Klaviyo’s Post

Amazon Prime Day is one of the biggest days for shoppers and retailers, but are you making the most of it beyond the marketplace? Our latest blog shares real-life examples of brands maximizing Prime Day sales and growing their customer base. Learn from the strategies of Beardbrand, Mt. Capra, and WOO More Play to drive growth beyond the limitations of third-party platforms. Read more: https://bit.ly/4aqNLDTblog

Triumph on Prime Day 2023: “An Amazon Seller's Tale of Success With My Amazon Bee!” Prime Day 2023, was met with great hopes and fierce competition. As Amazon advertising agency, My Amazon Bee set out on a path of strategic planning, creativity, and commitment, which helped us convert this Prime Day into a resounding economic success.  >Preparation: “The Foundation of Success” Long before Prime Day even takes place, success must be achieved. We spent months getting ready, perfecting our inventory, monitoring market trends, and optimizing our product listings.  > Strategic Advertising: “The Key to Visibility” My Amazon Bee embraced Amazon's advertising channels in order to distinguish out from the competition. Campaigns for Sponsored Brands and Sponsored Products were carefully designed and carried out.  > Exclusive Prime Day Deals: “Attracting Customers” Exclusive discounts are synonymous with Prime Day, and My Amazon Bee heartily embraced this custom. We provided customers with enticing packages, bargains, and one-time incentives.  Inventory Management: “Meeting Demand” The unpredictability of the demand spike on Prime Day is one of its difficulties. Throughout the event, My Amazon Bee kept an eye on inventory levels in real-time and made sure that it was well filled. This avoided stockouts and allowed us to quickly complete orders, satisfying consumers. > After-Prime Day: “Building on Momentum” When the online shops shut their doors, Prime Day still continues. Following the event, we kept in touch with our customers and thanked them for their support and comments. We strengthened the connections we made on Prime Day by extending unique discounts and giving customers reasons to visit our shop again. > Conclusion: ”Celebrating Success and Looking Ahead” Our company had a resounding success on Prime Day 2023. Our thorough preparation, smart implementation, and customer-focused strategy resulted in higher revenue and brand awareness. Our achievement on Prime Day 2023 serves as a reminder that Amazon merchants may succeed in the cutthroat world of e-commerce with commitment and the appropriate tactics. We anticipate the prospects and are enthused about what the future holds. Prime Day 2023: A Day of Deals, Delights, and Digital Discoveries! Would you like to share your experience of Prime Day 2023? My Amazon Bee would love to hear your story! Feel free to share it with us at www.myamazonbee.com myamazonbee@gmail.com  

Amazon Ads Basic Part 25: Retail Terminology: Understanding Product Detail Pages on Amazon Product Detail Page: The virtual shelf that shoppers use to browse and choose products on Amazon is a product detail page. Every product has its own dedicated page, filled with all the information needed to make wise purchasing choices. Everything a buyer needs to know about a product is gathered here, from images and titles to descriptions, ratings, reviews, and prices. ASIN (Amazon Standard Identification Number): Similar to an SKU, an ASIN is used by Amazon to uniquely identify every product in its extensive retail catalog. Each product that is listed on Amazon has a distinct ASIN that links to the product information page for that product. Parent-Child ASINs: Variations of a product, such as different sizes or colors, are categorized under a parent ASIN. Because every variation has a child ASIN, it can be uniquely identified. The parent ASIN acts as a catch-all for all of the product's versions rather than representing a single item. A parent ASIN's items all have the same reviews. Featured Offer ("Buy Box"): Customers can see the Featured Offer, which is one of the most visible alternatives, prominently displayed on the product detail page. Customers buy from the seller presenting the Featured Offer when they click "Add to Cart" or "Buy Now." The seller that states that their product "Ships from and sold by Amazon" usually presents the Featured Offer. Sellers with qualified products and professional accounts, however, are also eligible to compete for the Featured Offer. If this is the case, it will say "Ships from and sold by [seller name]" or "Sold by [seller name] and fulfilled by Amazon." It is crucial for buyers and sellers to comprehend these terminologies while negotiating the ever-changing e-commerce landscape in order to ensure efficiency and clarity when transacting on websites like Amazon. Looking for a reliable partner to help you optimize your Amazon Advertising? Get in touch with us! #amazonadvertising #kbradvertising #amazonads #kbr #advertisingstrategies #advertising

#PrimeDay is coming up on July 16 – 17, and after record-breaking sales in 2023, this year is expected to be even bigger. To keep the momentum going, Amazon is investing in more resources to help sellers stand out. From coupons to ad bids, this guide has some great starting points to help prepare your sales strategy. While this guide only covers the basics, we can help you take it a step further with personalized advice, tailored to your brand, products and target customers. Find out how: https://lnkd.in/gZhFaGdg #EcommercePathways #AmazonPrimeDay #AmazonPrime #PrimeDay2024 #AmazonAds #AmazonStrategy #Ecommerce

Amazon Buy With Prime Solves One Problem, Creates Another Larger Issue Let's say a DTC merchant who is also a solid 3P brand on Amazon has a conversion problem on their own website. Now Amazon solves it for them. Now they have another problem - more reliance on Amazon. A new story from Business Insider throws some light on the problems Amazon is having with Buy With Prime adoption. It seems to me that Amazon is treating Buy With Prime adoption as a technology problem. As if they can "product" their way out of it. I don't believe that's the case. What does an Amazon-friendly brand value more than anything? Reducing its reliance on Amazon. How can Amazon do this? Introduce credits and incentives to increase their reliance on Amazon Advertising, while at the same time taking share from Google and Meta. In this space, the wind could be at their backs more than trying to focus on conversion. Merchants want to understand how their customers can migrate from Amazon to their own website. More than anyone, Amazon could provide them with a data clean room to do that. Why does this not yet exist? Every merchant I speak with wants to understand how they can use Amazon to acquire customers for their website. The technology is not complex, but it still does not exist. Instead Amazon is focused on asking merchants to pay out of their own funds to drive traffic to Amazon. At the same time they are selling Buy With Prime? This is madness, folks. Left hand, meet right hand. That is Step 1. Then at the same time, let Amazon MCF sink or swim on its own. With Amazon scale, it seems to me where there is a point where this would be a no-brainer. Scale, speed, amount of services. They just need to be patient enough. How about this for a promotion? 20% back on your Amazon Advertising fees if Amazon drove the sale and its fulfilled by Amazon MCF. Or the reverse: Or 20% off on your Amazon MCF fulfillment costs if the sale is driven by Amazon Advertising. Would Lina allow this? ;-). This would get the attention of large brands. That is Step 2. and what is Step 3? Step 3 is to pause and take a breath. Focus on these two huge opportunities and do not dilute them. I am not sure the existing conversion-related services are long for this world. Is this "Buy With Prime"? I'm not sure. But perhaps the Buy With Prime thesis is a much longer-term bet than Amazon originally thought. These building blocks could get them faster traction. Oh and one more thing. In the race between Amazon building merchant-facing services (BWP) and Shopify building/not-building a marketplace (Shop App) I struggle to say that Shop App is winning (especially since I have been so critical of it). More on this later. ;-) #buywithprime

Is brandjacking legal, even on Prime Day? Well, no. But anything goes on Amazon Prime Day. Here’s what I mean: During Prime Day, shoppers flock to Amazon for the best deals, often searching for their favorite brands. But… even if those brands are on Amazon, they’re often tucked away on other pages of the search results because they aren’t paying to play. Rival brands seize this opportunity, inserting their own products at the top of the search results. Stealing those precious sessions from the competition and getting a percentage of them to convert. Smart brands ride on the equity of the other brands and capitalize on the massive traffic by leveraging the brand equity of those who aren’t investing in visibility. So if you aren’t paying to play for your own branded terms… you’re sleeping on millions of dollars in profit. Here’s what Smart Brands are doing on Prime Day: 🧠 Pay to play - boost visibility on their competitors' brands. 🔍 Dominate search queries by taking over their competitors' brand terms. 🌐 Offer exclusive Prime Day deals to increase CTR & exclusive non-Prime Day deal via your own D2C site. 📈 Adjust pricing to align with more PPC spend with Profasee, unlocking profit dollars and offsetting increasing ACOS. ⭐ Get ranked on competitor brand terms and get reviews for strong social proof to build credibility. 😊 Smile to the bank. Be where your customer is. Be where your competitor is not. Be smart. Just a nugget from an Amazon OG.

𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲: Smart Strategies for Your Brand Prime Day is a fantastic opportunity for shoppers, but it might not be the best strategy for every brand, especially those with slim profit margins. Deep discounts required for Prime Day deals can lead to significant losses. Instead of jumping into Prime Day, consider alternatives like the **𝐃𝐞𝐚𝐥 𝐨𝐟 𝐭𝐡𝐞 𝐃𝐚𝐲**, where Amazon promotes your products in key spots without the steep discounts. Here are some actions you can take that don’t involve spending more on advertising: 🛑 Pre-Prime Exclusive Discounts: Run exclusive deals to your email list and social accounts two weeks prior to Prime Day. This can bring more converting traffic and boost the position of your priority ASINs. 🛑 Amazon Posts: Utilize Amazon Posts if you aren't already. Tag up to 3 products, focusing on your priority ASINs for Prime Day. This free traffic is underutilized by many brands. 🛑 Coupons/Promotions: Run 10% coupons in the 1-2 weeks before and after Prime Day to convert more shoppers when browse traffic is high. Set up brand-tailored promotions to convert customers who have your item in their cart but haven’t purchased yet. These strategies will help ensure your advertising spend is maximized and supported by your own marketing efforts. While coupons cost you, they're worth the investment. #AmazonPrimeDay #Ecommerce #DigitalMarketing #SalesStrategy #AmazonAdvertising #BrandGrowth #MarketingTips #PrimeDayPrep #EcommerceMarketing #BusinessGrowth

Store owners, you know how important Amazon Prime Day is for your sales. But do you know how to prepare your Amazon storefront for this massive shopping event? In this blog post, learn how to optimize your product listings, design your storefront, and run effective promotions to attract and convert more customers on Amazon Prime Day. Don't miss this chance to boost your eCommerce business with QeRetail. Prime Day is just around the corner, possibly taking place on October 11th and 12th, 2023. Click the link below for more! https://lnkd.in/d9UGRQmN DM us and get tips from our Amazon specialists! #estore #ecommerce #business #ecommercetips #ecommercestore #ecommercewebsite #ecommercebusiness #qeretail #amazon #amazondeals #amazonfinds #amazonprime #primeday #amazonprimeday

Amazon Prime Day 2024 is quickly approaching - are you ready? 🛍️ We've outlined some actionable tips to ensure you're prepped and ready to succeed on Prime Day: ✔ Create demand ✔ Launch ad campaigns early ✔ Focus on brand awareness ✔ Prepare a sufficient ad budget ✔ Keep it going... Dive into these tips on our full blog post ➡ https://lnkd.in/gAjawBKV #AmazonPrimeDay #PrimeDay #eCommerce #AmazonAgency

Get Ready for Amazon Prime Day! The biggest sale of the year is almost here, and it's the perfect opportunity to boost your sales and grow your brand on Amazon. Whether you're a seasoned seller or just starting, having the right strategy is crucial. Here’s how I can help you make the most of Amazon Prime Day: ✅ Product Listings Optimization: Ensure your products stand out with optimized titles, descriptions, and images. ✅ Competitive Pricing Strategy: Stay ahead of the competition with smart pricing tactics. ✅ Effective Advertising Campaigns: Drive traffic to your listings with targeted PPC campaigns. ✅ Inventory Management: Avoid stock outs and overstocking with efficient inventory planning. Don't miss out on the incredible opportunities that Prime Day offers. #AmazonPrimeDay #AmazonSales #Ecommerce #AmazonFBA #AmazonServices