James Kinsley’s Post

View profile for James Kinsley, graphic

Founder - Incendium AI

Many years ago, I consulted for Sony to help them fix up the technical SEO on their website. ~15 years later, with many advances in CMS’ like shopify, technical SEO is still very much a thing. ‘But shopify is technically optimised out of the box?’ Shopify is great, but technical SEO is a lot more than a CMS can do out of the box: - Site speed - Title tag format - Externally linked 404 pages - Robots.txt issues - Internal linking Just to name a few. All of these things are good out of the box, but can degrade over time. Or they can just be optimized further. Shopify doesn’t know the searcher behavior in every niche for example, so it can’t give you title tag formats that are 100% ideal. Any customization done to the base can introduce problems. Internal link architecture (passing strength about the site) if you put that in the technical box, also can’t possibly come ‘done for you’. It’s dangerous to assume your site is optimized because you’re on a modern, popular CMS. You’re probably in better shape than many, but you could have a big problem holding you back and not know it. #Shopify #Technical #SEO

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics