Jay Soo’s Post

Akrasia. The term for those moments when you know what you should be doing, but you do something else instead. But what about those times when you know what you should be doing, but you do something else because of external factors, reasons outside your control? Gartner’s “The State of Marketing Budget and Strategy 2022” report finds that CMOs spend half of their offline marketing budgets on brand awareness and engagement—emotion-evoking TV commercials, for example—and the rest on performance marketing. Today’s marketers know the media landscape has drastically changed, and the modern path to purchase is anything but linear. They are missing an opportunity “in the middle”—the time between when a consumer learns of a brand. The long and winding road between brand awareness and conversion—the less your content feels like advertising, the better. Modern marketers know this. It is time to put this knowledge into action, to squash the akrasia and sidestep the dissonance. https://lnkd.in/gmxrxQRq

In an era defined by predictability, the emergence of 'Creative Bravery' marks a big shift. Creative Bravery, as coined by Shant Oknayan, Vice President of TikTok Global Business - Asia, Oceania, and Africa, urges brands to embrace curiosity, imagination, vulnerability, and courage in their marketing endeavors. Ready to revolutionize your marketing strategy? Dive into the article to learn more: https://lnkd.in/gi622rtM #CreativeBravery #MarketingTransformation #MartechAsia

"Change is a motherf*cker when you run from it". The Sora launch further cements my view that a decade from now (perhaps sooner), 90% of ad agencies won't exist. At least not in their current form. And the ever provocative Scott Galloway thinks the traditional CMO role will be dead in 18 months or less (article link in comments). It's certainly not as cut and dry as that, but the marketing world is in an equally terrifying and exciting place right now. The fundamentals of how brands connect with audiences won't change, but how the content that creates those connections is made is about to undergo the most rapid upheaval the marketing industry has experienced. The imperative for agencies to retool and repackage up how they deliver their services is existential. And for brands, rebuilding the marketing function with internal and external talent that can unlock growth with these methods will be more important than ever before.

Cut through the noise, #maketiktok :) Creativity has always played a critical role in advertising and now it plays an even more pivotal role to make great content stand out. My boss has some serious words of wisdom to share, so please read and let me know what you think!! #tiktok #inspirecreativity #creativity

To stand out in today's content-heavy world, brands need to put creativity back at the center of their marketing efforts (and not just play the "media optimization" game); do you agree? Read the below to see #TikTok's perspective on fueling the "Creative Bravery mindset". Thanks MARKETECH APAC for enabling.

“It’s all about communication, listening to your markets, to the regions, what they struggle with and what works well. Communicate with them on a regular basis, the key to scale is to engage with people. I engaged with the regions quite early so they felt as part of the process. This is important; we’re all partners in this journey.” Joanna (Asia) Macuk, Global Content Excellence Manager, shares how she led a successful pilot of CreativeX at Bayer, scaled the technology, and continues to grow its success.  Asia is the first in our new Creative Xcellerators series spotlighting the innovators and change makers moving advertising and society forward. Discover the story in full → https://lnkd.in/duDMKYGN

Exciting news for ✨ CONTENT CREATORS! ✨ If you're interested in teaming up with brands and getting access to fresh advertising budgets, take a look at what the Media Exchange Group platform has to offer! 👀 #MediaExchangeGroup #ContentCreators #Influencers

𝗪𝗲'𝘃𝗲 𝗴𝗼𝘁 𝘀𝗼𝗺𝗲 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝗻𝗲𝘄𝘀 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂!  We're super excited to unveil our brand new LinkedIn account that'll keep you updated with all the latest news and developments from our business industry. So, be sure to follow us and stay in the loop! 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗧𝗜𝗙 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲: 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗖𝗵𝗶𝗻𝗲𝘀𝗲 𝗕𝗿𝗮𝗻𝗱𝘀 𝗳𝗼𝗿 𝗚𝗹𝗼𝗯𝗮𝗹 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 Tif Creative stands at the forefront of global marketing innovation and dedicates itself to nurturing genuine brands from China and more territories, and propelling them to thrive on the international stage. With pioneering solutions and a commitment to excellence, we have become a trailblazing force in bridging cultural gaps and driving brand success worldwide. Our History of Innovation Tif Creative was established by pioneers and innovators with a vision to empower Chinese brands globally. We grew to be a strategic partner, guiding brands through the complex landscape of international business. Core Offerings At Tif Creative, our mission is to empower startups and growing brands alike with transformative strategies that yield real results. We create emotional connections with customers, discover new opportunities, and expand into uncharted territories. Our top-tier talents blend creativity and industry knowledge to guide brands toward unprecedented success. Unique Selling Points At Tif Creative, we take a holistic approach to branding and marketing. By conducting comprehensive market research and targeted audience analysis, we position brands with precision. Our visually appealing brand assets and compelling multilingual copywriting ensure that every brand story resonates globally. ✔Client-Centric Approach: Client success lies at the heart of our philosophy. We collaborate closely with each brand, ensuring that our strategies align with their concrete targets as well as unique visions and aspirations. ✔Cutting-Edge Technology and Innovation: Harnessing the latest technologies and innovation, TiF Creative pioneers new avenues of brand growth, leveraging data-driven insights and trends. ✔Global Network and Cultural Understanding: Tif Creative excels in developing global campaigns that capture local nuances or resonate across borders. ✔Measurable Impact: We measure our success by the tangible results we bring to our client's businesses, quantifying growth and market expansion. ✔Catering to Visionaries: We serve pioneers and innovators with tailored strategies across the globe. ✔A Promise of Excellence: At Tif Creative, we're committed to innovation and growth in marketing. Join hands with Tif Creative today and experience marketing excellence that knows no boundaries. #tifcreative

Do you know how the OrangeTee Marketing & Media team works? Our marketing team isn't typical; we operate more like a dynamic production agency, blending the expertise of strategists and creatives to propel OrangeTee to new heights. Carefully crafting our team, we've selected experts recognised for their diverse industry experiences and exceptional skill sets. In the words of Ryan Boey, our Head of Marketing, “We aim for two things: Firstly, to enhance our brand perception, so that agents and staff can take pride in being a part of OrangeTee. Secondly, to create platforms where our agents and business leaders can be heard.” To support this vision, our content strategy underwent a significant overhaul, with a focus on delivering authentic value. We strive to ensure both consumers and agents feel truly seen in every aspect of our marketing, through content that is truly relevant and deliciously contemplative. We have exciting things in the works, including the recently launched ‘Expert Answers’ series, where we invite management and agents onto the show to answer topics close to Singaporeans’ hearts, and the debut of our food-focused series ‘Jalan Makan’, where we collaborate with our Residential Projects team and Project ICs to showcase new projects and the unmissable food in the area. There’s only so much we can reveal, so stay tuned as we unveil these exciting new initiatives! It is these moments of collaborative brilliance that define us. From ideation to execution, our team's passion and expertise shine through, ensuring each project serves as a testament to our capabilities. As we push forward, fuelled by creativity and commitment, the sky's the limit. Buckle up, OrangeTee fam, our journey is destined for greatness. #orangetee #findyourplace

Soar like a dragon with a trio of marketing elements 🐉 3 YouTube Works Awards Hong Kong winners show how it’s done: https://lnkd.in/gpvpc9DE See how brands in Hong Kong like HSBC, CASETiFY, and Futu Securities (Futu Holdings Limited) are tapping into YouTube’s versatility to engage audiences with multi-format content, creative storytelling, and AI-powered campaigns. #YouTube #Marketing #DigitalMarketing #ThinkWithGoogle