Joe Yakuel’s Post

It's the most wonderful time of the year...for predictions about the upcoming year. According to Alyssa Meyers at MarketBrew, there will be wins for big tech companies like Google, Meta, and TikTok, gains for advertising on gaming platforms, and plenty of generative AI discourse. Do any of my marketing colleagues care to make any predictions about emerging media trends in 2024? #predictions #Google #tiktok #meta #mediatrends24

This is definitely going to be (and pretty much already is, in my opinion) a huge game-changer for the sake of how the world’s biggest companies approach emerging technology (artificial intelligence, of course) for their marketing endeavors. While aspects such as third-party cookies are moving out of the way and allowing room for a new type of adtech to take place, there’s still a lot for us to learn. This makes sense because of how new it still is. For example, look at the decrease in spending for marketing. While this has been the case among these large-scale businesses, there still seems to be growth. How exactly do you think they have managed this? #AdTech #AdvertisingTechnology #Ads

Meta uses machine learning to review ads, which sometimes leads to illogical blockings or unclear reasons for bans. To tackle this issue, knowledge of #Meta's policies and practical experience is essential. We've outlined the most common reasons for ad blocking and asked Promodo's #PPC specialist about his experiences with #AdsManager blockings. Read more in our latest article! https://lnkd.in/gJFqWJG3

It's a good time to work in Marketing ✨ Ads are officially out of recession. According to WARC 📈 By 2024, global ad spend is set to breach the $1 trillion mark. Who's pocketing most of it? Big tech giants like Alibaba, Alphabet, and Amazon. 📱 Social media's the star player, with Meta alone eyeing a whopping 64.4% share. 🌍 North America remains the largest market, but Asia-Pacific is catching up fast, expected to contribute 34.1% of global ad spend by 2024. 🎥 Video is the format to watch, predicted to grow 5.2% annually and become a $234bn market by 2024. So, for all the marketers out there, what a beautiful (and chaotic) time to be alive in this business, isn't it? 🥂 And what better way to portrait it than with a AI generated image by Ideogram #AdSpend2023 #MarketingTrends #BigTechAds #Freelancer #meta #google Source: https://lnkd.in/eT2B46JE

X, the secretive research and development arm of Alphabet, is presently reaching out to potential ad partners to explore new advertising opportunities. With a focus on social platforms, the idea is to create commercial application projects related to internet connectivity, renewable energy, and life science. These partnerships could bring a fresh wave of revenue for Google's parent company Alphabet. The unit, also known as "Google's Moonshot Factory," has been historically shrouded in mystery, with their projects often kept under wraps until nearing completion. However, advertising could represent a new direction and opportunity for the company to generate revenue. Traditionally, Alphabet has focused on improving products, implementing new technologies, and solving pressing issues concerning the environment, medicine, and accessibility. Despite X's current focus on commercial partnerships, there's no sign of the company forsaking their dedication to innovative solutions – an ethos reflected in current projects such as Waymo, Alphabet's self-driving car initiative, and the smart glasses project. As the company pursues advertising partnerships, it's crucial to remember that safeguarding the necessity and timeliness of their innovations remains at the core of X’s mission. Therefore, potential ad partners must align with X's vision of transformational technology to create a better world. Follow for more 📈🫡 & Lets connect: https://lnkd.in/gxJ2cEAD Join MarTech community here: https://tally.so/r/3NWD6B for Exclusive updates.

Meta and Google are pushing for a seamless 1-click ad system, aiming to maximize their inventory. But what does this mean for you? It's simple: higher CPAs (Cost Per Acquisition) while ensuring you keep spending. By stripping away tools and bringing placements in-house, these tech giants are tightening their grip on your ad expenses. They want a bigger slice of your profit margins. Think about it: Equating CPAs with average gross margins allows them to dominate the market and squeeze out competition. It's time to rethink your advertising strategy and understand the game these platforms are playing. Don't fall into the Advantage+ trap blindly. Stay vigilant and adapt to these changing landscapes to protect your bottom line. 💼💡 ➡️ Is a one-click solution truly beneficial, or does it prioritize platform profits over advertiser success? #advertising #marketing #meta #google #cpa #adtech

The Commission takes the preliminary view that Meta's “pay or consent” advertising model is not compliant with the DMA as it does not meet the necessary requirements set out under Article 5(2). In particular, Meta's model: -Does not allow users to opt for a service that uses less of their personal data but is otherwise equivalent to the “personalized ads” based service.  -Does not allow users to exercise their right to freely consent to the combination of their personal data. To ensure compliance with the DMA, users who do not consent should still get access to an equivalent service which uses less of their personal data, in this case for the personalisation of advertising. Throughout its investigation, the Commission has been coordinating with the relevant data protection authorities. Next steps By sending preliminary findings, the Commission informs Meta of its preliminary view that the company is in breach of the DMA. This is without prejudice to the outcome of the investigation. Meta now has the possibility to exercise its rights of defence by examining the documents in the Commission's investigation file and replying in writing to the Commission's preliminary findings. The Commission will conclude its investigation within 12 months from the opening of proceedings on 25 March 2024. Just to add context:

Google and Meta are under attack: Are brands looking to the open internet? https://lnkd.in/dwHmP4Pw #DigitalAdvertising #Google #Meta #OpenInternet #AdCampaignNews #LatestMarketingNews #DigitalMarketingNews #MarketingCampaigns #AdvertisngNews

Thrilled to unveil our meta ads strategy in action! Join me for an exclusive look at how we're shaping the future of advertising. #MetaAds #Innovation #StrategyInsights

According to Forrester's marketing analysts, Google, Meta, and TikTok are predicted to have big wins in 2024. In addition, gaming will see gains in advertising, and in-game advertising will be the fastest-growing media channel in 2024.  However, as AI technology becomes more prevalent, it may present a danger to brands and agencies due to the increasing use of deepfake ads, which are predicted to fuel election misinformation. Nevertheless, agencies are anticipated to incorporate AI into their capabilities, technologies, workflows, and business models on a permanent basis. It will be intriguing to observe how the industry handles the potential scrutiny surrounding AI practices.. #marketing #gaming #AI #advertising #paidmedia