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✨ 3 Successful Email & SMS Segmentation Strategies ✨ 1) 📧 Boosted email revenue by 14.5% by sending targeted, interest-based campaigns and encouraging in-person shopping. 2) 📈 Improved deliverability and doubled attributed revenue using simple engagement-based segmentation and personalized post-purchase flows. 3) 📸 Tripled media-based reviews by incentivizing photo submissions in reviews, leading to a 70.5% increase in total reviews.

Using promotions to re-activate past customers isn’t necessarily a bad thing, but it’s wrong to think you should just be handing out coupons left and right to achieve this goal. Instead, use segmentation to figure out how to cater your promotions to specific groups of customers. A long-time customer who hasn’t made a purchase in some time might not need a coupon for 20% off to make another order. Sure, it might work, but there might be a more effective (and profitable) way for you to get them to come back. Personalized recommendations, a customized email, and perhaps a promotion that’s relevant to her average order value could be better appreciated. This is a bit complex, so we’ve got you covered with some examples here: https://lnkd.in/e6hQ58Jq

A few months ago I joined the Aimondo Price Masters Tea-Time session (webinar), where we were discussing the need for more personalised, targeted pricing and offers. As you can imagine, that requires a clear focus on customer needs and a relevant, clear segmentation. Prompted by recent discussions on this very subject,, here is my take on preparing that segmentation model for B2B markets. Do let me have your thoughts or other ideas around customer segmentation or personalised offers in the comments. #price #pricing #pricingstrategy #pricingoptimization

❓ Client: Is it really worth our time and energy to segment our customers before BFCM? 🤔 Me: Only if you want to improve your relationship and earn more of their business. First-party customer data from your customers can tell you their average order values, purchase frequency, personal preferences, and more—all of which can be used to help you stand out in an intensely competitive holiday shopping season. Segmenting effectively will help you determine which BFCM tactics to deploy (and to whom) for maximum results. Below is a basic example of four core segments and ideas to optimize for them... 💰 High Rollers. Offer them exclusive access and experiences such as limited product releases, early access or private shopping hours. As your best brand advocates, offer them incentives to evangelize your brand and refer new customers. 💸 Potential High Rollers. Gather and utilize first-party data to personalize your messaging, imagery, featured products and offers. Offer loyalty incentives to encourage repeat purchases. 😍 Brand Enthusiasts. Utilize first-party data to deliver personalized product recommendations tailored to their purchase history and preferences. Offer volume discounts to increase average order value. 😐 Waiting for Wow. Since these customers haven’t purchased recently (or perhaps ever), gather and utilize first-party data to nurture them into BFCM conversion with educational content and product recommendations. Offer time-sensitive deals to create urgency. Which core segment(s) am I missing? #crm #segmentation #customersegmentation #emailmarketing #bfcm #eccommerce #retentionmarketing

BFCM tip #35: Segmentation lets you tailor your marketing messages to different customer groups, increasing the likelihood of BFCM success. Here are some BFCM specific segments to consider using: BFCM pop-up subscribers, customers unengaged for X days after BFCM, early access customers, contest participants, high spending BFCM customers, customers with high discount value, etc. #bfcm #bfcmtips #dtcbfcm #shopify #blackfriday 

There's a ton of information about your online competitors available, but what metrics are helpful to monitor to stay ahead of competitors? In the coming weeks, we'll discuss 4️⃣ useful competitive analysis metrics for your brand. Starting with: selling prices! Monitoring selling prices gives you insight into the markets competitors are targeting, and more. Read what insights you can gain by tracking selling prices here https://hubs.li/Q02y5vbM0! #ecommerce #digitalshelf #marketplaces

Hey eCommerce folks! Ever wonder why some customers buy and others just ghost? 🤔 (read 97% just ghost) It's not magic; it's Customer Segmentation. Group your customers based on behavior, and voila, you can target like a pro. 🎯 Imagine sending personalized emails that people actually want to read. Or offering deals that get clicked instantly. That's the power of segmentation. 💪 Ready to boost those sales? Stop the one-size-fits-all approach and start segmenting. Trust me, your revenue will thank you. 🚀 #eCommerce #CustomerSegmentation #SalesBoost

Retaining clients in eCommerce and DTC brands is not just a strategy; it's a necessity! 🤔 Did you know it's five times more cost-effective to keep an existing customer than to acquire a new one? But the big question is, how do we make them stay? ✨ Strategies for Retention: Targeted Popups: Implement targeted communication based on customer behaviour. Segmentation Settings: Use segmentation to deliver tailored experiences and encourage repeat purchases. A retained customer is not just a saved expense but a continual source of revenue.📈 🤔 How do you ensure your customers keep coming back? What strategies have worked best for you? #ClientRetention #EcommerceStrategy #CustomerLoyalty

𝗗𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗹𝗶𝗸𝗲 𝗳𝗮𝗺𝗶𝗹𝘆? Understanding their buying habits can unlock a goldmine of marketing insights. This article dives into RFM segmentation, a powerful tool used for this KPMG case-study to help Sprocket Central Pty Ltd target its ideal customers. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? Click the link below to learn more about RFM segmentation and unlock the secrets to customer loyalty! https://lnkd.in/dctzrMxi

Segmentation hack that's worked for me: Create a HOLIDAY SHOPPER segment. It’s a segment of people who purchased during a sale period or holidays (e.g. BFCM, Christmas). Include this segment when you’re running a sale. #email #emailmarketing #emailmarketingtips #ecommerce #dtc