3x Emmy-Nominated Producer & Legal Storyteller @ ClearEyedMedia.com | Investigative Reporting | Agile Project Management
When you promote your podcast, tell people what it’s about! As a former three-time Emmy nominated TV news producer and reporter I find this baffling. Many posts from attorneys and business folks say, “I was on a podcast!” And the podcast episode only says their name and that of the host with little to no indication of their credentials or what they talked about. So what’s more interesting to random people? “(Name of someone you don’t know) was on a podcast!” Or: “Who’s liable in a self-driving car crash? - featuring longtime personal injury lawyer (name).” I picked a random subject I’m personally curious about. But you hopefully get the idea. Also, podcasters, stay on topic! Free range opening segments can be great to warm up the guest and audience a bit but have goals, not just an agenda, to dig into what you and your audience likely want to find out. You can have multiple segments in an episode. Pick the most interesting one and use that to promote it. Think about what you would want to know as you formulate questions and produce material. And realize you have to keep it interesting.
