Klaviyo’s Post

(Video 2/100) - 30 Seconds.. *6 Key Blocks for Highly Converting Ads - Used by top Ecommerce brands Let me call out one example for easy understanding, I’m considering a supplements brand. 1. Hook is to Grab attention immediately. Example: 'Feeling exhausted and run-down?' 2. Problem is to Identify the customer’s pain point. Example: 'Struggling with low energy and focus throughout the day?' 3. Solution is to Present your product as the solution. Example: 'Boost your energy and mental clarity with our all-natural supplements.' 4. Product Benefit is to Highlight a key benefit. Example: 'Packed with essential vitamins and minerals to keep you energized and sharp.' 5. Social Proof can be with the Use of testimonials or reviews. Example: 'Join thousands of satisfied customers who have transformed their health. “I’ve never felt more energetic!” - Saritha, verified customer.' 6. CTA is to Direct the customer to act. Example: 'Order now and get a 20% discount on your first purchase!' "Mix and match these blocks to create your own high-converting ad creatives. If you found this framework useful, save and share this video to help others boost their ad performance too!" #Convertingads #framework #ecommerce #product #supplements #brand

📢 We've got some tips for you. Learn all you need to know about targeted and non-targeted advertising in our blog post 👇

Check out our latest case study for exciting news in personalization where we share a success story of our partnership with Fulcrum in revolutionizing personalization for a leading Vitamin and Supplement provider. 🌟 Click the link below to learn how eAccountable and Fulcrum can help you deliver the right message to the right person at the right time. 🚀💻📈 #Personalization #Fulcrumpartnership #digitalmarketing #ecommerce #digitalleaders #sellorelse

Wellness: Flavonoids in Foods and Health As a leadership coach with a diverse background in biotech, dietetics, and data analytics, I find myself exploring public food and nutrition data assets in my spare time.  Building data visualizations with nutrient data helps me find insights that inform my food choices every day.  One of my food goals in the past several years was to find ways to be more targeted in my food choices and integrate flavonoid-rich foods into my busy lifestyle. In addition to my own interest in optimizing my health through food and diet, I work with clients on goals related not only to professional skills but also personal health goals, as a holistic approach to wellbeing. Why flavonoids?  I learned about flavonoids during my work at Penn State University working in a research test kitchen, studying the effect of specific foods on cardiovascular risk factors.  My interest was peaked when I learned about the potential health benefits of flavonoids and the research in this space. Flavonoids are compounds found in many fruits and vegetables that are found to have antioxidant and anti-inflammatory properties, protecting the body from oxidative stress.  Fruits and vegetables that have highly vivid colors often contain the highest levels of these compounds.    Research on flavonoids has shown potential health benefits, including cardiovascular disease, some cancer types, neurodegenerative diseases, obesity, and energy expenditure [1]. One of my dashboard creations on the flavonoid content of foods is published on Tableau Public to share with my network and clients.  The data used for this dashboard comes from the USDA database for the flavonoid content of selected foods from 2015.  If you are also interested in exploring what foods can increase your overall consumption of flavonoids, please take a look at the link to my dashboard.  I would love to hear from you if this has been a helpful resource. Tableau Public - Flavonoids in Foods: https://lnkd.in/ghrQqmf5 1 Reference: [Li M, Qian M, Jiang Q, Tan B, Yin Y, Han X. Evidence of Flavonoids on Disease Prevention. Antioxidants. 2023; 12(2):527. https://lnkd.in/gVQU5fii]

🥕 Operating from within the United States, Nutriganix is driven by an unwavering commitment to providing safe and cost-effective herbal supplements that cater to global consumers. They offer three products through their website: an immune support supplement, a brain and memory support supplement, and a calming supplement designed to help people with essential tremors. Nutriganix seamlessly blends research, innovation, and nature’s bounty to address a spectrum of wellness needs. 📊 Case Study Metrics: Date Range: May – August 2022 Total Ad Spend: $31,386.01 Total Generated Revenue: $145,556.27 Media Efficiency Ratio (MER): 4.64 ⛰️ The Challenge After being acquired by a new business owner, Nutriganix decided to kickstart their marketing with Google Ads. However, they faced a couple of challenges: The client was unable to run Shopping Ads because of GMC integration feed issues with their CMS (UltraCart). This eventually led to missing a huge chunk of their target audience. Their conversion tracking was not set up properly. ✅ The Solution To address these challenges, the Solutions 8 team engaged in weekly client meetings, conducted daily evaluations of campaigns and products, and continuously tested new campaigns and audience signals within the Performance Max campaigns that we launched. We provided several solutions that helped solve these problems, including: - Rectified conversion tracking issues to ensure accurate performance monitoring. - Successfully integrated their GMC feed with UltraCart. - Realigned the client’s goals to be more realistic based on their subscription-based business model and data analysis (LTV: $150, AOV: $45, Repeat Customer Rate: 65%).   - Executed the launch of the PMax campaign while continuously experimenting with various audience signals to achieve their goals. 💯 The Results After working with Solutions 8, the client was able to grow consistently. In just 4 months, the company spent $31,386.01 and generated $145,556.27. #solutions8 #googleadsagency

📊 Explore the power of tracking in unlocking your potential in performance marketing!

#DigitalMarketers, this one's a must-read for you! Read our latest blog post on the undeniable power of #UTM parameters here 👇 #digitalamarketing #utm #tracking #promotion #digitalcampaigns #smartcore #mediastrategy #marketingandadvertising

Some of the most exciting projects I've worked on have been with Supplement brands. Here is why Supplement brands are exciting to work with: - Reviews & VUGC are key to validate the product works & helps consumers achieve their goals - Loyalty & Referrals are great to build a community of loyal customers, whilst rewarding customers for shopping and engaging with the brand - Subscriptions are great to get the customer subscribing to buy the product before it runs out. This helps customers to consistently invest in their health goals. - SMS & Email is great to use in conjunction with Reviews, Loyalty and Subscriptions to communicate with the customer in a personalised way Yotpo offers all of these platforms under one roof and this just makes the work I do with our supplement customers so much easier to boost Repeat Purchases, AOV, Customer Lifetime Value and Conversions. Read below to see how some of the world leading supplement brands are winning with the Yotpo Platform to achieve phenomenal results https://lnkd.in/ebP3vs7m

Case Study: The Measured incrementality platform guided Bare Performance Nutrition on how to optimally reduce Q3 Facebook budget by 57%. Not only was there minimal impact on topline sales, they saw a 26% increase in new customer ROAS, a 21% decrease in CAC, and…. drum roll, they grew their new customer volume by 7%. This is our mission: To help marketers identify under and overfunded platforms, optimize media spend based on incrementality learnings, boost efficiency, and drive growth. #Incrementality #Measurement #CaseStudy

🤔 Curious about UTM parameters and their role in digital marketing? Our latest blog post has all the answers. ✅ Learn what UTM parameters are, how they help marketers, and how to use them to measure the success of your campaigns. We also share best practices for using UTM parameters. 🚀 🔗 Explore our latest blog post here: https://bit.ly/3UMm5VX #smartcore #digitalmarketing #marketingandadvertising #smarterdigitalcampaigns #b2b #b2bmarketing #marketing #food #foodandbeverage #nutrition #nutraceuticals #foodingredients #nutraceuticalingredients #brandawareness #leadgeneration #thoughtleadership Vitafoods Insights Food ingredients Global