Kurt Wilms’ Post

Did you know that streaming services have now become bigger than traditional TV? According to recent statistics, streaming provides greater efficiencies, but broadcasters need to be more effectively using it to provide a sustainable change for the future of television. To learn more about the benefits and challenges of streaming services, check out this article: https://lnkd.in/dgG_zYsm #streamingtv #streamingvideo

📺 TV Consumption Shifts in the U.S.: Streaming Takes the Lead! In a remarkable shift in entertainment habits, streaming services have surpassed traditional cable TV in the U.S. for the first time ever! 🚀 According to Nielsen's The Gauge, streaming accounted for 34.8% of daily TV consumption in July 2022, edging out cable TV's 34.4%. Fast forward to July 2023, streaming peaked at 38.7%, showcasing the growing preference for on-demand entertainment. 🌐 The rise of streaming platforms like Netflix, Disney+, and Prime Video has revolutionized how we watch TV, offering flexibility, ease-of-use, and a diverse range of content. 🎥 While live sports continue to bolster broadcast TV, the trend is clear: streaming is the new king of the screen. 👑 Check out the full report for a deep dive into the numbers and what they mean for the future of television. 📊 Given the changes in how people watch movies, shows, and sports, does shifting advertising to streaming platforms make sense? Share your thoughts below. #Streaming #TVTrends #Entertainment #Nielsen #CableTV #BroadcastTV https://lnkd.in/dPMmeMbN

What is the difference between traditional OTT and Free Ad-Supported Streaming TV https://hubs.li/Q02753G90 #Lightcast #AVOD #SVOD #MonetizeLiveStreams #StreamingMonetization #OTTMonetization #VODMonetization #VideoMonetization #LiveStreamingMonetization

If you've been contemplating whether or not to advertise on Streaming TV, here is a great example of why your answer should be closer to 'Yes' instead of 'No.' The best part is that you don't need social media followers or dance on TikTok to attract new potential buyers and customers. It's important to be aware that advertising on Streaming TV comes with a disadvantage - there is no active link for the viewer to click on. However, you can include a QR code in your video, which can direct them to a landing page, a desired website page, or a downloadable virtual business card that they can use to contact you or make a direct purchase, if it makes sense. #streamingtv #streamingmedia #streamingtvads #advertisingtips #leadgenerationtips https://lnkd.in/g9d3gDPi

Streaming surges in Poland as Traditional TV holds steady: Polish viewers are increasingly turning to streaming services, with streaming viewership jumping 8% in January 2024 compared to December 2023, according to the latest Nielsen Gauge™ report. #digitalmarketing #marketing

FAST Channels -> A Growing Trend in Streaming Television 🚀 FAST channels are revolutionising streaming TV: - Always-on, 24/7 programming at your fingertips - Accessible through popular streaming platforms - Enjoy free content with occasional ad breaks 💪 USA takes the lead: - Fire TV Channels launched over 400 FAST channels - Consistent expansion in terms of scale and variety 🌍 Europe catching up: - Public and commercial broadcasters launching their own FAST channels - Challenges due to diverse media culture and fragmented infrastructure - Shifting viewer habits towards connected device streaming 📊Growth and Future Outlook: - Freevee, a FAST channel, saw a 579% increase in its channels. (Variety) - FAST channel revenue increased almost 20-fold between 2019 and 2022. (Omdia) - Rapid growth in FAST in Europe, with a 99.97% increase in ad impressions in Q3 2022. - Viewing hours increased by 51% in the same period showing viewers' acceptance of the ad-supported streaming experience. (Amagi Corporation) 💡 Challenges and promising future: - Competition from linear TV and subscription-based streaming - Despite obstacles, FAST channels gain traction in Europe - Viewers embrace the ad-supported streaming experience #FastChannels #StreamingTrend #TVRevolution #AdSupportedStreaming illustration created with Dall-e

FYI: Streaming surges in Poland as Traditional TV holds steady: Polish viewers are increasingly turning to streaming services, with streaming viewership jumping 8% in January 2024 compared to December 2023, according to the latest Nielsen Gauge™ report. #digitalmarketing #marketing

If you've been contemplating whether or not to advertise on Streaming TV, here is a great example of why your answer should be closer to 'Yes' instead of 'No.' The best part is that you don't need social media followers or dance on TikTok to attract prospective clients and customers. It's important to be aware that advertising on Streaming TV comes with a disadvantage - there is no active link for the viewer to click on. However, you can include a QR code in your video which can direct them to a landing page, a desired website page, or a downloadable virtual business card that they can use to contact you or make a direct purchase, if it makes sense. #streamingtv #streamingmedia #streamingtvads #advertisingtips #leadgenerationtips https://lnkd.in/g9d3gDPi

ICYMI: Streaming services see slight dip in viewing share in Mexico: Streaming services accounted for 22.8% of total TV viewing time in Mexico in January 2024, according to the latest Nielsen IBOPE Gauge™ report. This represents a slight decrease of 1.2 share points from December 2023. #digitalmarketing #marketing

Here’s a look at some key data points across on-demand and live tv streaming services, from price increases to subscriber count and more: https://lnkd.in/eDJURNA5 #LifeatCox #streaming #ott #viewership #marketing #advertising