James Frazier’s Post

Growth Strategy Advisors is a boutique consulting firm headquartered in San Francisco, CA. Our mission is to empower startup founders and early-stage companies as they navigate the complex landscape of Go-To-Market (GTM) strategies and sales acceleration. Here’s how we do it: Founder-Led Sales: We recognize that founders often play a pivotal role in the initial sales process. However, as companies scale and GTM motions become more intricate, a strategic shift is necessary. Our team steps in to guide founders through this transition, ensuring seamless growth without the typical pains associated with siloed teams and fragmented data1. GTM Strategy Definition: We work closely with founders to define their GTM strategy. This involves identifying target markets, customer segments, pricing models, and distribution channels. By aligning these elements, we create a cohesive plan that maximizes revenue potential. Sales Enablement: Our experts equip founders with the tools, training, and processes needed to build a high-performing sales engine. From lead generation to closing deals, we optimize every step of the sales cycle. Performance Tracking: Metrics matter! We help founders establish key performance indicators (KPIs) and track progress against them. Whether it’s pipeline growth, conversion rates, or customer lifetime value, we ensure data-driven decision-making. Cross-Functional Alignment: Effective GTM requires collaboration across departments. We bridge the gap between marketing, sales, finance, and legal teams, ensuring everyone is on the same page and working toward shared revenue goals.

As a specialty retailer of premium outdoor gear and apparel, Backcountry turned to Fivetran and Google Cloud to create a scalable data infrastructure that would play a critical role in their digital transformation. Dive into the 3 key lessons from Backcountry on leveraging a modern data stack.

Cloud Security Podcast Cloud Security Podcast - EP104 CISO Walks Into the Cloud: And The Magic Starts to Happen!

Leading software company Adobe knows that to bring design to life, users can't be constrained by traditional desktop software. With its new #GoogleWorkspace Add-on, teams can easily share designs, seamlessly access logos and digital assets, and more, boosting productivity. Learn more about this integration 👇

AI has the potential to bring many benefits to people and society, but we also need to address the complexities and risks associated with this emerging technology. Learn more about how Google focuses on innovating with AI while mitigating risks.

APIs are how organizations and developers share valuable information between and within systems repeatedly and at scale - making APIs one of your most valuable IT assets. The more you leverage APIs, the greater the need for protection against attacks. In this session we'll dive into the best practices and approaches that can help you secure your applications and APIs using Apigee API management, Google Cloud Armor, reCAPTCHA Enterprise, and Cloud CDN. You'll learn how to: • Use Apigee as a proxy layer for your APIs • Leverage Google Cloud Armor as a WAF layer along with Apigee • Use Cloud CDN for caching to accelerate response times for your websites and applications • Implement comprehensive Web App and API Protection (WAAP)

Hear how #Google is using #AI to solve big problems by helping people facing disease and natural disasters, and to provide new opportunities for underserved communities

Welcome to the first episode of Go Deep with Google Cloud Armor where we show how you can protect your organization using Google Cloud Armor. Watch to learn how Cloud Armor provides a cloud service for advanced protection of web apps, services, and APIs against DDoS, L7 and bot attacks! Plus, we’ll walk through what the series will cover and the architecture that we’ll base our upcoming demonstrations on.

Recently, there has been an increase of DDoS attacks against organizations costing major financial losses, drops in production, and security threats. Mitigating DDoS attacks as well as other types of online attacks against your organization is of paramount importance. Join Arman Rye, a Networking Specialist at Google Cloud, as he discusses Cloud Armor Adaptive Protection and how it helps you protect your Google Cloud applications, websites, and services against L7 DDoS attacks.