Josef Najm’s Post

📣 Key insights for advertisers: Black-owned media companies are disproportionately impacted by outdated keyword blocklists, with essential content blocked and revenue lost. #MediaEquality #AdIndustry 🚨 Up to 37% of traffic can be wrongly blocked, even for non-controversial lifestyle content. This is more than a tech issue; it reflects systemic challenges that require industry-wide attention. 🤝 Connatix stands with Black-owned media. Our direct supply of Owned and Operated publishers ensures that your campaigns reach their intended audience without unjust blocks and that those media dollars are getting into the hands of these companies. Let's collaborate to create a more inclusive, fair advertising space. #Connatix #InclusiveAdvertising 🔍 Embrace modern culture in your ad practices and join us in reshaping the landscape for a diverse audience. Reach out to learn how we can work together! #AdvertisingSolutions #DiversityInMedia

Now more than ever, audiences are seeking trusted, authentic, voices online—and creator websites are giving them what they want. Our recent study with Nielsen uncovers the data behind why creator websites drive results for advertisers. https://lnkd.in/e5qde9Y4

Over the years, I've seen many media companies place a priority on pumping out endless reams of low-quality digital content in pursuit of views, impressions, and other largely pointless vanity metrics. Are the days of media companies chasing clicks in the hopes of gong viral coming to an end? Let's hope so. Media industry journalist Simon Owens writes that increasingly, media companies are discovering that less is more when it comes to content: "We’ve entered the less-is-more era of media in which publishers must decrease their content output, de-prioritize driveby traffic, and focus instead on better monetizing their core audiences. This means less reliance on programmatic advertising and more emphasis on direct-sold ads, subscriptions, and live events. "Just about everywhere you look you see publishers embracing this less-is-more ethos." "That’s not to say that all publishers have given up on the notion of virality — or uninstalled their programmatic adtech, for that matter — but it’s clear that they no longer view the pursuit of infinite scale as a viable business strategy." Stop me if I've said this before: The world doesn't need more content. The world needs more connection. Build community. Read his full post: https://lnkd.in/gPXs6fFP #communitymarketing #contentmarketing #mediaindustry

Check out how Nielsen can help you understand the true potential of your media assets. Message me for more information!

📯📣Boost Your Corporate Video Content with Paid Internet Advertising! 🎥🌐 Learn the best ad types, target audience tips, and maximize ROI. Check out our latest article to unlock the potential of online advertising! #DigitalMarketing #VideoProduction #ROI

With ad revenue slowing down and programmatic revenue set to plummet in 2024, subscriptions are becoming more important than ever. More publishers are investing in subscription and membership in 2023, with the majority of those surveyed (80%) saying this will be one of their most important revenue priorities. In the blog post below we touch on 5 paywall examples from legacy media that can inspire your monetization strategy. And if you’re thinking “my audience won’t pay”, there is still a model for you to test for converting your website traffic to known active users. I welcome the opportunity to hear about your goals and strategies for 2024 and how Omeda can help. #Omeda #subscriptions #revenue

Exciting news from LinkedIn! 👏 As a former alum and a partnerships and publishing expert, I'm thrilled to see the launch of the LinkedIn Wire Program in its beta phase. This innovative program allows media companies to sell 3- to 15-second pre-roll ads on their editorial videos, opening up new monetization avenues for publishers like Barron's, Bloomberg, Business Insider, and more. ⚡ Why is this a game-changer? ⚡ Here are two big opportunities for brands: ⚖ Premium Context: Advertising alongside trusted editorial content from top-tier publishers adds credibility and enhances brand perception. In an era where misinformation is rampant, aligning your brand with reputable news sources can significantly boost trust and engagement. 🎯 Targeted Reach: LinkedIn's unparalleled targeting capabilities ensure that your ads reach the right professional audience. Whether you're aiming for C-level executives or niche industry professionals, LinkedIn's first-party data provides precision that other platforms can't match. This development is a win-win for both publishers and advertisers, driving performance and maximizing revenue potential. Kudos to all LinkedIn teams involved for continuously innovating in the news and advertising space! #LinkedIn #Advertising #MediaPartnerships

A recent study of over 6000 individuals by ACM (Australian Community Media) has revealed that local community news readers are more likely to engage with advertising. This is due to something known as the ‘halo’ effect which refers to the positive perception and credibility that readers associate with their local community news sources. When individuals trust and value the local news they consume, this positive sentiment extends to the advertisements presented alongside the content.    As the proud publisher of three community newspapers that have a combined reach of 79,000 households in the Greater Hobart region, Cor Comms knows firsthand the impact that local media has on the success of advertising campaigns. Many of our clients have achieved positive results by placing their ads in our papers adjacent to our editorial team’s fantastic local news stories, capitalising on the trust and connection readers have with our publications.    The ACM survey underscores the importance of understanding your audience and their preferences. By recognising the power of local community news in shaping consumer attitudes, businesses can strategically position their advertisements to leverage the ‘halo’ effect and build a stronger rapport with potential customers.     For more in-depth insights into ACM’s survey findings, you can refer to this article by B&T Magazine: https://lnkd.in/ghnpuRjq   

Publishers: Facebook & Google sell valuable audience-targeted ads based on how people interact with YOUR content. Let's flip the script in 2024. Let's collaborate to sell valuable audience-targeted ads both on your website and off. Ask us how we can make cookieless audience extension work for you.

When managing local accounts creative fatigue happens significantly quicker due to limited audience size. To get the best results possible you need; - Fresh creative weekly - Fresh ad copy weekly - Fresh headlines weekly But then you could take it a layer deeper (recommended) and segment your traffic; - 2 weeks advertising only to men - 2 weeks advertising only to women - 2 weeks only advertising to certain age group etc Reason for this is that by the time you cycle back to the original segment they wouldn't have seen your ads for a few weeks and will become less annoyed by them. Nothing worse then having a local account with a frequency of 3+ with a steadily declining CTR over time.