Laurie McLachlan’s Post

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Chief Marketing Officer @ Digital Onboarding, Inc.

⚡️DATA ALERT⚡️ The banking & CU industries are different than they were a decade ago. I've been waiting for an updated take on what it means to be someone's primary financial institution. The wait is OVER! 🥳 In 2023, Neobanks won nearly half of all checking accounts. Consumers now manage relationships with dozens of financial providers, and everyone is glued to their phones. What does it take to win PFI status in a mobile-first era? Download the report to find out. https://lnkd.in/gTJ8Hs2z

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👉 NEW REPORT from Javelin Strategy & Research: Ongoing Onboarding: The Antidote for Disengaged, Unprofitable Customers. Get a free copy with the link. Mark Schwanhausser & Ian Benton dug into the data. Did you know that fully engaged customers & members are 229% more likely to hold an auto loan with their primary FI? And they're 165% more likely to get a mortgage there? (Check out the gem of a chart on page 14!) Position your institution as the first place people turn when they have a financial need or shop for financial products. Read the report to find out how to get customers & members to: ◆ Open more products ◆ Expedite direct deposit switching ◆ Sever ties with the previous FI ◆ Win pole position for P2P ◆ Deepen digital engagement Download the report & pass it on: https://lnkd.in/gNmYm_y3 #bankingindustry #communitybanks #creditunions #digitalbanking #fintechs

Ongoing Onboarding: The Antidote for Disengaged, Unprofitable Customers

Ongoing Onboarding: The Antidote for Disengaged, Unprofitable Customers

digitalonboarding.com

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