a 200 US$ tagged price tennis, at 10 times its value, only - now - with the diference of suggesting the Dior logo? Guess ... Guess .... 500,000 people. Pretty amazing, hmm. The simple question is: Why? And the simple answer is: Status. But .. the Real ... the Real Question is? How did Dior come up with this crazy idea ... of dating with with a Backstreet Guy, such as Nike. Well, a couple of theories: i) Just like in Billy Joel's song, Uptown World is good and expensive, but all brands need to renew their image and consumer base every now and then. In the case of Dior, what could be better than going out with one of the coolest guys in the hood, and ii) probably, performance ... because Dior is luxury, but good old Nike is performance. So share me your shake Dr. Nike. And, in the case of Nike ... easy. What could be more tempting than a date with an Uptown Girl? Good for your image. Better for the Brand. 😊 #marketing

How does it Feel to Have a Brand! #brand #fashion #branding #design #logo #style #clothing #graphicdesign #marketing #love #art #designer #instagram #clothingbrand #business #instagood #clothes #streetwear #brandidentity #apparel #creative #tshirt #photography #logodesigner #like #onlineshopping #shopping #model #lifestyle #follow

Nike is the undisputed pinnacle of sports #branding, which makes them an almost impossible act to follow. But golf legend, Tiger Woods has a new brand #logo designed in partnership with TaylorMade Golf Company. "...Sun Day Red's logo features a tiger springing into action adorned with fifteen stripes. The clever design represents each of Woods' fifteen major titles." — How do we feel about this detail? Is anyone counting stripes on a tiny embroidered golf shirt? Does anyone care? The extended word spacing here is super awkward, but the symmetry and balance of the 3 word, nine letter brand name is appealing to me from a flexibility, stack-ability, and application perspective. I try to never judge a logo at launch, as I think you need to experience the brand out in the wild. But I'll admit I do like the tiger mark. The #typography however is super boring and generic and doesn't seem to have any relationship to the icon at all. The ALL CAPS sans-serif thing is a longtime trend in fifth avenue high-end #fashion, so maybe that's what they're going for, as I'm sure this line won't be cheap. Regardless, it'll be interesting to see if this premium "legends" #brandstrategy works — or if it falls flat because of a "second act for seniors" discount vibe. What do we think? #sportsmarketing

A The North Face or Supreme collection drop is always interesting news to me; a collaboration even more so. However, any story about the brands, along with their VF Corporation counterparts, REALLY piques my interest these days. Last week, according to Yahoo Finance, new VF Corp CEO, Bracken Darrell, announced a portfolio review. That confirmed suspicions that some brands could be on the chopping block. But which ones? My mind goes to Dickies. I wouldn't have guessed Timberland but Darrell also "didn't rule it out" a Timberland sale. There is no way The North Face goes. Vans, 2nd in revenue, is in the middle of a highly publicized turnaround. What about Supreme? Supreme hasn't performed nearly as well as VF had hoped. It always seemed like a strange fit for VF. Could the brand keep its cachet? Does tying The North Face and Supreme together bode well for the streetwear brand? [Full look at The North Face/Supreme collab in comments] #thenorthface #supreme #collabs #fashion #VFcorp #brands #brandstrategy #turnarounds