Jeff Lancaster’s Post

Have you seen the survey reports about people registering later for events than in the past? Lots of folks stay on the fence and then decide to save their money and time. Your marketing plan has to work extra hard to convince your audience to make the trip. GrowthZone AMS explains what to do before, during and after an event to help increase registrations and attendance. https://buff.ly/3p5VJAE #associations #eventprofs #associationmanagement

The leap year might come every four years but don’t make your delegates wait that long between events! Here are five tips to ensure you maximise engagement: 1. Communicate with your audience well in advance of the event – create the community! 2. Showcase the event venue and destination on your event website – as a minimum: getting there, what hotels are available and what things are there to do? 3. Research the engagement technology that’s now available for the event itself. 4. Ask for feedback after the live event. 5. Make sure you send follow-up communications after the event – keep the conversation going!   #Events #EventPlanning #EventProfs

😎 New Perspectives in Event Marketing 🎈 As international events make their return across Asia, we're faced with exciting challenges and opportunities. I've just shared some fresh strategies in my latest article, "The New Marketing Communications Framework for Mega Event Success," aimed at reinventing how we approach mega events. #EventMarketing #MegaEvents

As we start event season in edtech, Mary's latest adventure cuts deep. In B2B marketing, how often do we find ourselves doing things because either: 1) We've always done it 2) Our competitors do it Get out of your comfort zone. 2024 is going to arguably be the toughest year to meaningfully connect with the market. A tradeshow might be the best place to do it. But it might not. If you're looking to launch a new product, or raise your general awareness at the whole-market level, then go for it! But if you want meaningful, high quality conversations and engagement with customers and targeted prospects, you might want to look elsewhere. #b2bmarketing #eventmarketing #events #bett #edtech

Conferences (when done well 😉) are an incredible way to drive brand awareness, lead generation, and meaningful revenue for your business. But let’s be real 💅🏼. They can also be resource intensive, time consuming and 💸. So unless you have a large team or unlimited budget, you might find yourself missing out. FOMO? Fear not ✨. I’m sitting down with the one and only Lisa Gregory Events to share tactics for leveraging the conference calendar without ever stepping foot into a booth 💪🏼. Register here to save your spot:

Are you having an event in 2024 and want to make it the BEST ONE YET! In an age where attention is the most valuable currency, make sure that your event stands out amidst the clutter of information. (You’re going to want the sound ON fo this one 🔊) Open Houses, Trade Shows, Anywhere in the Country, Anywhere in the World, the MTDCNC team have you covered! In today's rapidly evolving digital landscape, the success of a manufacturing event hinges not just on the quality of the products showcased, but significantly on the reach and impact of its promotion! This is where the expertise of a professional media company becomes undeniably invaluable! By hiring MTDCNC, you leverage a team of seasoned experts skilled in crafting compelling narratives, tailored to resonate with your target audience. We employ cutting-edge techniques in digital marketing, social media strategy, and public relations, ensuring that your event gains maximum visibility across various platforms. With our help, your manufacturing event is transformed from a mere industry gathering to a landmark occasion, creating lasting impressions! In essence, partnering with MTDCNC is not an expense; it's an investment in ensuring your event's success! **Video content utilized from the incredible INDEX Open House in Germany** Paul Jones Joe Reynolds Giovanni Albanese Colin Griffiths Lyndsey Vickers 🎥 Tom Skubala Stuart Whitehead Ana Fernanda Melendez Eddie Saunders Jr Meaghan Ziemba #OpenHouse #TradeShow #mediacoverage #successionplanning

Great Partnerships Served Up Regularly! Mix great content with top-shelf networking, and you have the Brand Partnership Forum (https://lnkd.in/gPZN7MaA). This is the event where partnerships come to life. If partnerships are part of your strategy, pull up a stool and get ready to toast to your next collab! Make plans to join us in Atlanta from November 8-10 for The L.A. Office's Brand Partnership Forum. This is not your typical conference! Our speakers are top-shelf and deliver industry insights, partnership tactics, and potential marketing opportunities with an agenda that provides networking that is second to none. This exclusive event brings together the perfect blend of 150 marketers from entertainment companies, non-profits, and brands from a wide variety of industries... all in one place, all at one time! Meet, Learn, Connect… if you are a client-side brand marketer ready to shake up your marketing, register today at https://lnkd.in/gPZN7MaA. While the image below only showcases six partnerships, visit https://lnkd.in/gmSPkBE8 for a sample of the 300+ programs born through our events. #Marketing #Innovation #BrandMarketing #BrandStrategy #BrandPartnerships #EntertainmentMarketing #NonProfitMarketing #MarketingPartnerships #Networking #MarketingEvents #LAOForum #BeverageMarketing #BeveragePartnerships

Have you seen the survey reports about people registering later for events than in the past? Lots of folks stay on the fence and then decide to save their money and time. Your marketing plan has to work extra hard to convince your audience to make the trip. GrowthZone AMS explains what to do before, during and after an event to help increase registrations and attendance. #associations #associationmanagement

Struggling to reach the intended audience for your upcoming event? With countless events each year, standing out can be a challenge. The secret to success? A well-crafted event marketing plan. Discover the essentials to getting top speakers, attracting sponsors, and reaching your ideal audience. We've rounded up key components that every successful marketing plan should embrace. Dive into the details here: https://conta.cc/3sYVMjK And have you ever considered how technology might impact your event?✨ Explore how it can set your scientific event apart from the rest. 🌐 Ready to elevate your event game? Check it out! ➡️ https://conta.cc/3YsPcgT #EventSolutions #EventMarketing #CTI #Blog

Thoroughly recommend these seminars if you're trying to get to grips with the revised HCPC standards.