Spotify is making moves in podcasting by allowing non-hosted podcasters to upload videos directly to the platform. This new feature simplifies the workflow for creators and makes video content more accessible than ever. 🎥 The platform’s statistics show that more than 170 million users watch video podcasts, with a 40% year-over-year increase in monthly active users watching video podcasts. This demonstrates that video content engages a large audience, which can lead to increased retention and more robust user interaction on the platform. 📈 By focusing on video podcasts, Spotify differentiates itself from other audio-only podcast platforms, positioning itself as a leader in multimedia content. This strategic move can attract more creators and listeners, expanding its market share. #Spotify #VideoContent #DigitalMedia #ContentCreation #Innovation #Streaming
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Spotify has now rolled out the ability for non-hosted podcasters to upload videos to their platform. Previously podcasters were required to be hosted on Spotify if they wanted to upload a video. Spotify first added videos to their podcasts with their exclusive Joe Rogan Experience deal in 2020. We often see more efficient ad performance on podcasts that have a video component. Since Spotify is currently the most popular podcast listening app, this should have a positive effect on ad performance. We will be keep a close eye on which podcasts take advantage of this feature. #podcastadvertising #podcast #digitalmarketing
Spotify quietly lets all podcasters upload videos, surpasses 250K shows | TechCrunch
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White noise podcast creators on Spotify have found themselves generating substantial earnings, causing a ripple within the audio streaming giant. 🎧📈 According to Bloomberg, an internal document revealed that daily consumption of white noise podcasts, featuring soothing sounds like waves and fans, amounted to a staggering 3 million hours. Spotify's algorithm inadvertently boosted these podcasts as part of its bid to become a podcast hub. Prior reports indicated that white noise podcasters were earning up to $18,000 monthly. Many creators on the platform, not just those behind white noise content, utilize Spotify's Anchor hosting software for their shows. Spotify's acquisition of Anchor in 2019 has enabled content creators to both publish and monetize their podcasts. While white noise podcasts resonate with listeners, they reportedly generate less revenue compared to other programming. Spotify contemplated their removal and the halt of future uploads in this category. The company even pondered adjusting its algorithm to recommend "comparable programming" that is economically favorable. This could encompass content designed to aid sleep and alleviate anxiety, aligning with the purpose of white noise. Reddit discussions from a few months ago highlighted users lamenting the disappearance of their preferred white noise podcasts. Some content creators also experienced temporary removals before reinstatement. Although Spotify didn't confirm these actions, it stated that the proposed changes "did not come to fruition" and emphasized the continued presence of white noise podcasts on its platform. #LeafyCode #TechNews #SpotifyPodcasts #WhiteNoiseCreators #AudioStreamingEarnings #AlgorithmImpact #PodcastMonetization #DigitalContentCreators
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GP at Sunset VC | Business Insider Rising Star | Founder at Emerging LA | Ex: Samsung, Morgan Stanley | Board at Toigo Endowment & LA Library Foundation
Spotify listeners stream 3M hours of ambient / white noise podcasts per day … and Spotify wants to ban them! • Spotify considered banning white noise podcasts in an attempt to boost annual profits by $38 million, according to an internal document. • The popularity of white noise podcasts on Spotify, driven by the algorithm, inadvertently gained attention and climbed to the top of charts. • Though the proposal was ultimately abandoned, evident user demand and potential impact on recommended playlists and music delivery were factors. #streaming #music #podcasts #audio
Spotify Considered Banning White Noise Podcasts in Attempt To Boost Profit By $38 Million
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Spotify reportedly locks white noise podcasters out of an ad program https://ift.tt/Z7q1BMg Spotify is said to have had a thorny relationship with the makers of white noise podcasts for some time, and now the company seems to be taking more action against them. According to Bloomberg, white noise podcasters will no longer be eligible for Spotify’s Ambassador Ads program as of October 1. Under that program, Spotify pays podcasters to read ads for the company’s own products. Its goal is to get more people to make shows for the platform. Bloomberg previously reported that some white noise podcasters were making as much as $18,000 per month, in large part due to Spotify itself paying them for ad placements. It recently emerged that the company considered pulling those types of podcasts from its platform entirely because they were making a $38 million dent on its gross annual profit. Ambassador ads haven’t been very effective on white poise podcasts, according to the report, since their listeners aren’t typically as engaged as they might be with a conversational or narrative podcast. They’re said to be more passive listeners who play these shows for background noise, so Spotify was not seeing much benefit from those ads, according to the report. The makers of white noise podcasts will still be able to make money through direct support from listeners, paid memberships and automated ads. But this move is cutting off a key source of revenue. On the flip side, it may be beneficial for listeners who just want to hear chirping birds or thunderstorms without being interrupted by someone promoting the likes of Spotify’s podcasting tools. In addition, Spotify has raised the threshold for Ambassador Ads eligibility. Podcasts now need to have 1,000 unique listeners over 60 days (up from 100) to participate in the program. The company also plans to ask more podcasters to join its automated ads program. Spotify said it will split revenue from these ads in half with podcast operators, moving away from its previous approach of paying a flat rate based on impressions. This article originally appeared on Engadget at https://ift.tt/Z7q1BMg via Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics https://ift.tt/IdYE1jr September 04, 2023 at 03:01PM
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Spotify is rolling out a new way for #podcast #creators to interact with fans with a new comment feature and a new Spotify for Podcasters mobile app. The new comments feature expands on the Q&A and #polls functionality it introduced in 2021 as a way to bring #interactivity into the #podcasting industry for the first time. #MusicStreaming
You can now add comments to your favorite Spotify podcasts
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Culture Writer (Lifestyle, Beauty, Fashion, Tech, Entertainment). Content Consultant. Venture Scout. Music & Media Pro. Techie. Creator.
If you can't beat 'em, join 'em: Spotify's latest move borrows a page from YouTube's playbook. Is this the game-changer they need? Head of Podcast Product at Spotify, Maya Prohovnik, shared some important news via TechCrunch. Spotify is launching a new interactive feature that allows listeners to leave comments on podcast episodes, aiming to foster a sense of community among listeners and creators. This feature, which allows creators to manage and respond to comments, positions Spotify as a direct competitor to YouTube. Following Spotify's expansion into video podcasts and other interactive features like polls and Q&As, this move aims to enhance user engagement and retention, with data showing interactive listeners are more likely to return and consume more content. Comments will be optional for creators and rolled out gradually, with moderation tools in place to maintain quality interactions. Still, as familiarity with the commenting feature grows, it will likely see widespread adoption, leading to higher engagement rates. Spotify may introduce monetization features linked to comments, like paid fan badges. Enhanced analytics from comments will provide creators with valuable audience insights, helping tailor content more effectively. Spotify will likely continue evolving its platform to integrate more social networking elements, becoming a hybrid between a streaming service and a social media platform. Plus, it's only a matter of time before other podcast platforms develop similar capabilities to remain competitive (Apple, looking at you!). As someone who’s a podcaster, I have Hear Us Out on YouTube because I value viewer feedback. It’s very cool to know that Spotify may have this feature too. What are your thoughts on this change? Do you think Spotify's new comment feature will create a ripple effect in the podcasting world, or does YouTube have nothing to worry about? #tech #podcasts #spotify #youtube #mediapersonality #onairhost #social
Chasing YouTube, Spotify adds comments to podcasts | TechCrunch
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Spotify will let podcasters customize their show page to bring in new listeners Spotify said its “next phase” of podcasting would be all about creators — and today, the company is starting to deliver. The audio giant is announcing a wave of new creator-focused updates that will let podcasters customize their show page and get deeper analytics about who’s tuning in.Creators will have more options to customize their podcast page, including the ability to highlight specific episodes, cross-promote other podcasts, and display promotional banners for their paid content. Spotify for Podcasters will also let creators view trending data on individual episodes and reveal the specific sources of impressions. Spotify’s aim appears to be twofold with these new updates: creators will have more control over how they appear to listeners, and listeners will have access to more information to aid in podcast discovery. The audio giant’s creators-focused revamp arrives the same week that Apple Podcasts revealed updates to its subscription program for creators. Both developments appear to suggest that podcasts are no longer just another content vertical for both companies — the two platforms want podcasters to see them as serious businesses and not empty content plays. Spotify will let podcas...
Spotify will let podcasters customize their show page to bring in new listeners
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As a podcaster, I often hear the assumption that my work is financially supported through Spotify subscriptions, similar to musicians. Unfortunately, this is a common misconception. In reality, only Spotify Originals receive direct financial support from Spotify. The vast majority of us, I guess 99.9% of podcasters, don’t receive any portion of subscription fees. Major platforms like Spotify, Apple, Amazon, and YouTube essentially harvest podcast episodes from a decentralized ecosystem to redistribute them. Despite this, podcasting remains an open and free medium, a testament to its resilience and significance, as highlighted by Anil Dash in his article https://lnkd.in/drxmDbXx . This freedom is not just rare, it's a powerful statement about the essence of podcasting. To truly support and fortify this unique system, I encourage you to explore beyond the mainstream platforms. Opt for independent podcatchers such as AntennaPod or PocketCasts that are often a way better than the music focused Spotify app (full list of podcatchers here https://lnkd.in/dMSQb-78 ). By making this choice, you contribute more than just your listenership, you actively support a media landscape that values independence and creator diversity.
“Wherever you get your podcasts” is a radical statement - Anil Dash
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Spotify introduces new podcaster tools, including customized pages, analytics, and other controls Following Apple’s announcement of podcast creator tools for subscriptions on Monday, Spotify today also introduced its own latest developments in terms of features aimed at podcasters. Included among the changes are customization tools for podcast show pages, new impression analytics, tools to edit podcast previews, an expansion of automated ads, and a new Spotify Audience Network Performance Dashboard for Megaphone enterprise publishers. Plus, Spotify is making some small changes to its app to improve podcast discovery by consumers using its streaming app. This includes the addition of auto-generated tags that let listeners jump to the search results for any given creator. By clicking these tags, it will be easier for a listener to find all the content from a creator or a show guest across all of Spotify. The updates were presented by Spotify’s Director of Podcast Product, Austin Lamon, at the Podcast Movement conference on Wednesday. Starting with show page customization, podcasters will now be able to personalize parts of their podcast show page for the first time, the company says. Here, they can add a bio and the ability to link out to their existing social med...
Spotify introduces new podcaster tools, including customized pages, analytics, and other controls
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Do you host your shows on Spotify? What about using Riverside.fm to record? As of recently, the two go hand-in-hand with Spotify’s latest integration features and tools. Will you be taking advantage of this new tool for your branded podcast? Read more on PodPod: https://lnkd.in/g7ukviHA #PodcastNews #SpotifyPodcasts #Riverside #PodcastingTools
Spotify for Podcasters integrates Riverside’s recording and editing features into its platform
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