Karthik Ramgopal’s Post

Tomorrow marks one year since William Ruto became the President. We comprehensively analyze his performance, and our Deputy Executive Director, Cornelius Oduor, with Nerima Wako and Areba Omwoyo, will provide a detailed explanation. Tune in!

My first publication of 2024 and with new collaboration partners! Great experience writing with Ann Moylan and Elizabeth Morgan! Hoping we can do it again sometime :) Image: Innovative Models of Parent Education and Empowerment for Families of Disabled Children, Elizabeth H. Morgan, PhD; Leah C. Geer, PhD; J. Ann Moylan, PhD, CCLS, CFLE, January 26th, 2024, NCFR Report, Winter 2023, See all articles from this issue, In Brief, Interventions that center family agency and resourcefulness enable families to meet their children's needs. BIPOC and Deaf communities have cultural capital that can provide personal agency to overcome systemic challenges for disabled children. Culturally sensitive and inclusive interventions that are asset-based and family-centered can serve as models for family researchers and practitioners." There are also small photos of each author. Morgan has shoulder-length curly dark brown hair. She's smiling at the camera wearing glasses. Geer has straight shoulder-length hair and a purple blouse. Moylan has salt and pepper hair and a red top. She's smiling at the camera.

An interesting and thoughtful article by my colleagues, David Hing and David Stano

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My 3 Ps of Marketing: Proactivity: Get ahead of consumer desires- understand what needs WILL be and how your brand can fulfill them. Preparation: Solidify your offerings- make sure that you are confident in/trust your brand. Positioning: Plant the seed- start marketing NOW for needs that are still developing. Be the leader. Proactivity + Preparation + Positioning = Brand Loyalty.

This quote resonates deeply with my experience in the realms of sales and marketing. Having navigated both fields, I can attest to the tremendous potential that unfolds when marketing, sales, and customer service collaborate seamlessly. It's not just about making a sale; it's about crafting a holistic journey for the customer. In many organizations, the lack of recognition for the interdependence of these functions becomes a limiting factor. Some perceive marketing as a solitary lead generation effort, expecting the sales team to be a one-stop-shop for conversion. It's like expecting a symphony from a solo artist. Here's the reality: Marketing sets the stage, creating a buzz and generating leads through digital campaigns. Sales steps in to engage, nurture, and convert these leads into valued customers. Meanwhile, the unsung heroes in customer service ensure that the customer experience remains impeccable, meeting needs promptly and with a touch of excellence. Imagine expecting all of these responsibilities from just one person without the necessary resources—it's like asking a chef to simultaneously be the waiter and the dishwasher. The power lies in recognizing the strength that comes from collaboration. 🤝 🤝The Formula for Success: Marketing + Sales + Customer Service = Revenue Boost📈💰 Organizations need to champion teamwork across these pillars, acknowledging that each plays a pivotal role in the customer's journey. By fostering this collaboration, brands not only stay top of mind when customers are ready to buy but also ensure a seamless and satisfying experience throughout. Let's dismantle the silos, break down the barriers, and embrace the synergy of marketing, sales, and customer service. Together, we create a symphony that resonates with our audience and propels us towards sustainable growth. 🚀🌐 #MarketingSalesCollaboration #CustomerExperience #BusinessGrowth

Advertising and marketing are two different things. Most people assume marketing is advertising and advertising is marketing, but they are distinctly different. Knowing that 95% of people who see your marketing/advertisement are NOT in the market to buy your product right now is where marketing and advertising become distinctively different.

In my opinion, marketing is 70% phycology and 30% technical skills

Always Aim to be top of mind. What’s one way to make sure that your brand is top of mind ? Aim to collaborate with Influencers and Content Creators long term. Have them become a brand ambassador who tells stories that align with your community. #InfluencerMarketing #Marketing #BrandAwareness #BrandMarketing #CommunityBuilding #Storytelling #ContentCreation #Partnerships #Collaborations #ContentCreators #Influencers #Careers #ThoughtLeadership

Who is there to harm you if you are zealous for what is good? (1 Peter 3:13 ESV) Listen to today's program: https://bit.ly/3RwxVBu