Yusef Akyüz’s Post

We have officially wrapped up our events for 2023, and what a year it has been! Here are just some of our speaker highlights from our events this year 👇 🤯 Scott Brinker, the godfather of MarTech joined us in May for an epic session: The Martech Supercollision! 🤖Tom Goodwin delivered a mind-blowing keynote on the future of AI. 📚 Richard Shotton deep dived into the impact of #behaviouralscience on consumer buying behaviour and key ideas from The Illusion of Choice in October. 📊Shanta Rampersad from OMD joined us for Metrics That Matter: Using Analytics to Drive Digital Advertising Success. 💹 Paul Wright, Uber explored the trends that are shaping the rise of commerce media and Uber's advertising approach and position in this ecosystem. 💡Frans Riemersma delivered a keynote on The New Marketing reality and new trends that are shaping the marketing world. 💰Jennifer Smith, Sage joined us to unlock the power of account based selling (and marketing) and so much more. We are back on May 23rd for another in-person event, save the date! #AntiCon #MarTech #AdTech #SalesTech

Visit us at #2423 at the #SnowflakeSummit! Meet our team to learn how Hevo Data can deliver reliable data for your AI, cost-effectively!

On Friday I attended the NextGen Planners TechStack Live event which was packed with interesting discussions and helpful topics. Here’s my top 5 takeaways: 👩💻 Tech should be an enabler - giving you back capacity for high value activities & the data to give you deeper insights. 👩💻  Sort your data and get a strategy in place if you want to bring automation & AI into your business. 👩💻  Todays processes are (very likely) limited by your outdated tech, they’ll need a refresh if you’re modernising. 👩💻  Always plan upfront – understand where you are today and give yourself time to get it right. 👩💻  You don’t have to do it all at once or all yourself - work on a prioritised basis and bring in experts when you need to. Well done to everyone involved – what a cracking first event 🙌🚀

A new set of table session moderators announced this week for our conference, Experimentation Live + UNITE, see below. This moderator stuff is fun: - we're able to know WAY in advance who the core audience will be at the conference. - our goal is to bring this group together, they are 'functional' (experimentation) peers. We want them to network. - Conference sponsors (reach out to me) know who will be there too! These moderators are from different functions (data, marketing, product, etc) and work in different biz modals (ecom vs SaaS etc), but they all commiserate over growing their orgs with experimentation. They commiserate individually within their teams and orgs. October 9-11th they will come together in Austin to commiserate together. Will you join them? Do you commiserate over growing your org with experimentation? Get tickets now while early bird pricing is in effect. (if you're a consultant/agency, ping me about special pricing if you bring customers ;)

In an increasingly AI-driven world, it's more important than ever to build relationships and add value to prospects. If you have been considering throwing a virtual event, this may be your sign to bite the bullet. Tosin Thomas and her team organized the inaugural WorkflowCon for Financial Cents, and it was a success in driving new business and brand awareness. Need more convincing? Follow her newsletter, Virtual Events Lab, where she analyzes the virtual event strategies of top tech companies for learnings, hacks, and profitability. Link below 👇 https://lnkd.in/gawZzm5C

It's been a whole week since #MOpsApalooza and #Open23, but our brains are still buzzing! 🐝 We had a couple of takeaways 😎 Mopza brought back the Marketo Summit vibes! Purple-clad warriors reuniting, group hugs, but most importantly, sharing! 💜 🤖 AI is hot, but not its budget! 💸 No doubt, AI will be the talk of the town in 2024 as Ops begins to own making their data AI-ready! 🎉 🤔 Aggregation vs. Consolidation: the Ops smackdown is coming! We say no to needlessly moving the data - the important is to consolidate, sync, and action it! 🏗️ Composable architecture is the new IT stack! 🤯 Franz R's keynote laid out the argument to simplify by focusing on the capabilities that matter ... and he has the tools to help. 💰RevOps isn't just a buzzword; it's the Moneyball of GTM. We're not saying the revenue game is all data ... but it's close. Just look at the latest MOPROs survey - data as a role has moved from #4 to #1. ⚾ P.S. If you couldn't be in Anaheim, don't fret. You can catch the highlights at RevOps Live! where we have 3 of the speakers, absolutely the cool cats of RevOps, to recap and drop the knowledge bombs they gained there. 💣🔥 #RevOpsLive. Sign-up below 👇

Calling all GTM experts in my network: I’ve been exploring a new idea to make enterprise reps more productive through an AI research assistant! Excited to get out to some conferences and talk to some rockstar AEs & SDRs. The ones I have on top of mind are Outreach's Unleash conference and Pavilion's GTM conference. Anyone have opinions on which conference will be most relevant? Or any others I should keep in mind? Would love to hear your thoughts! 

Connect with revenue peers, learn from the best, and unlock proven tactics that will radically ramp up your revenue and drive sustained growth at Revenue Acceleration Festival on December 6. Some enlightening sessions you’ll be able to enjoy virtually: ⭐ Drive productivity with a data-driven culture Sydnie Andreassi, Director, Revenue Operations, Indeed ⭐ Revenue operations is a key driver of GTM success - here’s why Pratik Lahiri, Director, Revenue And Strategy Operations, Lifesight ⭐ Maxing revenue with practical AI tips for RevOps – no PhD required! Katerina Ostrovsky, Head Of Global RevOps, GTM Strategy & Enablement, Jellysmack Revenue Acceleration Festival is just a few weeks away - block your calendar for the sessions you want to attend and secure your complimentary ticket today. Grab your complimentary ticket - all you’ve got to do is follow the link below. 👇 https://lnkd.in/dCieEg9w #revenue #RevAccelerate #revops #virtual #free 

Thanks to Hushly’s tools, TechTarget was able to triple its conversion rate. Here’s what other businesses can learn from their success: https://lnkd.in/gCkbZ6TE

It's been an amazing journey over the years and I couldn't be happier that we are hosting our first ever customer event! Massive thank you to our partners for their sponsorship and to our customer base for signing up. It's shaping up to be a great event. Some of the highlights are below: 🔮 The future of data and where we're headed 🛠 Partner panel on the anatomy of a Modern Data Ecosystem 🗾 How to establish and deliver a successful Data Strategy 🏥 Data Therapy 🤖 Revolutionising Data Quality with AI 🌍 The key role data plays in sustainability 🎉 Plus loads, loads more!