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One sure way to tell if a local celebration is coming up is to observe a grocery store. Whether you know which national festivity is coming up or not, you'll be able to spot a pattern: similar colors, similar characters - red for love and Valentine's Day, ghosts for Halloween, flags for independence and national days. But how do retailers know how to prepare their merchandise? Scott Heyer's written an easily digestible yet insightful article about the topic in Retail World Magazine, take a look at pp. 50-51! #Insight #Retail

One sure way to tell if a local celebration is coming up is to observe a grocery store. Whether you know which national festivity is coming up or not, you'll be able to spot a pattern: similar colors, similar characters - red for love and Valentine's Day, ghosts for Halloween, flags for independence and national days. But how do retailers know how to prepare their merchandise? Scott Heyer's written an easily digestible yet insightful article about the topic in Retail World Magazine, take a look at pp. 50-51! #Insight #Retail

🛒🚽 Grocery Shopping Pro Tip: Don't underestimate the power of a clean restroom! 🧻✨ As parents juggling young kids, a trip to the grocery store is like a tactical mission. Knowing where the clean restrooms are can make the experience so much smoother. But it's not just about convenience; it's about the positive vibes! ✅ Happy Shoppers: Clean restrooms = happy customers. It shows the store cares about us! ✅ Great Brand Image: Trust and respect come from the little details like restroom upkeep. ✅ Motivated Employees: When staff feel valued, they provide top-notch service. Investing in clean restrooms isn't just good practice; it's a smart move for loyalty, sales, and community reputation. Join us for our Store Operations Series seminar on September 14th at 1:00 pm ET with industry expert Harold C. Lloyd! Discover what the five most important rooms in your store say about you. 🏢🔍 Register today for some eye-opening insights! 👉https://lnkd.in/edjpxxDT #GroceryShopping #CustomerExperience #CleanRestrooms #StoreOperations #Seminar #RetailInsights

This bottle of water 🍶at the supermarket is worth about €50 cents. However, this same bottle of water is worth about €2 in a bar. In a good restaurant or hotel, it can be worth up to €5. In an airport, up to €10. And yet, the bottle, the brand, the quantity remain the same! The only thing that changes is the place where you see her! It is understood that each place gives a different value to the same product. That's why, when everyone around you puts you down, pulls you down, think about changing places! Decide to change your scenery, environment, entourage and go to places where you are given the value you deserve. Go to places where you are considered up to what you are. Surround yourself with people who really appreciate you for what you are, for what you are worth... You can't be loved by everyone, but many people love what you are, because they are like you. Find them. If the judgment of your environment does not suit you, change it. Preserve your true value.

This weekend, while randomly reading up about different companies, I came across a very weird psychological strategy Starbucks uses to make customers feel at ease: Starbucks takes a huge amount of effort to setup a cafe to give you the 'cozy' feeling. Many of their coffee shops bear a resemblance to a library, where one feels welcome to stay, read, and relax for as long as they need. Several factors play a part in this, like Starbucks' high ceilings (low ceilings is psychologically interpreted as being 'confined', warm room colors, and its noise level which, for many people, is neither too quiet nor too loud. A research from University of Illinois Urbana-Champaign actually found that noise at a level of 70 decibels, which is similar to coffee house ambiance or a television playing in the background, improved cognitive performance than noise level at 50 decibels, which is like the hum of a refrigerator in a kitchen. Anything greater than 70db, and it reduces! Starbucks chooses comfortable chairs and interesting pieces of art to enhance the homey environment. Ever wondered why you haven't seen a formal square tables with edges at a Starbucks? 1. Round tables make the setting more informal and 'social'. Which is the ivbe, Starbucks is going for! 2. No social 'hierarchy'. Ever been in group of 3 or more, went to a cafe or restaurant with rectangular tables? You must have notiecd that the conversation flow gets a bit difficult and it indirectly promotes discussions between 'sub groups' (i.e. people on either sides). Also, there are a few preferred seats (designated normally for the head of the family!)- Starbucks' round tables also reduce this, thereby making everyone 'equal' I am sure everyone has heard of the 'great round table' of King Arthur, the medieval legendary king of Britain. King Arthur wanted the knights in his court to be considered equal; he did not want them fighting over status or rank. The Round Table was suitable for them because there was no 'head' of the table since it was round- et voila! 3. Round tables are more welcoming than those with square edges, and people look less alone while seated at a round table. Interesting way to think about the 'optics'! #starbucks #strategy #business #psychology #cafe

New Starbucks has a relaxed sensory experience! Ever been in line and been frightened and startled out of being able to talk by the shriekingly loud beeps from the pastry warm-up ovens? I hevn't been to one of these new cafes yet, but I'm hoping that's what they've been able to address. Many of my other own local stores have started to turn down their music and register beeps, as well, and I'd like to see offices take into consideration the sensory overload that those of us non-officed and de-cubicled deal with. Accessibility is about more than ramps and electronic doors. Breaking up open-form offices, to offer differentiated lighting experiences and overall noise reduction, just might be necessary so that different needs can be met instead of offering a one-size-for-all solution. #returntooffice #accessibility #accessibledesign https://lnkd.in/gRBjsbc8

Let's talk about toilets in stores. To all of you retailers out there - why do so many of you put up signs saying you don't have customer toilets? You all have staff, so we know you have toilets. How about you take a different perspective? Why not make your toilets into an amazing environment, then put a big sign up inviting shoppers to use them? Imagine the use they would get. Imagine how many of those people would be grateful....and would feel obliged to buy something to express gratitude. Imagine how many people with the person who needs the toilet will browse your shop and buy something? Imagine how many people would post about your funky toilet....and promote your store? Imagine how that would increase your footfall...and sales? We know that you fear your toilet will end up looking that the first one in the image below (taken in a McDonald's restaurant recently). But this is a great opportunity to delight shoppers, and sell more stuff. The other three toilets at the bottom of the image below are at Station F in Paris and two Lynk & Co showrooms in Berlin and Hamburg. That's how your toilet could look if you were creative and proactive. Go on, give it a try, act like you give a crap.... #REMAreport #CustomerExperience #MakeADifference

🐮🍎 SMILE IT'S FRIDAY... When food meet entertainment ; great and quick read before Easter. Whether you’ve heard of this brand or not, Stew Leonard's, a US brand, has redefined the grocery shopping experience by turning it into a theme park-like journey and, in doing so, standing out in a traditional market. This goes beyond selling products to shaping expectations and delivering a unique brand experience. #BrandExperience #CustomerExperience #DistinctiveBrandAssets

Pouring Into Consumer Insights: Know Your Audience, Nail the Occasion 🍹🎯 Ever wonder why some spirits become the life of the party while others gather dust on the shelf? It’s all in knowing your consumer, here’s my take: 🎉 Identify the Occasion: Whether it's a backyard BBQ or a chic rooftop party, understanding the setting helps tailor your offering. For us, it's about those 'wow' moments that call for color-changing cocktails. 🌐 Location, Location, Location: The setting isn't just about geography; it's also about vibe and atmosphere. Think: Where does your drink fit in? Urban lounges or countryside get-togethers? 👑 Add Value: Make that occasion memorable. With our spirits, it's not just about a drink; it's a showstopper that turns heads and starts conversations. To sum it up, cracking the consumer code is like crafting the perfect cocktail—every ingredient matters, and it all starts with understanding who’s taking a sip and why. Beverage trailblazers, how are you diving deep into consumer insights? #TakeAction #DrinkBIG #ConsumerFirst