Stop hiring marketing/lead gen agencies if you want to scale your software development business, and here's why
- They don't understand the ins and outs of the Software development industry, they implement a generic approach and expect results without the needed market research.
- They only focus on one aspect of client acquisition rather than adopting a holistic approach to drive revenue from start to end.
- They only focus on things that don't drive direct results, such as branding and awareness
- They are too focused on boosting their own revenue by adding as many clients as they can handle, impacting their individual client fulfillment and results.
- They offer a DWY service and don't take full responsibility for the results
- They define success by metrics such as cost per lead, reach, or clicks instead of actual revenue.
Diversity, Equity, & Inclusion Practitioner | Creating Engaging DEI Programs for 15+ Years
2moAnatole Ashraf, if you’re still looking, check these out!