Director of PR at Zeta Global (NYSE:ZETA) formerly Harpo, Razorfish, Audible, Amazon, BrightLine, Grooveshark, Shazam, Spire, EmitBio
BRIGHTLINE WORDS OF WISDOM: “I think we have to expect prices to be under continued pressure to rise. Streaming is a very expensive business, and it’s also a bit of a vicious circle,” Jacqueline Corbelli CEO of BrightLine a technology-software company that specializes in television advertising, told MarketWatch. “Being able to offer great content for your viewers means making higher and higher investments in producing it,” she added. “Right now and for the foreseeable future, there are only two ways to pay for it. One is through increased advertising, and the other is by raising prices. I expect we will see both.” #mustread industry #expertise from the FIRST EARLY ADOPTER of #streaming #advertising ONLY in #marketwatch
https://lnkd.in/eecW5hXn Some words from BL's CEO in this monumental announcement - advertising is the key to funding quality content while keeping subscriber cost down.
