Jason Grunberg’s Post

#Empowering Businesses to #EnrichLives! Exciting news! Our Director of Corporate Marketing, Jaideep Chowdhary, has penned a compelling blog titled "Unlocking Success: The Impact of Path to Purchase Mapping for Sellers," recently featured on CXOToday! 🚀 In this article, Jaideep shares valuable insights on how "Path to Purchase Mapping" can be a game-changer for sellers, help them understand their evolving customers, and how this powerful tool can #empower them to achieve #success in this ever-changing world of #retail. Read the insightful piece here 👉 https://lnkd.in/de98WRCS and join our celebration! #iEnrichLives #EICLeaders #EICforBusiness #SuccessCelebration #CXOTodayHighlight #pathtopurchase

  #Empowering Businesses to #EnrichLives! Exciting news! Our Director of Corporate Marketing, Jaideep Chowdhary, has penned a compelling blog titled "Unlocking Success: The Impact of Path to Purchase Mapping for Sellers," recently featured on CXOToday! 🚀 In this article, Jaideep shares valuable insights on how "Path to Purchase Mapping" can be a game-changer for sellers, help them understand their evolving customers, and how this powerful tool can #empower them to achieve #success in this ever-changing world of #retail. Read the insightful piece here 👉 https://lnkd.in/de98WRCS and join our celebration! #iEnrichLives #EICLeaders #EICforBusiness #SuccessCelebration #CXOTodayHighlight #pathtopurchase

As we all ride this cost-of-living roller coaster, it’s no secret that everyone's holding on tight. The good news? When wallets tighten, consumer loyalty takes a nosedive – meaning there's a whole army of "disloyal" customers ripe for the picking. 🎣 Discover how doubling down your acquisition strategy is the key to growth during uncertain times with tips from our latest blog.

Struggling to boost your conversions and business growth? The overlooked secret is hidden in optimizing the micro-moments in your customer journey. Intrigued? Micro-moments? Yes, you read it right. These are the critical yet often overlooked steps your customer takes from discovering your product to making the purchase. Every click on your website, every scroll through your product page, every second they spend studying your product features, matters. Think of Nike, a brand that maps out its customer journey right from the moment someone starts looking for athletic shoes online, through their website interaction, until the point of purchase, enhancing the overall customer experience at every step. Let's outline this process into definitive, actionable steps: Step 1: Step into your customer's shoes. For instance, if you own an online clothing store, think about how a customer might come upon your site - via a Google search? A social media ad? A word-of-mouth referral? Step 2: Identify all the touchpoints - every instance your customer interacts with your brand. Amazon is an excellent example. They track every product view, every cart addition or removal, and personalize their recommendations based on this. Step 3: Analyze these micro-moments. Why did a customer abandon their cart? Was the checkout process too lengthy, like the issue Dell once faced and rectified to recover nearly $6.5 million in revenue? Step 4: Implement changes to improve these interactions. ASOS, for instance, simplified their checkout process, offered more delivery options, and saw a substantial increase in their sales. Step 5: Measure the results, adjust the strategies, and repeat. Netflix does this best, continuously evolving their content based on user behavior analytics. By understanding these micro-moments, you're not just enhancing your customer experience. You're discovering untapped pathways to growth, mirroring the success of industry giants. So, can you afford to miss out on these insights? Unearth the potential in your customer journey this week, and you might just be the next game-changing success story. Inspire Others, Share this Post. Follow me to See my Next post. #Leadership #Marketing #DigitalMarketing #LeadGeneration

Let's ditch the obsession with shortcuts - and the myth of overnight success. Instead, embrace the power of 1%. It sounds minimal, almost too small to matter. But the compounding effect of this is powerful. At the end of one year, you'd be close to 37 times better! - Improving your GTM by just 1% means: You’re continually fine-tuning your product. Marketing & Sales are constantly adapting and optimizing their approach. The entire GTM unit is improving the entire customer journey, based on actual and reliable data. What else can you do to get better every single day? 👇 #PowerOf1Percent #ContinuousImprovement #gotomarket #earlystagestartups P.S. Photo Credit to Toni Hohlbein

Disruption can take in various form. Many people think that disruption only relates to products. When starting a business, they often focus on finding a product that can shake up the market. In reality, disruption can happen in our customer service, sales channels, or distribution channels, etc. As long as it makes it EASIER for customers to reach us, see us, and buy from us, it is a disruption. In the past, people bought groceries at the store. Then, a vendor started selling vegetables from a truck. <-- This is also considered a disruption. Previously, people advertised through TV or newspapers, and suddenly the internet and social media emerged. <-- This is a disruption in marketing channels. Before, to make a purchase, you had to go to a store. Then e-commerce emerged. <-- This is a disruption in sales channels. Previously, to get a taxi, you had to wait by the roadside and hail one. Now, you can order a Grab from your home bathroom. <-- This is also a disruption. While our competitors’ products are widely available in hypermarkets and supermarkets, we place our products in local stores closer to residential areas. <-- This is a disruption in distribution channels. Therefore, there are many aspects of the market that we can disrupt. The more you disrupt, the harder it is for your competitors to catch up with you.

Being the innovator, you take the biggest risk. The upside is, if successful, you get the biggest lead & chunk of the market you created. Once at the front, many people will try and play catch-up with you. Worse, at some point your company will give birth to your competitors. There comes a time when we must reinvent the wheel to keep the business rolling. That is why innovations must never stop. Business Development must be encouraged to continue happening. We all must be prepared to embrace change or die standing.

"The Power of Analytics in Shaping Retail's Future 🔍" Concluding our series, we present strategies and tools that the retail leaders use to optimize their growth. Discover how you too can turn insights into transformative actions and lead the future of retail! Check it out here: https://lnkd.in/gRDwX6YB Thank you for following our series! Stay connected for more retail revelations and expert insights.

Just because you can encourage someone to 'convert' does not mean they are a good customer for you. You can encourage more people to buy, but at the same time, encourage them to buy lower-margin products, which they are more likely to return and/or which erode customer loyalty & brand advocacy, and increase pressure on acquisition media, all creating a downward spiral of invisible failure. It is invisible because you cannot see it in your simple 'metrics.' Businesses have entire teams or agencies beavering away to drive improvements in metrics and diligently reporting their ‘ROI’ when they might be eroding the entire fabric of the business at the same time, and nobody would ever know because nobody is capable of seeing beyond these ‘metrics’ to what really matters. Just because you can't measure something easily doesn't mean it isn't important. All the things you can know with data are just small jigsaw pieces in a huge system and not a definitive proof or answer to anything. You need to gather as many different jigsaw pieces as possible, and not all of them will be 'data.' #retail #ecommerce #digitalexperience #strategy #measurement

I always like to start my board meetings with a Win Story. Something simple, cool, compelling that gets my board members fired up for why the heck they invested in Warmly, in the first place. At this most recent board meeting I told the Win Story of how our team used an omni-channel approach to land a new customer (Warmly-ception!). Omni-channel is so core to our GTM but often mis-understood by others as meaning "acquiring different customers on different channels". Wrong. ⭐️ Omni-channel actually means acquiring individual customers across multiple channels. My board slide below shows all 5 (!) we had to use for just one customer. We, just like most B2B GTM teams these days, had to earn this prospect’s trust across many channels in order to close the deal. For this win it was: ↳Channel 1: Email (using Warmly AI Prospector auto-emails the warmest prospects) ↳Channel 2: Website detection (using Warmly contact-level de-anonymization) ↳Channel 3: PLG (we have a free tier) ↳Channel 4: Website chatbot (using Warmly AI chat) ↳Channel 5: Good ole fashioned sales calls #omnichannel #sales #boardmeetings