Jason Scorrano’s Post

Rapid Activation in Roblox is the Key to Gen Z's Heart. The secret to capturing Gen Z's attention? Speed and relevance. Roblox embodies both significantly when amplifying the excitement of major cultural events like the NBA All-Star Weekend or the Super Bowl. This weekend, as the Chiefs face off against the 49ers, Roblox becomes a prime venue for engagement. With Freshcut's knowledge of Roblox Studio's agile development environment, creating timely, engaging UGC items or quests is a sprint, not a marathon. Freshcut's app strategy is leveraging Roblox's natural flow of youth-centric discussions, enabling brands to integrate seamlessly into existing buzz. Forget the slow, cumbersome approaches of the past. With Roblox, it's about quick, impactful activations that resonate with young audiences right where they are. Are you eager to make your brand resonate with the next generation in real-time? Let's Connect. #roblox #brandpartnerships #genzmarketing #superbowl #freshcut

Want to drive more engagement with your Roblox experience? Reward players #IRL with help from Flaunt! Here's how it works: 1️⃣ Select the Roblox activities you want to incentivize... 💲 Purchasing or claiming UGC items 📛 Completing in-game quests 🤝 Subscribing to experiences / joining groups 2️⃣ Verify the activities on your website or in your loyalty program, enabled by Flaunt's first-to-market #Roblox integration 3️⃣ Fulfill the rewards and build brand loyalty! 🎟 Discounts or promo codes 💄 Product samples 🎁 Sweepstakes 💯 Loyalty points ✨...or VIP experiences like a VIP tour of #Lamborghini HQ! #LoyaltyonRoblox #FlauntforRoblox #NextGenLoyalty

👀 Want to win free bubly for a year?! 1. Play the bubly minigame on Roblox 2. Claim a FREE bubly UGC item 3. Head over to bubly.com/roblox (powered by Flaunt) to verify your UGC item and enter the sweeps! #RobloxRewards #nextgenloyalty

🕹️Roblox is a platform that isnt going anywhere anytime soon. People don’t realize how valuable; not only Roblox is in building a studio name, but gaining an audience. You just need the vision, traction and a plan behind every game you create. #videogames #videogamedevelopment #gamingindustry #roblox

One of the biggest mistakes I see studios make when they enter Roblox is putting too much into their game's release. This isn't AAA, your release is not that important. Everything after is. Your game's release is the beginning of a rapid cycle of analysis and iteration. More players = more data. That's all your release is. Use that data to make changes. Find out why people are leaving in 2 minutes. Find out why no one plays your game a second time. Then fix it. Now people are playing longer and joining a second time. No one is spending money or returning on day 7. Fix that. Continue this cycle of iteration and your game will grow. It might take months. That's better than putting everything into release and calling your game a failure when 5,000 players join and leave on your biggest marketing push. I'm going deeper into this topic on my #Roblox marketing newsletter that helps studios and developers make better and bigger games. Subscribe here: https://lnkd.in/eqfhuD3S

The crazy double flywheel that's fueling the unstoppable growth of Roblox: (It's the key understand how massive this virtual economy will become) 𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗹𝗼𝗼𝗽: - Users drive revenue - Revenue drives developer payouts - Developer payouts increase developer activity - Developer activity creates more content, which attracts and retains users 𝗧𝗵𝗲 𝘀𝗲𝗰𝗼𝗻𝗱 𝗹𝗼𝗼𝗽: - All the user attention attracts brands to the platform - Brands investing in Roblox products and experiences drive more revenue 𝘠𝘦𝘵, 𝘵𝘩𝘦𝘳𝘦'𝘴 𝘢 𝘤𝘰𝘶𝘱𝘭𝘦 𝘰𝘧 𝘮𝘰𝘷𝘦𝘴 𝘵𝘩𝘢𝘵, 𝘪𝘧 𝘦𝘹𝘦𝘤𝘶𝘵𝘦𝘥 𝘳𝘪𝘨𝘩𝘵, 𝘤𝘢𝘯 𝟣𝟢𝘟 𝘵𝘩𝘦 𝘴𝘪𝘻𝘦 𝘢𝘯𝘥 𝘪𝘮𝘱𝘢𝘤𝘵 𝘰𝘧 𝘙𝘰𝘣𝘭𝘰𝘹. 🔔 𝗜'𝗹𝗹 𝘄𝗿𝗶𝘁𝗲 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗮𝘁 𝗶𝗻 𝗮 𝗳𝗲𝘄 𝗱𝗮𝘆𝘀, 𝘀𝗼 𝗵𝗶𝘁 𝗳𝗼𝗹𝗹𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘆𝗼𝘂 𝗰𝗮𝘁𝗰𝗵 𝗶𝘁!

🚀 Last Updates from #RDC2023! 🌟 Roblox is all set to make changes in the creators' economy, the heart and soul of our platform. Remember, without creators, Roblox wouldn't be what it is today - just like YouTube and many other platforms - That's why this topic holds particular significance for me. 🤔💬 I'm genuinely curious about whether these changes will truly make the platform more equitable for creators or if they're primarily effective as PR moves without substantial financial impact on creators. If you're a creator, I'd love to hear your perspective on this. Please share your thoughts and insights! 🤔💬 🚀 3 Key Highlights: 1. New Revenue Streams for Roblox Devs: Creating is a passion, but creators deserve to be rewarded for their hard work. Roblox is introducing a subscription system, allowing developers to offer subscriptions within their games, putting the power of monetization in their hands. 2. Also, get ready for the Avatar Marketplace Analytics system, providing UGC creators with more insights and control. Plus, a new notifications system will keep users informed about game updates and events, giving creators more ways to engage. 3. Open to All: Roblox is expanding opportunities for everyone. ID-verified premium members will soon be able to create items for the marketplace, unlocking a world of creative possibilities. Even more thrilling, asset and tool creators will keep 100% of the revenue generated from their items in the Studio and Creator Hub, starting next year. 🎮🌐 #RobloxCreators #EconomicRevolution #GameDevelopment #PlatformEquity #ShareYourOpinion #metaverse #instreamly #roblox

There are almost too many #Roblox and UGC gaming insights and predictions doing the rounds on LinkedIn for any brand or agency to make sense of and quickly understand the situation and what they should do. This chart (source Roblox Investor Day 2023) tells you 80% of what you need to know about the opportunity this represents in 2024, and why you should be building on Roblox, regardless of the your brand vertical. Conservatively we will see 500+ brand activations, in addition to huge numbers of new advertisers coming onto the platform to reach a large, brand safe, youth audience with video ads and highly interactive ad opportunities, not to mention the rapidly evolving and growing marketplace and eCommerce opportunity. APAC is still lagging behind the US and Europe, but that won't last long - as illustrated in Omnicom Media Group Asia Pacific excellent "Unlocking Gamers in APAC" report from Nina Fedorczuk and team. Demand is going to outstrip supply, and the market is going to shift dramatically. Get in touch with me to start planning your Roblox strategy for 2024 and beyond.

See some impressive metrics from our spooky creation crafted exclusively for the legendary Sour Patch Kids to celebrate Halloween: 🚀 Over 190K visits 🚀 A stellar 89% rating 🚀 Surprisingly, over 50% of players are aged 18 and up, showcasing the growing audience on Roblox. At Exclusible, we are redefining immersive engagement, and this is just one flavorful example of the magic we bring to the gaming world. Remember when spending 2.3 hours on a single activity in a day seemed a lot? Welcome to the digital age, where the average Roblox player spends this time on the platform - daily. Consider this: 2.3 hours daily is longer than most movies or binge-watching a couple of episodes of your favorite show. It’s a testament to the variety of activities that gaming platforms offer. On Roblox, for example, users spend their time engaging in: • billions of messages daily • millions of daily new friendships • thousands of voice interactions • and, naturally, gaming. Roblox is an ecosystem with a very high level of connection between players, creators, and brands. Therefore, it’s a significant shift in the communication paradigm for companies and marketers. In a world where digital presence is ever-evolving, it’s not only about capturing attention but nurturing it, sustaining it, and providing value hour after hour. Curious to learn more? Let's have a call! #Exclusible #Roblox #web3 #digitalmarketing #newchannel #customerengagement #immersiveexperiences

𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬! NIVEA 𝐬𝐭𝐞𝐩𝐬 𝐢𝐧𝐭𝐨 Roblox🌟 NIVEA has just stepped into the Roblox universe with a thrilling Jump'N'Run game, where 𝐩𝐥𝐚𝐲𝐞𝐫𝐬 𝐞𝐦𝐛𝐚𝐫𝐤 𝐨𝐧 𝐚 𝐜𝐫𝐞𝐚𝐦 𝐭𝐨𝐰𝐞𝐫 𝐚𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞. 🚀 Developed by the talented team at Jung von Matt, this immersive experience lets players 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐞 𝐨𝐛𝐬𝐭𝐚𝐜𝐥𝐞𝐬, 𝐬𝐜𝐨𝐨𝐩 𝐮𝐩 𝐜𝐨𝐢𝐧𝐬, 𝐚𝐧𝐝 𝐮𝐧𝐥𝐨𝐜𝐤 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐢𝐧-𝐠𝐚𝐦𝐞 𝐢𝐭𝐞𝐦𝐬. 𝘞𝘩𝘺 𝘙𝘰𝘣𝘭𝘰𝘹, 𝘺𝘰𝘶 𝘢𝘴𝘬? NIVEA is all about authentic engagement with Gen Z, tapping into Roblox's massive influence with a whopping 𝟑𝟎𝟎 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 monthly users and 𝟕𝟎 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐝𝐚𝐢𝐥𝐲 𝐚𝐜𝐭𝐢𝐯𝐞 𝐮𝐬𝐞𝐫𝐬. 🎮 In this digital era, brands are catching on and speaking the language of the new generations, and NIVEA is leading the way with its Roblox debut! 🌐 #NiveaOnRoblox #GamingAdventure #Roblox