Klaviyo’s Post

🚀 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗚𝗮𝗺𝗲? 📦 Efficient catalog management isn't a luxury, it's a necessity. When your product data is accurate and consistent, you don't just sell more—you sell smarter. 🔍 Here’s why it matters: • 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Detailed, precise product info turns browsers into buyers. • 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Cut down on errors, and speed up your order fulfillment. • 𝗕𝗼𝗼𝘀𝘁𝗲𝗱 𝗦𝗮𝗹𝗲𝘀: Clean, organized listings bring in more customers. • 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗔𝗰𝗿𝗼𝘀𝘀 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀: Trust is built on uniform product information. 𝗧𝘂𝗿𝗻 𝗰𝗵𝗮𝗼𝘀 𝗶𝗻𝘁𝗼 𝗰𝗹𝗮𝗿𝗶𝘁𝘆. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? 𝗟𝗲𝘁'𝘀 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗵𝗮𝗽𝗽𝗲𝗻 𝗻𝗼𝘄! #ECommerce #CatalogManagement #Efficiency #BusinessGrowth #CustomerExperience #TransformYourBusiness Andrew Youderian | Chad Rubin | Drew Sanocki | Ezra Firestone | Hana Abaza  Ingrid Milman Cordy  | Steve Chou  | Talia Wolf | Ben Jabbawy

Competitive pricing equips businesses with strategic advantages. 🎖️ Here’s how: ✔️ Market Positioning: Smart pricing sets you apart. It's a powerful tool for establishing your brand in a crowded marketplace. ✔️ Profitability: Finding that sweet spot between customer-willingess-to-pay and profit margin is key. Competitive pricing optimises revenue. ✔️ Customer Loyalty: Fair, competitive prices build trust and customer loyalty, paving the way for long-term relationships. ✔️ Timely Response: Stay agile in a fast-changing market. Competitive pricing allows quick response to shifts in demand or competition. Read more here to get a more holistic understanding of competitive pricing. 🔗 https://hubs.ly/Q022mYbt0 #competitivepricing #marketcompetition #SYMSON

Overwhelming customers with every single product detail won't improve your sales. Instead, think about...👇 📋 Do you list product attributes clearly and consistently? Is it easy for your customers to compare similar products and understand the differences in features and benefits? 🔍 Is your product information relevant? What product details do your competitors share? What questions might your customers have? 📷 Are your product images informative? Do you have enough product images? How effective are they at showcasing the product? To find out how to enhance your product information quality, request a free sample analysis of your site today. https://lnkd.in/gTwzu8B6 #ecommerce #digitalretailing #conversionrateoptimization #customerexperience #productdata

Product visibility and sellability are different concepts that should be kept separate. Only showing products when they are in stock on the online channel limits business opportunities. My article this week goes deeper into the argument. Feel free to share your thoughts! https://lnkd.in/dGWhzCnk

Great point Roel! Thinking aloud, this could combine well with the Digishare #Amazon API so when the audit is done for all products on Amazon and the content needs to be republished, our API does its magic of updating it with the source content! #SiteLucent + #Digishare = Efficient republishing for #Amazon

Inaccurate, sparse product descriptions are a pitfall that turns away potential customers. 💔 Why? Because you need to quickly convince shoppers that your product is right for them. Mismatched product descriptions that lack key details won't give your customers the full picture they need to make informed buying decisions. 🔄 Align your descriptions with product features. Don’t let discrepancies cost your sales. #eCommerceInsights #ProductDescriptions #RetailStrategy

Great tips for how to make sure your content is accurate to keep your customers on your page to purchase from you.

This basic mistake can cost your brand 5-7 years of growth. Read this in 30 seconds and fix it. As an e-commerce brand, you shouldn’t just focus on: ↠ Sending more emails.  ↠ Increasing the ad spend ↠ Being the cheapest option. The thing that moves the needle is: Customer acquisition and retention. Measure the basic KPIs for both of these categories. For customer acquisition, find out: ↪ Customer acquisition cost.  ↪ Customer satisfaction level.  ↪ Customer’s purchasing history.  ↪ Average order value and margin.  ↪ Sales-driving factors and reasons. For customer retention, find out: ↪ The repurchase rate.  ↪ A customer’s lifetime value. ↪ Your customer’s churn rate.  ↪ The reason for their purchase.  ↪ The reason for their repurchase. When you have this data in place, figure out your strategy. Double down on what brought in the most revenue. Because measuring the right KPIs is half of the job. 

When you're selling things to people, everything revolves around them and not the product! 🎯 . . Understanding the buyer's journey is crucial for businesses to tailor their marketing and sales efforts effectively. 🛍️🛒 . By recognizing where potential customers are in their journey and providing them with the right information and support at each stage, businesses can build trust, address concerns, and guide buyers toward making informed purchase decisions. 🤝💼 . Creating an effective ecommerce product page that addresses all three stages of the buyer's journey requires a strategic approach. 📈 . . Swipe through the below carousel to learn how you can craft an ecommerce product page that speaks to people from every stage of the buyer's journey. 🛍️🌟 #ecommercesuccess #buyersjourney #ecommerce #d2cbrands #d2cmarketing #sellingonline #ecommercesuccess #ecommercetips #productpresentation

Post-Purchase Experience is a profit goldmine that you’re likely ignoring. As I continue to scream “prioritizing” is the largest brand opportunity that’s rarely (get this) prioritized…post purchase experience needs to be a top focus from your brand. Now! As competition increases, advertising costs explode and brand loyalty decreases…brands continue to pour resources primarily into acquisition and conversion, while the post-purchase experience still remains an afterthought. Prioitizing this phase of the customer journey is essential, here’s why: 1. Untapped potential: Most competitors are still fixated on acquisition. 2. Long-term value: It's the key to customer retention and lifetime value. 3. Cross-functional impact: Touches marketing, tech, and customer service. 4. Timely focus: Critical in today's competitive landscape 5. Data-driven results: Offers measurable outcomes to prove ROI By emphasizing the post-purchase experience, you can create a lasting impression that not only retains customers but also turns them into brand advocates. This strategy leverages every interaction to build stronger relationships and drive repeat business. Invest in your post-purchase processes now, and watch your brand loyalty soar, your customer lifetime value increase, and your business grow sustainably. Your brand’s future success depends on it. #Ecommerce #CustomerExperience #BrandStrategy #PostPurchase #BusinessGrowth #CustomerRetention #Marketing