Julie Ford’s Post

Looking for more insights on political advertising? You’ve come to the right place. We’re breaking down the best mediums for reaching voters, the best way to allocate your budget, and, most importantly, how to get in where you fit in. https://bit.ly/3TG2eqA

When planning a political advertising campaign, is it better to go with #print or #digital? To put it simply - the best option is a combination of both! 🗳️ For print, remember that local campaigns should be placed where the locals go, whether that is at a bus stop, on the turnpike, or in the hometown paper. For digital, remember that you can post ads on any digital publication in the state. Whether you're looking to connect with Democrats, Republicans, independent voters, or a combination of all three, you will find them reading a digital newspaper in PA. Contact us today to learn more about how MANSI Media can elevate a political #advertising campaign. #MANSIMedia

Spending on political advertising for the 2024 races is expected to reach a record-breaking $10.2 billion💰. There’s a lot at stake, so what will the political ad playing field look like? Check out Madhive's latest blog post on political advertising trends to watch in 2024 here: https://bit.ly/3N7lOIu

Who regulates election ads? Brand ads are regulated by the Advertising Standards Authority (ASA), who make sure ads in the UK stick to the rules. You might think the ASA regulates political ads, too - but they don’t. That’s because the ASA is a non-government organisation funded by the advertising and media industry, so it’s not the right authority to lead political advertising regulation. Find out more at the ASA. Let's navigate the world of political advertising together. Download our new guide today and make your voice heard.

Want to know about Truth in Politics? Commercial ads are subject to rules that require them to be truthful and not misleading. Political campaigns don’t have to adhere to the same rules. At the moment, making false statements about a candidate’s character is illegal, whether you do it in print or online. For more, take a look at our new 10-point guide on political advertising: https://bit.ly/4a0DVYY

Are your ads not performing like they were? As the political landscape adjusts to the digital era - it's high time advertisers pay close attention to their campaigns around election season. With the leading political parties' spend approaching 100 cr this season, it's important to understand the impact on advertisers (big & small). Between March and May you should expect your costs to rise at an alarming rate. Read below to find out more: **All information is available on platforms like Google & Meta due to transparency requirements. We got our data from India Today's compilation of ad spend information (source is in the comments).

Who regulates election ads? Brand ads are regulated by the Advertising Standards Authority (ASA), who make sure ads in the UK stick to the rules. You might think the ASA regulates political ads, too - but they don’t. That’s because the ASA is a non-government organisation funded by the advertising and media industry, so it’s not the right authority to lead political advertising regulation. Find out more at the ASA. Let's navigate the world of political advertising together. Download our new guide today and make your voice heard. https://lnkd.in/eT68_jMY

Who regulates election ads? Brand ads are regulated by the Advertising Standards Authority (ASA), who make sure ads in the UK stick to the rules. You might think the ASA regulates political ads, too - but they don’t. That’s because the ASA is a non-government organisation funded by the advertising and media industry, so it’s not the right authority to lead political advertising regulation. Find out more at the ASA. Let's navigate the world of political advertising together. Download our new guide today and make your voice heard. https://lnkd.in/eT68_jMY

Despite the growth of digital, traditional media still dominates political advertising. More than 7 in 10 political ad dollars will go to traditional media this year. Learn more insights to help plan your advertising strategy during the 2024 election cycle in our recent blog post- https://lnkd.in/eF4s7Xwt #politicaladvertising #electionstrategy #marketing

Who regulates election ads? Brand ads are regulated by the Advertising Standards Authority (ASA), who make sure ads in the UK stick to the rules. You might think the ASA regulates political ads, too - but they don’t. That’s because the ASA is a non-government organisation funded by the advertising and media industry, so it’s not the right authority to lead political advertising regulation. Find out more at the ASA. Let's navigate the world of political advertising together. Download our new guide today and make your voice heard. https://lnkd.in/eT68_jMY